We at ShipBob have been working with Proof for the better part of a year now and have seen a massive lift in lead generation (+48%) for the business. Can't wait to see how impactful Experiences will be!
48%?! Are you kidding me @chris_nolan2 ?! :)
So great to be working with you guys. Thanks for being awesome beta partners. Now let's get that number to 100% lift.
š Hello Product Hunters! :)
Today weāre excited to launch our new product thatās been in development for 18 months that we believe will change how businesses do business online. In short: we're giving growth marketers superpowers š¦øāāļø
š The Backstory
3 years ago, our team at Proof got accepted into Y Combinator with the vision to build a more personalized, delightful experience for businesses on the internet. We called this "Making The Internet Delightfully Human"
š¤The Problem
Unfortunately, 99% of websites show the same content to everyone resulting in watered down, unhelpful, ineffective messaging. Personalization works in theory, but in practice has been hard to systematically build campaigns, deploy in real time, and adapt to ever-changing audiences.
š”The (freakin' cool) Solution
Weāre proud to introduce Proofās newest product, Experiences. Easily personalize your existing siteās content like headlines, images, and calls to action for every visitor. Create powerful audiences by on-site behavior, custom traits from CRM, Segment, or Clearbit, and custom events sent into our powerful API.
It's like Google Optimize on steroids.
š Results
For the past 18 months, we have worked with early-access customers by experimenting with personalization to learn what works. Here are a few case studies:
1. Profitwell increased leads by 162%
2. Klientboost increased proposals by 11%
3. Bench increased content downloads by 41%%
4. Tithe.ly increased leads by 82%
5. Shipbob increased blog leads by 48%
See all here - https://useproof.com/customers
šWho is personalization best for?
Weāve found that personalization works best for companies with at least 15,000+ visitors per month. Less than that volume and it becomes hard to prove what works in reasonable time. Weāre also focused on B2B businesses for now because company data is public (through tools like Clearbit) and makes for a very relevant experience when buying from other companies (e.g. relevant content, integrations, and clear customer journey).
š Use Cases
ā Personalize headline using company name merge tag āGrow Salesforceās NPS scoreā
ā Change call to actions based on lifecycle stage (āDownload eBookā vs āStart Trialā vs āUpgrade Planā)
ā Personalize mockups for more relatable imagery (Their company name used in the app mockup)
ā Relevant content upgrade for specific blog posts (āUltimate Guide to Reducing Churnā on blog post about churn)
ā Autofill/hide form fields when information is know
ā Remember where visitor left off in content or signup flow so they donāt have to start over again.
ā Personalize for each ad campaigns or traffic source for more relevant post-click experience.
See the Playbooks here - https://useproof.com/playbooks
Weāve thought about this problem a LOT, but we know weāre just scratching the surface on whatās possible. It would be so helpful to get your feedback on what personalization YOU find exciting.
If youāre interested in seeing inside the product and more specific use cases, request a demo with me and Iād be happy to show you around.
Grab a demo š https://useproof.com/experiences
p.s. As a special Product Hunt exclusive bonus, we're offering 10% off for life for any Product Hunt subscribers who book a demo with me before February 1st.
Hey @owenfar1 thanks for the question. I feel the pain of creating and managing custom landing pages. I've build far too many and hope those days are coming to an end!
As to your question, our tool hooks into your existing site through a javascript snippet you install in the header and through our integrations (like Salesforce and Hubspot) and open API you can track any events and traits you want.
For example, we use Webflow and Wordpress for our site and blog and Experiences connects in and changes the existing content.
Does that make sense? I think we need to do a better job communicating this on the site!
I've been working with Dave and the Proof team for almost six months, and they've been nothing short of amazing. Love the product, we've seen huge success (162% lift in email submissions!), and the team always has time to chat through ideas/questions and help with best practices and give advice. Really excited to dig in to this new product!
Thanks @mary_mallard! It's been awesome working with you to personalize https://profitwell.com, and I'm glad we've seen such good initial results. The best is yet to come!
We have used Experiences at ShopMessage for several months already. Awesome, intuitive product that led to a 45% increase in visitor-to-signups based on our control group. "Personalization" has been a buzzword for a while and many products have promised but not delivered ā Proof Experiences nails it, especially for SaaS company use-cases.
@nicholasedwards It's been so rewarding to have you guys as an early-access customer. ShopMessage is a great product and you all truly "get" marketing. Seeing how you use personalization in your mix has been eye opening to prove use cases.
Had our kickoff meeting yesterday and I am pumped to be using this! All those use cases directly are bang on for the money. I'm sure I'll think of others as we dive into using the platform. Our engineering team is way too busy working on product to help out with personalization, so being able to do this with no coding is a blessing.
Thanks @stephenjeske - we're thrilled to be working with https://marketmuse.com to create a delightful experience for your visitors while driving more leads and demos for your sales team.
I have used proof for the last year, during that time our monthly recurring revenue grew 688% at dealmachine.com. Website personalizations are a much needed product I can't wait to use.
I've had a great experience working with the Proof team since September 2019. The ability to personalize content for specific audiences has not only helped our lead generation, but also ensured our existing clients see engaging content that makes them feel heard. The Proof team has been supportive at every turn and I have no doubt they've built something special with Experiences.
Adding to what @chris_nolan2 shared...we have had huge success thanks to Proof's new Experiences tool and @dave_rogenmoser1 rallying his team around it.
Massive shoutout to the Proof team on this one! We were one of the lucky few who got to beta test, and on just the first test, we grew our conversion rates by 11%.
That was just the first test!
https://useproof.com/customers/k...
Hey @dave_rogenmoser1 - this looks really interesting. Killer case studies too - props on running such a long beta to get them š. Can I ask a quick question? There is an accusation levelled at ad retargeting that itās ācreepyā cause it follows you around the web. Did you get any insights from your beta on the best way to manage the thin line between unsettling and delightfully personal with Experiences?
@dave_rogenmoser1@oliverbridge3 Hey Oliver šWe have observed there is a fine line between delightful and creepy and changes based on many things including visitor's country, industry, and age. Since website personalization is such a new category, there's not enough documentation to have a definitive set of rules yet.
However, we try to have our personalization campaigns always add value to the visitor and not just grab attention.
Examples of valuable personalization are:
1. Features & benefits based on user persona
2. Call to actions that adapt to customer journey
3. Recommend content based on interests
4. Recommend integrations based on tech stack
5. Recommend plans based on company size
Examples of non-valuable personalization are:
1. Mention company name or visitor's name
2. Mention visitor's location
We still use the later because we've found these strategies do increase conversions, however they are balanced with helpful personalization.
We believe all personalization should be tested. Experiences is built to easily run experiments without the headache. As a marketer, the last thing I want is to bother the engineering team to run an A/B test on our site ā and I don't have to anymore with this product.
I'm curious Oliver, where do you think the line is between unsettling and delightfully personalized experiences is?
@dave_rogenmoser1@austindistel thanks so much! Exactly the sort of insights I was looking for. I like the distinction between ānon-valuableā and āvaluableā - it was those final two that I was wary of, and that I think the wider market (buyer) is a little tired of. Your insights on when to use it are so useful - Iāll use your 5 āvaluableā examples above as my initial playbook. Will make time to check it out soon š
Hey @oliverbridge3 thanks for the questions and feedback! We definitely think a big component that has been missing in personalization is the strategy.
Even if the tool exists, what should we try?
For that, we've been documenting proven campaigns into Playbooks that you can see here - https://useproof.com/playbooks
Our company Skup has been using Proof for three years and was lucky enough to be invited into the very first beta of Experiences. Outstanding product with an amazing team behind it that actually care about their users. They took the initiative to bring us out from Florida to their office in Austin to help us get setup and running with Experiences. Grade A guys, grade A products and a must have for any company that wants to actually compete in the new hyper-personalized AI driven marketing space
@zanderseo Man I appreciate this so much. Crazy how 3 years have flown by and we have mad respect for what you've built. Hope to get you out to Austin again sometime soon!
Been following what the guys at Proof are doing, and I've gotta say... respect!!
Haven't used Experiences as a customer yet, but I've seen it as a visitor... and it was able to recognize our business (and thus personalize the landing page) on any device I own.
@emarky That's awesome, Wilco. I appreciate your kind words. Cool that you have been able to see our website personalization in action first hand. š
We were looking for a solution that allows us to personalize our CTA's and content based on user behaviour but had no luck finding affordable solutions. Enter Proof, we have been working with them on https://bench.co/ for a few months now and have seen a lift in our conversion rates everywhere on our site where we utilize Proof. Love it!
Before we built this product to personalize our website for different audiences, I had to duplicate landing pages for each audience and then make my changes. That became a HUGE headache to maintain. š¤¬
We also have been personalizing our emails for years so it's about time did the same on our website. For example, categorizing audiences by industry or using the visitor's company name in the copy.
Over these past 18 months through trial and error, our strategy on website personalization has evolved. We have run dozens of A/B test and to this day are still finding out what works and what doesn't. To pass these learnings onto you, we've written a free ebook called "The Marketer's Guide to Website Personalization".
https://useproof.com/personaliza...
Thanks for your support on today's launch of Experiences! If you have any questions about personalization strategy I'm happy to help.
Appreciate that @aazar_ali_shad! I can tell from how you're building Userpilot that we're kindred spirits when it comes to building delightful products that put the customer first. Kudos to what you've built as well.
@dave_rogenmoser1 thanks dave! good luck. We both agree on delightful customer experiences ;) Sent you a tweet, perhaps we can touch after the PH ever.
Hey @webcoursesbangkok good question. The short answer is that it probably doesn't impact SEO one way or the other.
I'm not an SEO Expert (though I used to play one on LinkedIn) and Google makes it tough to know exactly how they handle SEO rankings, but we do a few things to set ourselves up for success.
1. We built our tool to interact with the browser similar to Google Optimize. If Google built a tool that hides and changes content in the browser, surely they aren't penalizing that.
2. When Google's bot crawls a site using Experiences, we kill the pixel and don't show any personalization at all. Thus, Google will just see the fallback site.
We've done a ton of testing over the last year and haven't seen any positive or negative effects of personalization on SEO, but we're always watching and keeping an eye on it.
Does that answer your question?
@dave_rogenmoser1 certainly does than you! Can't wait to try it out and if goes well we will be adding it to our recommended tools on our Digital Marketing course.
Replies
Jasper
Jasper
Jasper
Jasper
Conversion.ai
MarketMuse
Jasper
Conversion.ai
Swaypay
Conversion.ai
Bonjoro
Conversion.ai
Bonjoro
Jasper
Jasper
Conversion.ai
UpViral
Conversion.ai
Jasper
Shake
Jasper
Conversion.ai
ClickFlow
Conversion.ai
State of SaaS Onboarding 2021
Jasper
State of SaaS Onboarding 2021
AI Social Post Generator by SocialBee
Conversion.ai
Jasper