Cool concept, going to mess around with it today. If interested the web link (Non-Roku) is http://pluto.tv/

Since day one, our users have been asking us for Apple TV and Roku. We are super excited to be able to deliver it. There is a beautiful new interface with immersive channel art, a featured section with recommendations and faster, more responsive channel surfing. I can’t wait for you to try it. It’s truly free TV. You’ll also notice a lot of new channels like CNET, The Onion and IGN as well as blockbuster movies from Paramount, TV show favorites such as Inspector Gadget, and news from trusted sources like NBC News. These apps are brand new, so we will be continuously improving them. Please send us your feedback! We’d love to hear it.

Looks cool