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Reforged Labs — Effortless AI ads for mobile game studios
Reforged Labs is launching a first-of-its-kind AI-powered video creation service. We are automating an expensive and time-consuming creative process, replacing it with lightning-fast delivery of cost-effective video ads tailored to each studio.
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Maker
@ashitvora thanks Ashit!
Iterations will be primarily based on 3 main factors:
1. Performance of the previous batch of ads
2. Performance of these types of ads in the market (competitors and similar games)
3. User’s manual input into our system (tribal knowledge and historical intuition)
Now how much each factor affects the new iteration’s output, well that’s the secret sauce we cannot share 😁🫰
Maker
@khang_bui_marvy yes, you can manually edit the mp4 video after we generate it for you. Unfortunately, we can’t create playable ads with the current state of AI yet!
Maker
@khang_bui_marvy Hello and thanks for the great question! Our platform will output a high-performing video in mp4! You can add this to your playable ad workflow, depending on the format and platform you're publishing on 😎😎😎
Maker
@seanp_ai Thanks so much for the support, Sean! 🙌 We’re excited to help game creators with ready-to-use ad templates. Appreciate you cheering us on—means a lot! 🚀🎮
@huynhrobert @wongderekful Congrats on the launch! i have produced tens of thousands of game and education information flow advertising videos ,and all the hot videos are designed.AI does reduce coasts and increase efficiency .some ads platforms restrict the deliver of AI videos.How to achieve differentiation?
Maker
@huynhrobert @alexxiang Hi there Alex, that's a great question and topic that you bring up. At the end of the day, we want game studios to be able to publish high-performing creative videos to help more players discover their games. Our AI helps to determine what are some of the most interesting, trending, and performant video ads in the world so that they can adapt it to their game. The world of creative experimentation is competitive and data-driven, so game studios need to run MANY video ads in order to determine what works best for them!
PopShort.ai looks impressive - very keen to check it out!
Great job! Congrats on your launch @chrismessina @wongderekful @phuong_huynh5 @oscarxingluo @victorythang113
Congrats on the launch! Reminds me of playable ads that hooked me into candy crush, supercells, and the like
Maker
@dake_zhang1 Yes indeed! We're focused on combining the latest and greatest in technology to the game marketing world. Playable are a really hot space that we're keeping a close eye on!
Maker
Hi Product Hunt 👋
I’m @huynhrobert and I’m super stoked to present Reforged Labs along with my co-founder @oscarxingluo.
I’m sure you’ve seen mobile video ads in games that suck — and there’s a reason for that. Turns out due to a bunch of privacy changes, it’s harder than ever to deliver personalized content.
As a result, game makers end up spending loads of time and money on creative that rarely converts. And so we’ve built an AI-powered process to deliver lightning-fast, DIRT CHEAP video ads tailored to each studio’s marketing messages and needs.
For the last year, Reforged Labs has been training a proprietary AI engine that has analyzed 10s of thousands of high-performing game ads from our [fancy] reference library.
And now we’re ready for you to dive into our studio to produce compelling ads in your apps and games.
Here’s how we’re different:
🏆 50+ templates to choose from
Choose from more than 50 best-in-class video ad Templates that were based on analyzing thousands of top-performing video ads. Filter by game type or genre.
🤖 Compelling ad formats
Level up your video ads with AI Avatars, UGC, Translations, Subtitles, and More. We make it easy to combine the cutting-edges of tech and creativity.
⏰ Cut down creative time from days to hours
Get ready-to-publish video ads in hours. Our workflow uses AI to speed up the creative workflow so you can get a high-quality ad in less than a day.
We’re so confident in what we’ve built that we want to give the Product Hunt community and chance to try it out before anyone else — just use code “PRODUCTHUNT” during checkout and your first month is on us!
We’ll be here all day for your thoughts, questions, and to help get you started!
@wongderekful @leehoustonwang @phuong_huynh5 @victorythang113 @cheung_wing @jolie_pham @williamchiem @siddankthep @phongphamn98 @pdynhi @bangnguyen12
Not affiliated with Reforge. They’re cool, but not us!
@huynhrobert @oscarxingluo @wongderekful @leehoustonwang @phuong_huynh5 @victorythang113 @cheung_wing @jolie_pham @williamchiem @siddankthep @phongphamn98 @pdynhi @bangnguyen12 Love the templates!!! 50+ is wild! 🙌 do they evolve with trends, or are new ones added over time? this is such a win for devs. 🎮 great work team!
Maker
Hey @tonyabracadabra - great question and we LOVE what you're doing with Muku.ai
Our AI platform is always learning from the best video ads and will keep generating new high-performing templates. The more the merrier :D
@huynhrobert @oscarxingluo @wongderekful @leehoustonwang @phuong_huynh5 @victorythang113 @cheung_wing @jolie_pham @williamchiem @siddankthep @phongphamn98 @pdynhi @bangnguyen12
Congrats on the launch! I really love the idea here. It is like a game-changer for mobile game studios, especially those with limited resources. 👍 I am curious, do you target your services to specific regions or countries, or is your platform designed for a global audience?
Maker
Great question @helen9! We are a truly global team building an AI platform for a global audience :D
Our team sits across 3+ continents and we're working with game studios from 6+ continents (not too many game studios in Antartica...yet). The best part about games are that the players come from all over the world, so our video ads can be shared globally as well as targeted to specific audiences!
@wongderekful That's amazing and thanks for the love for muku! The fact that your AI platform keeps learning and evolving with top-performing ads means it’s only going to get better. Can't wait to see how these new templates keep leveling up the mobile ads game! 😎
I’m really impressed with your work on AI-powered game marketing. I’m curious to learn more about your future strategies on this! Congratulations 👏 I think this idea is
quite great and new, so what are some of the biggest challenges and opportunities you guys have seen using AI for game marketing?
Maker
@phuong_nguyen55 thanks Phuong! We believe AI is extremely good at tackling 2 key areas that humans cannot keep up with:
1. Ad fatigue - game studios need to create hundreds of ads every week to keep up with the algorithms
2. The hero creative - understanding big data trends and what’s working on the market requires digesting millions of data points everyday
We’re really excited about leveraging AI to reimagine the marketing process! 💪💪
Maker
I am beyond excited to be a part of Reforged Labs as we launch this groundbreaking AI-powered video creation service, revolutionizing the industry with fast, cost-effective, and personalized video ads for every studio!
Maker
@dan16 Thanks so much for the support! Will give MLTR a peek as well - we've been working hard on this launch and haven't been counting our calories lately :P
Maker
@samalyx thank you - it's been a really exciting journey! Reforged is built for game marketers so we train our AI on a proprietary mobile ads dataset!
Maker
@samalyx Thanks Samar!
Great question, our AI orchestrator is specifically finetuned and biased towards mobile game ads.
So while we may leverage AI primitives such as ElevenLabs, Kling, Runway, Claude, GPT etc. Our key advantage is understanding game ads better with our proprietary labeled datasets and being able to use AI Agents to trigger these workflows completely automatically.
We believe we’re uniquely positioned given both founders’ backgrounds in data labeling and AI research to deliver SOTA performance for gaming.
Finally for our users, they don’t have to do anything other than click 1 button to get ads, while other services still require a lot of hands-on manual editing and tuning. 🫰
Maker
@maxcompe Hi there - mobile UA is all about running lots of different experiments with lots of creative variations to determine what is good for your audience. From our meetings with over 100 game studios and UA managers, we learned surprisingly that some the highest performing ads are simple, ugly, or even both 😉 The human eye or intuition for creative is not always a predictor for high performing ads!
Congrats on the launch! Are there plans to expand to beyond mobile games in the future?
Maker
@wingo_zhai potentially but we’re building and training our AI on mobile game ads first 💪
Since video creation and editing can often be a significant bottleneck in advertising workflows, I'm curious about how Reforged Labs handles revisions. Do you have an AI-assisted feedback loop that helps refine the videos based on client input, or is it more of a one-shot generation process? The ability to quickly iterate could be a major differentiator in the market.
Just tried creating a game ad with Reforged Labs - mind blown by how fast and efficient it is! 🎮
The AI actually understands mobile game mechanics and creates engaging ads that look professional. Way cheaper than hiring a video team, and the turnaround time is incredible.
Perfect for indie game devs like me who need quality ads without the agency prices 🚀
Maker
@ethanyu thank you! We’re excited to give gamedevs a way to focus on what they do best: make great games 🚀
I came across your product through a friend and was impressed by its innovative concept. Since AI is primarily used to create game ads, how do you ensure the diversity and quality of the advertising content? Are there any limitations in terms of creativity or originality that might affect the effectiveness of the ads?
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