hey @vladojsem, ahrefs doesn't have the seo testing/split testing functionality. If you want to record the SEO results of changes you make to pages or your site that's a big thing available in seotesting.com
In terms of the reports for keyword research and content ideas - in SEOTesting.com they are all based on Google Search Console data, whereas ahrefs is all estimated. We've seen many instances of long tail keywords that ahrefs estimate as 0-10 monthly search volume, that actually get 1000+ searches a month.
I'm actually an ahrefs.com customer as well - as I find their backlink data useful, and that's an area SEOTesting.com will not cover. The tools are complementary rather than competing.
Hi everyone,
My name is Nick and I'm the founder (and solo bootstrapper) of SEOTesting.com.
This tool use to be called SanityCheck.io, but was rebuilt from scratch and re-positioned to focus on SEO testing.
It uses the data available from the Google Search Console API to generate its reports and test results.
There are two different testing options:
1, SEO tests that compare time periods either side of a change to calculate results.
2, Split tests that compare a test group of urls against a control group of urls.
As well as the SEO testing side of thing, there are reports for finding:
- pages that would benefit from context expansion
- new topic and sub-topic ideas to support existing pages
- click through rate optimization opportunities
- thin content
- keyword cannibalization
and lots more.
There are 3 groups of users who find SEOTesting.com really useful
SEO Agencies:
Using the testing framework to demonstrate ROI to clients and help grow retainers
Test site changes on sub-sections of a site, before an entire site rollout.
In-house SEO:
Using SEO testing to report to management monthly progress and work underway.
Content based affiliate sites:
Using the query based reports to come up with new content and sub-topic ideas.
Click through rate optimization for money based pages.
Please let me know if you have any questions or feedback in the comments.
I didn't know this used to be called sanitycheck but when explaining it to others I have often used that term. It sanity checks your changes so you can truly optimise for search.
The product is great, I am a subscriber and use it to record on page optimisation changes for client websites, to find new ideas for blog posts, and to ensure that the top queries are contained in the title tags.
Love nicks product- and a much better name now! Although the old one was accurate- he really takes it to the next level without requiring a top tier enterprise plan with more than you will ever use he gives you the real data you need to succeed in SEO.
This tool is great. I am a subscriber to it and use it across my SEO clients. It is good for both analysing Google Search Console data (it will use the data to automatically flag areas for you to take a look at) and recording SEO tests against outcomes. Nick offers super-responsive support and is evolving the product to become increasingly useful.
I've been an appreciative user of the service. Nick has continually improved the tool. I find it much easier to use his tool than GSC to get at my keyword data. I also like the SEO Tests tool where I can make changes to a page, document them, and the see the results compared to a date range across a number of metrics.
This is the best new SEO tool on the market. It's great for SEO consultants, corporations, or small businesses. The best thing about it is it uses real data from Google Search Console and doesn't require any complicated setup or upkeep.
@nickswan has created a really nice product that is evolving over time. I was one of the lucky ones and have been involved from the start and seen the consistent development and value it is adding to our workflow. We work with data to make informed decisions and a client really struggles to find a reason to argue when the numbers tell the story. SEO has always been a bit difficult to do testing but this has made the process so simple and now it is officially part of our tech stack it is being rolled out to the team. Excellent product and well worth the small money it asks for.
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