Building multiple products while keeping my day job. Here's my honest take.

Most people focus on one thing, but I'm doing the opposite.

Here's how this started. I kept getting side project ideas, but I'd start them and then get distracted by the next shiny thing. I used to feel guilty about my scattered attention, until I realized: what if I just embraced it instead of fighting it?

So I started working on several projects simultaneously. I'm mainly developing tools related to my day job in marketing. Basically solving inefficiencies and market gaps that I see every day at work.

Working in marketing, you constantly run into frustrating moments. I started building simple scripts for my own use. But when my colleagues saw what I was working on, they wanted to use it too. That's when it clicked - I wasn't the only one dealing with these problems.

I'm building multiple items like this simultaneously.

Usually the focus shifts - sometimes I spend more than half my time on one project, sometimes on another.

The weird part is that working on multiple things actually makes me better at each individual thing. For example, when I figured out an automation workflow for one project, it improved my systems for everything else. And knowing my time is limited makes me focus more on the work itself.

I'm also trying to be as efficient as possible at my day job. I've automated everything I can automate in my work. Tasks that used to take hours during the day now just require running a script. That freed-up time goes straight into side projects.

I'm trying to completely bootstrap everything. Honestly? I want the freedom to quit whenever I get bored. Taking investment means accountability to other people, and I'm not ready for that pressure.

I haven't launched any products yet, so there's no income from them. But that's not something I'm particularly worried about. I believe these things will come naturally if I provide good value.

This is just my style - I think everyone has different working styles. How do you approach your work?