Product School
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Carlos Gonzalez de Villaumbrosia

Product Mindset - Free book on how to get inside your customer’s mind 🤯

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What’s inside:
💥 Filling a Need, FAST (MVP)
🤝 AI Products that People Trust
💬 Customer Voice: How to ask the right questions
🔮 Past, Present & Future of Personalization
🤩 Why First Impressions Matter
💡The Psychology of Habit-Forming Products

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Carlos Gonzalez de Villaumbrosia
Maker
Dear Hunters, We’ve certainly missed you all since we launched Ship It... But we’re back at it with a brand new book for the Product World! This time around, we’re diving into the minds of your customers and unlocking the inner workings of their psychies. Featuring cutting edge advice from experts in Product Management, Psychology, and User Research, we welcome you to “Product Mindset” — a 60 page book you can download for FREE. Inside you’ll find some of the latest and most impactful insights from industry icons, this book will be your guide to understand how your customer thinks, why they are using your product, as well as the experiences they have with your product. 🔮 From how Spotify won over its customers, to how Netflix tamed Artificial Intelligence, these real-world case studies are ideal for anyone looking to build products that people love. So, Hunters… What comes next is up to you. Based on your personal mission, the needs of the customers you serve, and the value of the company you work for, seek to build products that solve your customer problems. We cannot wait to see what you come up with! By the way, for the first time ever, this book is available in English, Spanish and Portuguese. 👉Get it here Carlos, CEO of Product School
João Oliveira
@villaumbrosia this is amazing. Any plans to have a Kindle compatible version?
Carlos Gonzalez de Villaumbrosia
Maker
@jprcoliveira Hi João, thank you! We'll be working on the Kindle version next week. We'll let you know once it's available!
Geordi Dearns
@villaumbrosia This is awesome! I'm always looking for resources to expand my knowledge on product, coming from a more technical background :) I signed up for Ship it while I was at it, looks like some great reading - I'm going to use this to help steer some decisions on how I build my side project - Thanks to all the team who contributed to this!
Carlos Gonzalez de Villaumbrosia
Maker
@geordi_dearns1 thank you, Geordi! We're glad our content has been helpful so far!! Let us know what you think after you finish reading Product Mindset — 🙌
Ibiyemi Dapo
@villaumbrosia Link keeps pointing to Product Book! 4th time running. Could you please repair the link in the email so it's pointing to the new ebook? Many thanks
Rui Parada
uou ! Thankyou! Gold Content!!
Carlos Gonzalez de Villaumbrosia
Maker
@ruiparada 🙌 We hope you enjoy it, Rui. Let us know what you think!
Rui Parada
@villaumbrosia Deal ! I´m reading it now! ;) !! Thanks!
Roman Akhmetzianov
hey, @villaumbrosia! The nice book again. You guys create really good content for PMs and product-related professionals - thank you! btw, tried to connect you with you via twitter @roman_eaton, hope to ask some questions about your previous books, anyway
Carlos Gonzalez de Villaumbrosia
Maker
@roman_eaton Hi Roman! We're glad you enjoy our content, that's our goal! 😄— I'll make sure to answer your questions via Twitter. Thank you!
Dan Zirkelbach

Awesome book, Product School continues to curate top-notch content that actually improves my overall understanding of our relationship with products.

Pros:

Real-world examples of how to understand your consumer and build products that will truly solve their problems.

Cons:

None.

Gaby Araujo
Maker
The best part: Available in 3 languages -> English, Spanish and Portuguese!! 🌍🌎🌏 Keep up the good content!
Carlos Gonzalez de Villaumbrosia
Maker
BOOM!!! @gzampino :)
Vitalii Berdichevskyi
Great content. Again! I’m wondering, do you plan to make books in other formats (mobi/epub)?
Carlos Gonzalez de Villaumbrosia
Maker
@vitoberdi Hi Vitalii! Thank you!! And yes, we will be working on the mobi/epub version next week. We'll let you know once it is available!
Jay Perlman

This is way different than other Product books. The best part is that I feel I can apply these learnings to my work as soon as I read it.

Pros:

The usage of psychology for understanding customers

Cons:

I microwaved my food too long because I was so engrossed in the content.

Dan Zirkelbach
Thank you for sharing these awesome insights! I love that Product School's books are always true-to-life, pulling from real product people working at tech companies that are defining the future of Product Management.
Carlos Gonzalez de Villaumbrosia
Maker
Thank you, @danzirkelbach !
Jay Perlman
I feel that there has never been quite enough focus on the psychology that goes into identifying solutions for users. Product Mindset does that and way way waaaay more! Super insightful read.
Carlos Gonzalez de Villaumbrosia
Maker
@jay_perlman1 Thank you, Jay.
Alex Ko
You did a great job! Thank you. And I like your mission to go Global ;)
Carlos Gonzalez de Villaumbrosia
Maker
@alexko Thanks Alex, we want to create valuable resources for everyone, no matter what language you speak. Luckily, we will be able to offer it in more languages soon. Let me know what you think of the content! 💥
Alex Ko
@villaumbrosia sure, I will.
lvchao333
Cool book! I want to introduce it to we Chinese by translating (offcours for free)
Carlos Gonzalez de Villaumbrosia
Maker
Hey @lvchao333, that would be awesome. I want to help you. Send me a DM. Thanks!
Amr
@villaumbrosia it's great you became interested in translations Carols! Kindly recheck my offer to translate your great books into Arabic. Thanks.
Vitalii Berdichevskyi

Great content! Again! I’ll be happy if you suggest content about Product Manager’s role in B2B projects where the client has a product management team (marketers), needs only developing the product using his/her vision and don’t like if someone else to his customers (b2b) because of sensitive information. Even in this situation I tried to use any possibility to talk to clients customers but want to hear how othe Product managers deal with this. Thanks in advance

Pros:

Short texts - for 1-3 min read. Useful Examples (what is good and bad) and how to Good illustrations

Cons:

More formats (mobi/ePub). Right now I’m reading on my smartphone when my wife is sleeping :)) and it’s a little bit hard.

Taylor Mills
Awesome!
Carlos Gonzalez de Villaumbrosia
Maker
Thanks @tiloot19 !!!
Roy Cobby

It was a joy to see this contributor-led work grow and grow. Congrats!

Pros:

I have been waiting for this book to come out, I really enjoyed the ProductCon conference many of the speakers took part in.

Cons:

More languages next time! (French?)

Stéphane Dussart
🚨I just received an email asking me to upvote their Product Hunt in exchange for a free book!? Just a reminder @villaumbrosia, here are the rules of Product Hunt: https://help.producthunt.com/pos...
Carlos Gonzalez de Villaumbrosia
Maker
@stephane_dussart1 Hey Stéphane, Thanks for the message, but we are just really saying that if you like it, upvote it! Of course, we're not going to ask people to rate something they haven't even read. We hope that you enjoy the book!
Dan Zirkelbach
@villaumbrosia @stephane_dussart1 Hey Stéphane! I find it a little suspicious that you have 0 followers and are following 0 people, while at the same time, your only upvote is on a product that also launched today... which is also where you work... I also received the email and it said nothing about upvoting in return for a free book. Please keep your comments truthful and respectful so people who can benefit from this book aren't turned off :)
Akhil Jaya Sathyan
How do I get it? Both the forms on the page trigger an email for The Product Book, not Product Mindset.
Carlos Gonzalez de Villaumbrosia
Maker
Daniel Ruiz
I have the same issue. Multiple times, even using the link @villaumbrosia just provided here. I have trie dthe form at https://www.productschool.com/pr..., and that triggers an email titled "Your FREE copy of The Product Book," which contains a link that says "Click here to download The Product Book," which in turn indeed downloads a PDF of The Product Book instead of the Product Mindset.
Carlos Gonzalez de Villaumbrosia
Maker
Hola @daniel_ruiz ¡Qué raro! ¿Puedes intentarlo una vez más? Si no te funciona, escríbeme por privado y lo solucionamos. ¡Un abrazo!
Sameer Raj
@villaumbrosia I've submitted that form twice over 2 days. There hasn't been an email. It's not ending up in SPAM either.
Daniel Ruiz
This has something to do with cookies or browser chache (or some other data retention vehicle). I successfully got the correct download email by going to the same link as above using incognito mode on my browser.
Anastasia Samylovskaya
Wow! Great job Product School!
Carlos Gonzalez de Villaumbrosia
Maker
Ulises Arvizu Gonzalez

i love this book , than you

Pros:

spanihs edition!!! thank you

Cons:

someon prefer epub version for your kindle and mobile

Alberto Rodriguez
This is great! Thanks
Gil Su Kim
Hi all, For some reason, I keep dl'ing Product Book instead of this Product Mindset when using the website link (https://www.productschool.com/pr...). Anyone could send me its PDF dl URL? Thanks in advance! :)
Carlos Gonzalez de Villaumbrosia
Maker
@gilsu_kim Wow, this is weird. Could you please try again? maybe with a different email. If it doesn't work, could you please send me a DM? Thanks!