Alexander Belogubov

Refgrow - Add an affiliate program to your SaaS in minutes

Turn your users into affiliates — right inside your SaaS. Refgrow lets you embed a native affiliate dashboard into your product in minutes. No external tools. No earnings limits. From just $9/mo.

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Alexander Belogubov

👋 Hey Product Hunt!


I'm excited to introduce Refgrow — a faster, simpler way to launch an affiliate program for your SaaS.


Most solutions are clunky, expensive, or force your users to leave your app. Refgrow takes a different approach:


💡 Add an affiliate program to your SaaS in minutes — with an embedded dashboard your users can access right inside your app.


Why founders choose Refgrow:

Embedded experience — your users become affiliates without ever leaving your product
Quick setup — launch your program in under 5 minutes
No earnings limits — keep 100% of what your affiliates generate
Affordable — plans start from just $9/mo
Native design — fully customizable to match your brand
Built-in support for Stripe and LemonSqueezy


You get a fully-featured 14-day free trial, no strings attached.


Refgrow was built to remove the friction I personally felt using existing affiliate tools. I wanted something lightweight, fast, and native — and now you can have it too.


Would love to hear your thoughts, questions, or feedback!


– Alex

Csaba Kissi

@alexander_belogubov Amazing work, Alexander! Good luck with the project!

Alexander Belogubov

@csaba_kissi Thank you!!

Simon W
Launching soon!

@alexander_belogubov Congrats on this launch!

Desmond

Affordable and seamless—exactly what startups need! Are there built-in analytics to identify top-performing affiliates or track ROI from the program?

Desmond

BTW, does it support mobile apps?

Alexander Belogubov

@desmond_ren1 It will be available for mobile applications in the coming days.

Alexander Belogubov

@desmond_ren1 Yes, there is analytics.

Sebastian Thunman
Launching soon!

Love this! The implementation for devs seems super clean, conversion tracking easy through the API and a good experience for the end user. I honestly think I could pay more than $9 per month when scaling. Why do you specifically target SaaS companies? I think you could do really well if you position yourself as the go-to solution for devs. Think Linear / Resend but for affiliate. The easy implementation was what I got excited about as a developer!

Feedback: my main concern for adopting this is stability, I would love some reassurance about this on your website (I've had bad experiences with early stage tools before which makes me think twice before adopting a young product)

Alexander Belogubov

@sebastian_thunman Thanks for the detailed feedback! I was thinking about positioning (like Resend only affiliates) the solution for developers, but it seemed to me that this is not quite the right decision and I decided to choose positioning for SaaS for now. Do you really think that positioning for developers will be better?


Yes, stability is really important for an affiliate program, thanks for the feedback, I will add more information about this on the main page.

Sebastian Thunman
Launching soon!

@alexander_belogubov  I actually built a cashback startup for 5 years so I've been around the affiliate marketing industry for a while. I will say that I'm still far from an expert and I barely know anything about the affiliate space around SMBs. My educated guess, however, is that the main bottle neck for affiliate programs in SMBs is that the dev team tells the GTM team that it is undoable because it is way to much work. It's been an unwritten rule that affiliate marketing is only for the big companies (networks like Tradedoubler or Awin often have a minimum revenue requirement). You'll have to validate this, but my theory is that you can unlock a huge market by just convincing devs that it's super easy to implement. I would love to hear more about why you choose to go for the positioning you have now, I'm sure there's a bunch of factors I haven't considered!

Alexander Belogubov

@sebastian_thunman Thanks so much for the thoughtful follow-up!
That insight is super valuable — I completely agree that dev teams are often the bottleneck, especially when affiliate solutions feel heavy or clunky.


That's exactly what I’m trying to solve with Refgrow: make it so dead-simple to embed an affiliate dashboard (just 2 lines of code), that devs don’t say no.

Appreciate your perspective — definitely makes me want to revisit dev-focused positioning again.


I decided to start with “SaaS founders” because the pain of not having an affiliate program (or struggling to set one up) is often most visible to founders themselves.

Sergei Zotov

Interesting! How do you confirm that the payment has actually been made?

Alexander Belogubov

@zot We verify payments via webhooks from Stripe or LemonSqueezy — only confirmed, successful transactions trigger rewards.

Sergei Zotov

@alexander_belogubov now that's cool. I'll keep your product in mind :) congratulations on the launch!

Alexander Belogubov

@zot Thank you!

Ashit Vora

Congrats on the launch @alexander_belogubov.

We use LS at Draftly. Lemonsqueezy already has affiliate program but there are many limitations and we are literally looking for an alternative.

Like...

  1. How to set affiliate commission for 1st year and not perpetual.

  2. How to set different affiliate % for different users.

  3. How to set tired affiliate commission. ie. commission increases after crossing every milestone.

  4. How to auto-create an affiliate account for every registered users.

  5. and many more...

Alexander Belogubov

@ashitvora Thanks! We have almost all of this, and what we don't have, I'll make within 1 day if you need it :)

Reid Kimball
Super interested in checking this out!
Ulric

Nice launch on Refgrow! Curious how you’ll handle fraud or misuse when anyone can become an affiliate directly—any safeguards in place to protect SaaS businesses from bad actors? @alexander_belogubov

Alexander Belogubov

@ulric3 Great question! Refgrow lets you manually approve affiliates, set payout thresholds, and track referral patterns. Only real, paid conversions count — no rewards for fake signups. We're focused on making affiliate programs safe and seamless for SaaS founders.

William Scott

This looks so clean and founder-friendly, Alex — love the embedded, native approach. So many affiliate tools feel like a bolt-on or force users through clunky portals. Refgrow keeping everything inside the product is a huge UX win.


Also appreciate the pricing — $9/mo with no earning caps is super accessible for indie devs and early-stage SaaS folks. Definitely giving this a try on my next launch. 🚀


Great job — rooting for you! 👏

Charvi Bothra
Launching soon!

Really useful tool! - All the best for launch

Felix Gerlach

Refgrow makes it incredibly easy to turn loyal users into powerful growth partners right from within your SaaS. Love how seamless and affordable this sounds for early-stage teams.

Jonas Urbonas

This sounds like exactly what founders need, Alex! 🙌 I love how Refgrow makes adding an affiliate program so simple and seamless without forcing users to leave your app—it’s a huge time-saver! 🚀 How customizable is the dashboard for users? Can they track their performance in real-time directly within the app?

Scott

This is fantastic. Love that the price-point makes this accessible to indie founders. The dashboard customization options are also a nice touch to keep things on brand, especially with the embedded integration to the user's app. Congrats on the launch!

Jun Shen

I appreciate the cost-effective setup for SaaS! 👍

Siddharth Pereira
Congratulations on the launch. Although why is this targeting only SaaS? I see an ocean of opportunity for all the AI tools out there that can benefit.
Alexander Belogubov

@siddharthpereiras Thanks! And great question — most AI tools are SaaS products at their core, especially if they run in the browser and are offered via subscription. So Refgrow works perfectly for those too — AI tools, no-code apps, dev tools, you name it. The “SaaS” angle is mostly about the delivery model, not the niche.

Kjell Vandevyvere

Looks great. We tried to set up an affiliate programme a few months ago. It was a pain, and it was expensive for something of which you're not 100% sure it's going to work. We never actually launched it because it had too many complexities.

What makes our case more complicated is that our ICP wouldn't be that interested in doing it for the money. So we set up a point system that would unlock extra value, like a live workshop. Does Refgrow support such a setup up or does it only support commission payments?

Alexander Belogubov

@kjellvdv Thanks for sharing — and yes, that’s exactly the kind of frustration we’re trying to eliminate with Refgrow.


Right now, Refgrow is focused on commission-based rewards (flat or percentage), which fits most SaaS affiliate use cases out of the box.


That said, your setup sounds really interesting — using points to unlock non-monetary value like workshops or features. While it's not a built-in feature (yet), we're definitely open to custom reward logic or even extending the platform if there's a fit.

Cam Walker

Looks great! Can't wait to try this out

Kay Kwak
Launching soon!

Great product! The implementation is really clean, and it looks very founder-friendly.
The pricing is also affordable for early-stage teams. Wishing you all the success!

Does Refgrow handle the actual payments that we need to send to affiliates? If so, how does it handle the tax obligations?

Alexander Belogubov

@robertmallen Refgrow doesn't handle the actual payouts directly — you stay in full control of when and how you pay your affiliates. This gives you flexibility and avoids third-party transaction fees.


However, on the Pro and Business plans, we offer auto mass payout tools (via CSV or integrations), making it easy to pay affiliates in bulk if needed.


As for taxes: since you're the one processing payments, you’re responsible for handling tax obligations (e.g. collecting W-9s, issuing 1099s if you're in the US, or VAT forms if in the EU). We provide access to affiliate data, earnings, and export tools to support that.

Jennie Weng
Save the product for future usage!
Ema Elisi

Clean and practical solution! Refgrow tackles a universal pain point for SaaS founders—launching affiliate programs without the bloat. The focus on speed, affordability, and seamless integration makes it a standout in a crowded space.