Hands down, SanityCheck is the highest value SEO tool that we use (and pay for). It's simple to use, and highly effective at surfacing "low hanging fruit" on a regular basis. By addressing the issues and opportunities that SanityCheck brings up, we're able to steadily improve our SEO while juggling everything else.
Pros:- Surfaces information that's buried deep in Google Search Console - Provides insights into issues and opportunities around SEO.
Cons:Haven't found a better alternative.
Probably one of the best products on the market for getting deeper insights on Google Search Console data
Pros:Love the integration with Google Search Console data for great SEO content and keyword ideas
Cons:I don't have enough time in my day to explore it
It is a simple to use yet highly effective tool. I have used it for strategic SEO growth around high value key word rankings since it launched and it has really paid off. I am a paying customer btw :-)
Pros:Easy to use and the information it gives you is amazing
Cons:Can become addictive :-)
I don't use it to it's full potential (yet) but get loads of value out of the features I do use
Pros:Page speed reports, accidental keywords and keyword tracking
Cons:Nothing I can think of
Great tool that taps into Google search console. Lets you run SEO Split tests and shows keywords within the 'striking distance' Love it!
Pros:Great little tool for doing SEO Split tests and getting content ideas.
Cons:Nothing so far.
I like the emails with the daily stats and use the app every day.
Pros:Easy to understand the effects of your SEO initiatives. Recommends SEO actions and initiatives. Daily email with key stats.
Cons:Nothing I can think of.
I've tried the product only for a day, but I love it!
Pros:well organized, easy to use.
Cons:have to play a little more to come up with improvement suggestions. UX later down the road.
Exports for Trello
Really nice and easy product to use for keyword tracking. But the benefits are in the other features
Pros:Great price for keyword tracking. Extra features add more value, ie page speed tracking and keyword suggestions
Cons:Tell me more about what to do and what the potential gains might be