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Experiences by Proof — Personalize your website for every visitor.
Easily personalize your website for every visitor with Experiences.
Delight visitors. Skyrocket conversions. No coding.
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This looks amazing. Can't wait to test it out on our blog and landing page funnels. We've been hard-coding custom personalizations into our based that pull from custom utm_params for a while now, both for ads, and for emails, but the way this does it dynamically based on Clearbit industry/company data looks insane! Congrats @austindistel and the whole Proof team! I'm sure your investment will pay off 10-fold!
Been following what the guys at Proof are doing, and I've gotta say... respect!!
Haven't used Experiences as a customer yet, but I've seen it as a visitor... and it was able to recognize our business (and thus personalize the landing page) on any device I own.
Great product! We've been following Proof since YC debut and it's great to see your progress. Congratulations guys!
?makers Quick question: for Experiences will first time anonymous visitors also have traits/demographics information that I can segment based on?
Thanks @rodrigoreis22
The good news is, YES, we can personalize for 1st time visitors using one of our partner products, Clearbit Reveal. For most B2B companies we've been able to identify between 30-50% of their traffic and personalize the site for them on first page load. Very cool and powerful.
Experience looks absolutely fantastic and we look forward to testing it out on some of our projects!
Massive shoutout to the Proof team on this one! We were one of the lucky few who got to beta test, and on just the first test, we grew our conversion rates by 11%.
That was just the first test!
https://useproof.com/customers/k...
Hey @dave_rogenmoser1 - this looks really interesting. Killer case studies too - props on running such a long beta to get them 👏. Can I ask a quick question? There is an accusation levelled at ad retargeting that it’s “creepy” cause it follows you around the web. Did you get any insights from your beta on the best way to manage the thin line between unsettling and delightfully personal with Experiences?
@dave_rogenmoser1 @oliverbridge3 Hey Oliver 👋We have observed there is a fine line between delightful and creepy and changes based on many things including visitor's country, industry, and age. Since website personalization is such a new category, there's not enough documentation to have a definitive set of rules yet.
However, we try to have our personalization campaigns always add value to the visitor and not just grab attention.
Examples of valuable personalization are:
1. Features & benefits based on user persona
2. Call to actions that adapt to customer journey
3. Recommend content based on interests
4. Recommend integrations based on tech stack
5. Recommend plans based on company size
Examples of non-valuable personalization are:
1. Mention company name or visitor's name
2. Mention visitor's location
We still use the later because we've found these strategies do increase conversions, however they are balanced with helpful personalization.
We believe all personalization should be tested. Experiences is built to easily run experiments without the headache. As a marketer, the last thing I want is to bother the engineering team to run an A/B test on our site – and I don't have to anymore with this product.
I'm curious Oliver, where do you think the line is between unsettling and delightfully personalized experiences is?
@dave_rogenmoser1 @austindistel thanks so much! Exactly the sort of insights I was looking for. I like the distinction between “non-valuable” and “valuable” - it was those final two that I was wary of, and that I think the wider market (buyer) is a little tired of. Your insights on when to use it are so useful - I’ll use your 5 “valuable” examples above as my initial playbook. Will make time to check it out soon 👍
Hey @oliverbridge3 thanks for the questions and feedback! We definitely think a big component that has been missing in personalization is the strategy.
Even if the tool exists, what should we try?
For that, we've been documenting proven campaigns into Playbooks that you can see here - https://useproof.com/playbooks
The product looks incredible and I've love to use it. I just can't get past the steep price tag. Awesome work though.
How is your product with SEO? As in, doesn't google frown on hiding and showing content?
Hey @webcoursesbangkok good question. The short answer is that it probably doesn't impact SEO one way or the other.
I'm not an SEO Expert (though I used to play one on LinkedIn) and Google makes it tough to know exactly how they handle SEO rankings, but we do a few things to set ourselves up for success.
1. We built our tool to interact with the browser similar to Google Optimize. If Google built a tool that hides and changes content in the browser, surely they aren't penalizing that.
2. When Google's bot crawls a site using Experiences, we kill the pixel and don't show any personalization at all. Thus, Google will just see the fallback site.
We've done a ton of testing over the last year and haven't seen any positive or negative effects of personalization on SEO, but we're always watching and keeping an eye on it.
Does that answer your question?
@dave_rogenmoser1 certainly does than you! Can't wait to try it out and if goes well we will be adding it to our recommended tools on our Digital Marketing course.
Had our kickoff meeting yesterday and I am pumped to be using this! All those use cases directly are bang on for the money. I'm sure I'll think of others as we dive into using the platform. Our engineering team is way too busy working on product to help out with personalization, so being able to do this with no coding is a blessing.
Thanks @stephenjeske - we're thrilled to be working with https://marketmuse.com to create a delightful experience for your visitors while driving more leads and demos for your sales team.
We were looking for a solution that allows us to personalize our CTA's and content based on user behaviour but had no luck finding affordable solutions. Enter Proof, we have been working with them on https://bench.co/ for a few months now and have seen a lift in our conversion rates everywhere on our site where we utilize Proof. Love it!
@ajinkya_malasane yes! We use and love Webflow ourselves. Integrates perfectly into your nocode stack.
I have used proof for the last year, during that time our monthly recurring revenue grew 688% at dealmachine.com. Website personalizations are a much needed product I can't wait to use.
@david_lecko Holy moly 688%? That's amazing David. I'm grateful we have been part of that journey with you!
Awesome @federicojorge! This will allow you to tailor your copy far more deeply to each segment. We all know the death of copy is trying to write something for everyone. This helps solve that.
We have used Experiences at ShopMessage for several months already. Awesome, intuitive product that led to a 45% increase in visitor-to-signups based on our control group. "Personalization" has been a buzzword for a while and many products have promised but not delivered — Proof Experiences nails it, especially for SaaS company use-cases.
@nicholasedwards It's been so rewarding to have you guys as an early-access customer. ShopMessage is a great product and you all truly "get" marketing. Seeing how you use personalization in your mix has been eye opening to prove use cases.
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