AI doesn't suck for content creation if you get the context engineering right.

Do you think AI-generated content sucks? The root cause is usually a lack of depth in your inputs: poor prompt engineering, context limited to just a doc or a link, vague brand voice guidelines, and missing crucial audience or situational details. Or worse you're using a workflow tool that doesn't use enough context.

Essentially, you're missing comprehensive "context engineering" – a vital step, unique to every piece of content. If you think humans find it challenging to research and understand all the variables for exceptional content, imagine how much harder it is for AI without the right guidance and framework.

That's where Draiper ContentFlow comes in. We've engineered our platform for truly great AI-generated content by embedding the most comprehensive context collection and application at every stage of your workflow, starting even before you sign in. Our users use it for marketing and journalism.