What topics and when to post on Product Hunt to make the most impact
Before starting any discussion on Product Hunt, make sure you're not violating the PH community guidelines and the PH Forum Guidelines.
From my experience of actively contributing and spending time on this platform, I’ve noticed a few things, and I’d love to share them with you.
Friday, Saturday, Sunday – These days usually have lower traffic, so it’s better to post lighter topics, such as “How you balance work and leisure”, work-life balance topics, and so on.
Weekdays – There’s higher traffic and people are more active, so it’s a good time to discuss more complex topics, product-related discussions, solving problems, and providing insights.
Product Forums – Any time there's a product launch, update, new feature, or milestone achieved (when the milestone is achieved, you can try running an AMA) or get involved in discussions around main product topics (e.g., forums like p/Slack – The best alternatives to Slack).
General Tips:
Again, keep the community guidelines in mind.
Try to bring value with your contributions.
Be unique and authentic – avoid generic AI-generated content.
Engage with others' posts and support fellow creators.
If you have anything to add, feel free to join the discussion in the comments! :-)
Replies
Great topic Nika!
I’ve have pretty similar thoughts about the discussion section.
I think weekends are best for more personal topics, like how do you spend your time as a founder during the weekend/weekends are family time or working mode?
On weekdays, though, people seem to prefer more serious or value-driven topics, like a new AI tool you’ve tried, or evergreen content such as how to launch a product on Product Hunt or your best piece of advice to your workflow.
Overall, weekends feel more fun, weekdays more work-focused.
And you always manage to bring value to the conversation. I think your topics are a great example of that, which is why people love them.
One pro tip to everyone: try formatting your posts more clearly.
It really helps grab attention when done right.
@byalexai Totally align with what you wrote.
I would welcome formatting BIG titles (Headers) to make some things pop up! :)
Thank you for your advice and for sharing :)
@maksym_skrypka You are welcome :)
@busmark_w_nika It's very helpful thanks for sharing your thoughts. To be honest I was a little bit confused when to post and which topic I should choose now you have cleared all my doubts :) Thanks
@sania_khan10 But I can see you are pretty active :) posting more discussion post in a day :)
@busmark_w_nika Yes, you’re right - I try to stay pretty active here.
For me, it’s all about learning, staying consistent, and understanding how others think, share, and grow.
I love seeing what people are posting, what ideas they bring, and how I can keep improving through that.
Engaging with others isn’t just networking - it’s a chance to evolve :)
@sania_khan10 Hopefully, you will be there long-term :)
This is a awesome Nika! Thank you for breaking it down so clearly.
It’s easy to underestimate how timing and tone can affect engagement here. I’ve definitely noticed that lighter, more human topics resonate better on weekends especially when people are scrolling with coffee , while weekdays are where deep-dive insights and practical value really land.
What stood out most:
Be unique and authentic. Yes x100. You can feel when a post has personality behind it, and that’s what makes people engage.
Also love the reminder to contribute with intention, not just to stay visible.
Curious , do you plan your forum posts ahead, or go with the flow based on what you’re noticing in the feed?
@suvam_deo Thank you Suvam :) It is a mixture – I usually do some spontaneous posts but when I travel (like right now), I am prepared in advance :)
@busmark_w_nika That's great! Keep the flow on.
@suvam_deo I am trying my best ;)
This is fantastic advice, @busmark_w_nika ❤️ What about the best time to comment? Is there a "first-mover advantage" for visibility, and does that change between a fast-moving weekday discussion and a slower weekend chat? 🤔
@talshyn Hey Talshyn, I am not brave enough to reckon the exact time. Posts need to be approved by community managers (who work from different time zones). :)
Hi @busmark_w_nika , thank you for the input. Never thought about it to be honest but it makes totally sense. Now I have a better understanding of timing and content.
@pe_lae Next time, we will see discusions from you ;)
@salleisha You are welcome, Saule! :)
Triforce Todos
Thanks for sharing these insights, Nika! 🙌
The weekday vs. weekend content strategy makes total sense I have noticed lighter posts or fun questions get more love on weekends, while deeper product or startup discussions perform better midweek. I think it’s also helpful to track what kind of comments spark actual conversation vs. just quick likes.
Sometimes, even a simple personal story gets more engagement than a super polished post. One thing I am still figuring out, what’s the best day/time to post a feedback request for a work-in-progress product or upcoming launch? Would love to hear your thoughts on that!
@abod_rehman I think that the possibility to reach more people is on Tuesday, Wednesday, and Thursday.
However, I like convos during the weekend. It depends :)
Viseal
Thanks Nika for bring this topic up.
As a first time launcher, what, how and when to do it for bootstrapper are all very confusing. But I had a great time interacting and think PH is keeping the communication authentic and genuine. This makes me more comfortable to dare to share more. I really appreciate and happy that I joined this community.
I found some discussion on internet and tried to avoid Tues~Thurs as there are often big project announced. So I tried Monday and the traffic was decent.
@hwellmake It is interesting but I also noticed that Mondays are not the peak of the week :) neat neat
Thanks for this, Nika. What time of day should we post? It looks like you dropped this one around 1 am PST!
@cholden_lewis Hey, now, I cannot say certainly a specific time because post approvals also depend on when the community managers approve them. But I usually post in the morning (CET). Between 7 AM – 12 AM.
I’ve noticed the posts that tend to get the most traction are the ones that offer specific, real-world experience, especially around launch strategy, timing, and early traction channels. Posts that break down how someone structured their launch day, how they paced outreach, or even what didn’t work, those seem to spark the best discussions.
Personally, I’d love to see more threads on how people time and sequence their launch day efforts. Like what actually works at mid-day vs. end of the day, and how that rhythm affects engagement.
@busmark_w_nika From your experience, what kind of topics do you think work best for people just starting out? Especially those who haven’t launched a product yet but want to contribute genuinely here?
@arun_tamang Hey Arun, I would say that even topics when someone admits that they have no experience and comes here for advice, he/she will find engagement because this community loves to help.
@busmark_w_nika Agree, I’ve noticed some of the most engaging and helpful threads come from people who are honest about where they are and what they’re trying to learn. It really says a lot about the community here. Appreciate you pointing that out, Nika.
@arun_tamang When you are authentic with yourself and others, you will attract people of the similar sort. :)
@manu_goel2 You are welcome, Manu :)
Absolutely appreciate the rundown, keeping this in mind!
It doesn't connect to this directly but as a completely new founder on PH, engagements on here feels a lot like calling into the void. What’s the best way to engage authentically that's worked for you, and to move the needle without coming off spammy?
Any go-to tactics for making real connections here?
That’s exactly what I needed right now! Thanks so much for sharing these insights :)
This is really useful. Should I be worried that I plan to launch in August, when this is most people's downtime?