The ultimate tool that helps you create new data, analyze trends, create visualizations, and explain your insights through engaging audio dialogue and podcasts.
Hey Product Hunt! 👋 We’re two fellows from the trenches of finance and accounting, and we built this because we needed it ourselves.
One of us spent years buried under quarterly reports and balance sheets, crafting slide decks for stakeholders that never got opened. The other was crunching endless budgeting numbers, sending PDF summaries that collected digital dust. We both knew our insights were valuable—we just couldn’t get anyone to actually engage with them.
Then one evening, over a pile of spreadsheets and empty coffee mugs, we looked at each other and asked, “What if our data could talk?” Imagine a world where your hard‑earned numbers narrate their own story—where instead of clicking through static charts, your team could simply hit play and listen. That “what if” lit a fire under us. Fueled by late‑night brainstorming sessions, whiteboard scribbles, and more coffee than we’d like to admit, we set out to build the ultimate tool for creating new data, analyzing trends, visualizing insights—and turning them into engaging audio dialogues and podcasts.
Already, we’ve heard our tool transform how people consume data: finance leaders tuning in on their morning commute, nonprofit directors sharing audio summaries with their boards, teachers sending podcast updates home to families. It’s deeply rewarding to hear our own frustrations turn into something that brings data to life—and even more exciting to imagine what you’ll create with it.
Thank you for checking us out! ❤️ We can’t wait to hear your feedback, stories, and ideas—let’s make data speak together.
This is one of the most compelling “why we built it” stories I’ve seen on PH lately — grounded, human, and totally relatable for anyone who’s ever crafted a beautiful report… only for it to be ignored.
The idea of turning dense data into engaging audio narratives feels genuinely fresh. It flips passive consumption into something active and personal. I can already picture execs listening to their dashboards on the go — like Spotify for KPIs.
Quick thought: would love to see smart summarization for different audiences (e.g. “Board-friendly tone” vs. “Ops deep dive”). Is persona-based narration on the roadmap?
@legalfictionNot at the moment. Reef goes far beyond just turning data into a podcast — it's a full-featured spreadsheet platform, built from the ground up for the AI era.
@legalfiction At the moment, we don't provide an API, can access it from the App. Please do try it out and give us some feedback. We are working on exposing our API in the future if needed.
@legalfiction At the moment, we don't provide an API, can access it from the App. Please do try it out and give us some feedback. We are working on exposing our API in the future if needed.
Fed up with crafting reports nobody read, two number-crunchers decided to make data sing. Their solution? Turning spreadsheets into audio stories—so now, instead of glazing over charts, busy teams just press play.
I would really love to be able to share a spreadsheet with a client with a story instead of just the spreadsheet by itself...Really looking forward to check this out.
Replies
Reef
Elisi : AI-powered Goal Management App
This is one of the most compelling “why we built it” stories I’ve seen on PH lately — grounded, human, and totally relatable for anyone who’s ever crafted a beautiful report… only for it to be ignored.
The idea of turning dense data into engaging audio narratives feels genuinely fresh. It flips passive consumption into something active and personal. I can already picture execs listening to their dashboards on the go — like Spotify for KPIs.
Quick thought: would love to see smart summarization for different audiences (e.g. “Board-friendly tone” vs. “Ops deep dive”). Is persona-based narration on the roadmap?
Reef
@williamrobertscott, your thoughts are quite intriguing. We are penning them down for our next product brainstorming session. Thanks a lot.
Reef
@legalfictionNot at the moment. Reef goes far beyond just turning data into a podcast — it's a full-featured spreadsheet platform, built from the ground up for the AI era.
@frankburg , thanks for the clarification, It's a great idea!
Do you also have API where we can generate podcasts with our own data?
Reef
@legalfiction At the moment, we don't provide an API, can access it from the App. Please do try it out and give us some feedback. We are working on exposing our API in the future if needed.
Reef
@legalfiction At the moment, we don't provide an API, can access it from the App. Please do try it out and give us some feedback. We are working on exposing our API in the future if needed.
Shortlist
Looks awesome! I created a new account but it immediately said I have no credits?
Reef
@joeyfrasier Do click on the Free Plan in the left menu bar to check your credits. You should have 2 credits for podcasts.
is there any limitations of time and have option to choose voice?
Reef
@replibee Yes, you can choose the style that you want, and this also chooses the perfect voices for that style.
Fed up with crafting reports nobody read, two number-crunchers decided to make data sing. Their solution? Turning spreadsheets into audio stories—so now, instead of glazing over charts, busy teams just press play.
Keep up the great work!
I would really love to be able to share a spreadsheet with a client with a story instead of just the spreadsheet by itself...Really looking forward to check this out.
Reef
@grabmike Yeah, Mike, do try it out. Drop us your feedback at hello@reef.lat.
Nice product you have built, i was wondering if you would need an email marketer to help set up an email account for you brand.
📈 AI Growth Engine That Drives Traffic to Your Business
Even if you're just getting started.
🚀 FreshAI helps you:
✅ Attract leads effortlessly
✅ Post across social platforms
✅ Run low-budget ads that convert
✅ Automate outreach — no followers needed
🎯 Focus on building your product.
Let our AI handle the growth.
👉 Join the waitlist today and be the first to grow smarter: