🚨 Landing Page Roast: 48 Hours Only 🚨

@catt_marroll 

• I'm confused that the landing page is a dashboard and not a landing page. Your actual landing page feels buried but way more clear. Couldn't this just sit on top of the dashboard on the home page?

• This specific demo dashboard doesn't tell me anything that my legacy bank doesn't tell me. The stuff I liked from Mint back in the day was seeing the category I was spending on, setting budgets, and seeing trends and graphs over time. Showing in/out ledger feels like the least sticky thing to show a user within personal finance. Update: i see the category of expense but I think it's super buried. Why not just show income going up over time and some insights about how/why that can be gleaned via an LLM (ex you're spending less on avocado toast, nice work!) which is what most people want, right?

• Call to action of scheduling a call going to your Calendly link feels rushed (a call, really?) and like it's presented without any authority as to who you are and why I should listen to you about personal finance

• Pricing feels like an afterthought to the point you should consider saying "Free during beta" to avoid the confusion

• "Love shouldn’t be complicated—neither should your finances." is great and plays nicely into the product name

• These should be left aligned:

  
  

• As a default view, I don't think this provides value or gives enough context:

  

• Sign up with Google would be nice

• What is this white thing trying to communicate? It looks like a slider
  

  
  

@catt_marroll landing on a graph with all the numbers and colors immediately feels overwhelming. A basic guide on how to get started may be a bit better UX?

great feedback from both of you, thanks!

i think putting the actual landing page as the landing page (vs the demo) makes sense!

steve, lots of great feedback there. appreciate.

@catt_marroll not sure why I'd want to use this instead of a s/sheet?

@taniabell good callout, I should probably include this info on the landing page!

tl:dr if you are an excel power user it would be easy to just use that over this, but I may have some features you would enjoy, like auto categorization of transactions.

longer:

I don't use spread sheets because I dont want to transcribe all of my transactions into a spreadsheet and my bank doesn't provide csv exports (just pdf's).

When I built the original tool for myself, i just used it to generate a log of transactions from the PDFs and automatically categorize them (llm)

really there is nothing this tool does that you couldn't do in excel / google sheets. It (in theory) makes it really simple for someone to make a dashboard that would be medium-hard to make in excel.

For example: my partner hates looking at her finances. there is nearly a 0% chance she will ever boot up excel and start manually entering transactions. she is biased, but was at least able to spend the ~10 mins onboarding to this tool, which was the first time she ever actually looked at how much money she spends per month.

some of the other QOL features i've considered:

monthly email pings to check in
shareable reports

plaid integration so no uploading necessary

...

is there a feature I could build that you'd pay $20 dollars a year for?


thanks for the q!

@uri_bram1 cool to see you here, we met back in NYC a few years ago! the browser is awesome and was probably the first newsletter i intentionally subbed :)

@catt_marroll oh hey great to see you -- that's so lovely to hear!

@uri_bram1 

• Super clean and simple and makes sense

• I tried to read a sample and am confused as to why it shows content from Feb 25

• Am confused on what topics you might recommend

I'm grasping for straws a bit, site looks good!

@uri_bram1 first of all, big fan! All in all, I love it, the only thing is it's a little confusing hitting the sample button and being taken back to feb. But that's not really anything.

@aaronoleary oh thanks that's super helpful, that is definitely broken and somehow I hadn't noticed.

Weird how you look at something every day and stop seeing it....

@hedgeavenue while simple and effectively getting the idea across, there feels like a lot of space on a desktop/monitor. Via mobile, I'm sure it's perfect! Optimizing your desktop landing page with as much info and as little scrolling/searching for people to do would be nice. If you can grab people's attention right when they land on your page and get them to download your app (or in your case, join the waitlist) without having to search for how, great. That said, would also recommend highlighting the waitlist subscription higher up!

@ben_griese Thank you for the feedback, this makes a lot of sense. Curious to know: what stopped You from signing up for the waitlist? 😅

@hedgeavenue that's such a good question! Personally, I like it when something is fully released for me to try vs. a teaser, but that's just me! We also ~do not~ feature things that are waitlisted on Product Hunt, so that's something to keep in mind!

@hedgeavenue I signed up for waitlist. I like the white space. Copy is good. Well done.

@hedgeavenue This is really beautiful to me. The copy "Master the skill of coaching yourself." is perfect. It brings a simplicity that modern day landing pages are scared of using. Immediately tells me what this product is.

The only thing is the white space on the left hand side it feels weird to my eye at times but it's not something I would change if it dramatically messes up the aesthetics

@ash_grover that is a cool idea. My coworker uses @Trello for managing personal tasks and I was inspired to give that a try over our current whiteboard-on-a-fridge todo list.

Roast time: The only reason I know what your product is about, and why I want to use it, is because I know what a Kanban board is. Most of your landing page is telling me things about your product (ie. privacy, no subscriptions) that has nothing to do with what the product is for.

The screenshot showing me what the product does looks good, but it feels a bit busy. I wonder if the landing page would be better with that screenshot higher up, but dumbed down, highlighting enough features to catch my attention without needing to spend a long time reading cards/text.

I like it, and I'm gonna give it a shot.

@ash_grover there's a looooot of empty space and the first image I see of the product is getting cut off.

• I'd remove the download option in the middle of the page, and keep it up in the top bar.

• Move the image or whatever you want to portray your product (videos are best!) up to the top.

• Highlight what you believe makes your product stand out up at the top - the less people have to scroll to understand what your product does and how it stands out, the better!

@ash_grover 

• Headline "Private. Offline. Simple. And Cost-Effective. Personal Kanban App" Is this the actual problem your users have? Why do I want a private offline kanban app? The problem you solve seems more targeted around privacy-centric personal productivity. What about "Personal productivity, now with privacy" or something pithy like that?

• Related- you should throw the other companies under the bus that are not private- why can't I use Todoist or Obsidian? Are they selling my data? You should be a nark, if so.

• I like LTD pricing for something like this and this is another really good thing to highlight in the copy. Ex "Why are you paying monthly for a Kanban?" and then do a pricing comparison table

• Per device pricing doesn't make a lot of sense without mobile apps. Do your users have more than one computer?

• Productivity is such an amazing niche, consider using your Product Hunt forum after launching to build community. This worked really well for Tana, Todoist, etc.

@andrew_g_stewart Thank you for the feedback. That’s a great point about the messaging and the screenshot, I’ll definitely look into making things clearer.

@ben_griese Hey, thank you for the feedback! Really helpful stuff. I’ll take a look at the layout and see how I can tighten things up, especially making sure the first image is clear and moving key info higher up.

@alexmarin (oh wow love it) I'd say the main thing that stood out is the cursor change - while I think I liked it, I wasn't totally sure where to click and had to find that sweet spot.

I also was then curious about your other projects. That page, while informative, the previews popping up over the word surprised me + I didn't love that it moved around. I wanted to look at your work! Thankfully I could by clicking 🙏

"Make it simple, but significant" - that you did 🫡

@ben_griese Awesome! I was wondering if the work isn't too hidden. Made me rethink, thanks Ben!

@alexmarin 

• Good personal site

• I tend to ask "Which of these are 'real' projects" when I look at portfolios. I googled for Aparte and SPRT and couldn't find them

@alexmarin I love this, similar to Ben, the cursor change threw me for one but I did get used to it after a bit. Another thing for me is the copy being right aligned at the start it kind of messes up my reading habits, but that could just be me, other than that I loved this!

@steveb Thanks Steve! That's very interesting and I wondered if it was time to update. SPRT has been acquired by another company and merged with it. Not much of the original design around, but still one of my most interesting projects. Aparte has unfortunately decided to stop their business 2 years into it. Too much work to maintain a bakery. Maybe I should say something in the case studies! Thanks again!

@romany_refaat Clean!

1. I know what it is straight away, this is great and something a lot of landing pages get wrong, so props on that!

2. The product feature sections get a little funky to me after the first one when it comes to weight and copy.

   1. The "Literally all the features you need" includes three other features, this is good on it's own but it straight away goes into another genre with more features. My recommendation is remove the "literally all the features you need" title and nest them under the user experience title instead. I think that's what you were trying to do anyway

@romany_refaat 

• Simple and easy to follow

• Pricing should be at the top

• There is no pricing when i click pricing

• Going after Canny seems like a pretty good move

@joshbarkin I found myself searching for a video or easy explanation of how @Roundups works because the text and images felt a tad too busy. Once I found the video, boom, it clicked. Moving the "how it works" video up and having it auto-play with no audio (w/ an audio toggle) could maybe help immediately get the gist across?

@joshbarkin 

• Interesting idea. With Google updates that penalize AI content launching monthly, why should a publisher put a roundup on their blog? Couldn't this penalize the parent domain?

• Related: I'd like to see success stories on how much revenue is driven for publishers and how much traffic an AI buying guide can generate.

• "Create and Publish Buying Guides with AI" feels too low in the hierarchy of needs. The problem you solve isn't that publishers want AI Buying Guides, it's that publishers want a way to generate high-performing affiliate content to boost revenue, right?

• Your video speaks to "how hard it is to buy products" which is catered to product buyers which I think is not your actual target audience

• Random business model idea: what if you gave roundups away for free and took a percentage of affiliate revenue instead of charging for the actual content? Then you "own" the real estate instead of just the content generation?

• Random idea: make a WordPress plugin so people can click a button to build a section on their website with roundups

• Random idea: i should be able to remix existing roundups that I like, ex order off a menu and it caters it to my website's tone, audience, etc.

• I don't like stuff that creates a higher volume of AI content but this is an interesting idea

@joshbarkin  @ben_griese agree!

@ben_griese  @steveb 

Lots of actionable takeaways here. You guys are awesome.

RE: The video / how it works. I agree with that.

RE: Google updates that penalize AI content launching monthly, why should a publisher put a roundup on their blog? Couldn't this penalize the parent domain?

Google doesn't care who writes the content as long as it adds value to a reader. Most of the AI content is done for scale and obvious spam. Most of the top organic SERPS are roundups (i.e. search "Home Office Ideas"), and most are programmatically generated. It just needs to have a fresh perspective and appear as though research and effort was done to produce the content. We also have content editor to add your own.. For a blogging use-case, we'll probably sell a GPT 4.5 Pro "Add-On" giving content marketers an opportunity to boost output with 100% humanized content and a 95% chance of passing Google's checks, but as a company, web was just our GTM distribution channel. Roundups perform well on social, and it's a great format for email distribution which is on the roadmap.

RE: I'd like to see success stories on how much revenue is driven for publishers and how much traffic an AI buying guide can generate.

Me too! We just launched a couple of months ago.

RE: "Create and Publish Buying Guides with AI" feels too low in the hierarchy of needs. The problem you solve isn't that publishers want AI Buying Guides, it's that publishers want a way to generate high-performing affiliate content to boost revenue, right?

Good point. Although we see monetization as a key hook for early adopters struggling to generate content they can monetize. I could own a Shopify Store and generate a comparative research report on competitor products and use that to drive sales for my own store... It's a way to turn content into commerce, or even just to do product research for yourself.

RE: Your video speaks to "how hard it is to buy products" which is catered to product buyers which I think is not your actual target audience

Yes, we need a new video! Original use-case was a research platform for shoppers, but then we made the growth strategy (focus on affiliates/bloggers) a core focus after.

RE: Random business model idea: what if you gave roundups away for free and took a percentage of affiliate revenue instead of charging for the actual content? Then you "own" the real estate instead of just the content generation?

That's one path forward, but we'd need to build out or acquire another affiliate platform to make the logistics of that work and products/brands already have affiliate platforms. An easier path forward might be to empower bloggers and affiliate marketers with tools and make as much of that accessible and free, but then have brands "Sponsor" Roundups and that introduces bias into the output content. Brands pay for sponsored Roundups and we payout bloggers that way.

RE: Random idea: make a WordPress plugin so people can click a button to build a section on their website with roundups

We have a WordPress plugin, and since our core focus isn't WordPress, I think we're going to open source the plugin for the WP community.

RE: Random idea: i should be able to remix existing roundups that I like, ex order off a menu and it caters it to my website's tone, audience, etc.

Possibly, but we're being mindful of duplicate content. I'd rather just make it low friction to get users from This is my target audience -> Here is your Roundup


RE: I don't like stuff that creates a higher volume of AI content but this is an interesting idea.
It scales well. So much to do still. Appreciate the time and all of the feedback.

@povedaaqui1 

• "Revolutionizing Network Management" made me not know what this was. What network? LinkedIn? My friends? The follow up is "Empower your network operations with AI-driven solutions. " so now I am thinking about network security and then you make it more clear but is your customer's problem that they need to revolutionize their networks? Clearer headline would do wonders for you.

• What about simplifying "AI agent for real-time network device management using natural language interactions" as "Chat with your security network"

• Feels like a lot of buzz words and over complication

@sea_local 

• I knew exactly what it was

• It worked

• I'd suggest changing upgrade prompts on the single QR code page. "Get Scan Tracking" doesn't mean anything to me as a non-QR tracker nerd. What about showing a sample dashboard grayed out and prompt me to track usage or some other prompt?

@timchosen 

• Super clear and simple, nice work!

• This is a very busy space- how do you get customers?

@alokjain "Privacy-Friendly AI For Qualitative Research." if your parents or grandparents read the headline, would it make sense to them?

@alokjain 

• Are your competitors not "Privacy-Friendly" to the extent that everyone will know this is important and what it actually means? To me it makes no sense.

• I'm not sure I really get it. We upload interviews and then tag the questions and then the AI tells us the answers? Don't I know the answers because I did the interview? Can't I upload a transcript to anything to get the answers? What's special here?

• Why not do it as a meeting recorder like Fathom? Why do I have to do anything after the interview?

• 9 minute video is too long, i tried to listen on 2x but my attention span was too short. Damn internet.

@steveb 

The target for this product are qualitative researchers. With the use of AI in this space, data privacy is top of the mind for people. The competitors might be, but this statement is less about differentiation and more about directly addressing an important customer need.

You are right that one can upload interviews on ChatGPT or using meeting recorders. The differences are:
1. Quality of transcript we have has performed better than those tools
2. The process goes much beyond summarization. Reveal does the analysis in ways similar to how a researcher would do it. The result is better quality analysis and a more natural workflow for the researcher.

9 min is too long - make sense.

Thanks for the feedback!

@vivekinkoop 

I like the interactive demo. I was a bit frightened by the voice. It feels really wrong when a website is talking to me (though maybe AI is going to change that?)

@vivekinkoop 

• Overall pretty good

• Interactive demo is cool but voice scared me, too

• The headline "Turn SQL Data into Decisions" is really good but none of the copy supports decision making. My two cents is that humans tend to like graphs and charts but any big company can tell you that no one can do anything with graphs and charts.

• Add a summary of customer reviews, ex 4.9 out of 5 by 10000 people. 6 random reviews doesn't help me with social proof.

• "How it works?" is a weird heading. "How does it work" or "Connect Draxlr in less than 5-minutes" would be better IMO

@vivekinkoop Love the demo, I'm a sucker for a good interactive demo. I'd consider removing the voice unless it plays to an accessibility point.

One smaller point is you have some widow words (words on their own line, usually end of sentence words) these annoy me to no end as a writer. An example is: "Use our Query Builder and AI to get answers from your SQL data." with data being on it's own on a new line.

@mahima_manik 

• Cool

• You should show the product out of the video or else we never get to see it unless we watch the video

• Growth idea: give us a free credit to use it if we give you an email. Ex I want to know what it says about me bc then I can tell if it's good.

• Add social proof!

• I like this, good work

@steveb Thanks Steve! Good idea to show people their own profile on sign up. I can also show some sample profiles on the landing page for them to experience the product before sign up :)

@abdulsameed 

• Great home page. I signed up with no scroll. (Is a no-scroll signup a thing? it should be)

• It didn't remember the YT link I pasted :-(

• Are all these big creators actually using it? if so, you should highlight it even more than just the video grid

• Offtopic: i want an API for something like this

• This looks great

@rageix 

• Nice work, it's clean and simple

• I want some magic to make sure what goes on it is actually good. I can write things on a page but I want guidance on how to make it good, not just take my words and make presentation nice

@steveb Thanks for the feedback, appreciate it!

@simonhook thanks for sharing! is this a product, or a service? I think highlighting the things that you all do to help others and how that's tech-related would be most impactful.

@simonhook The big thing for me is I didn't know immediately what it is that you do, I kind of had to make a guesstimate. Alongside that the company logos in the client look a little blurry to me and think removing the white background and instead just positioning them nicely in some sort of grid would look a little cleaner

@simonhook 

• The headline to me was the anti-thesis of the rest of the page. The headline put my hackles up and felt mildly-scammy "Stop waisting time & money, start growing your business" whereas your logos and experience are all top notch lower on the page.

• "Taking tech businesses from zero to 1 million users" doesn't seem like what you do and again put up my hackles

• Maybe bottom line it with "Growth advisors to companies like X, Y, Z" somewhere close to the heading?

@taniabell I'm unsure if it's a product or a project management service? Deliberately focusing on how it's a tech-related product and highlighting those features could be helpful!

@taniabell 

• Using Dropbox/Zappos logos feels disingenuous

• I'd be more inclined to trust this page if you showed case studies of real results

@ben_griese thanks for your feedback. what makes you think that this could be a project management service?

btw, it's a product management service.

@steveb thank you for your feedback.

the logos support and illustrate the point I'm making, nothing else.

real results are showcased and testimonials provided

@joaquin_gale1 is this a product or a service? it comes off as a group of people providing data insights. how does it tie into or relate to tech?

@joaquin_gale1 

• I'm confused

• If we're automating growth, why are you helping me with my chatbot?

• No case studies or info about who is involved seems odd

• Why is mix modeling good? What does it tell me that Shopify can't?

• Are you targeting e-com? If so, maybe say that?