Konstantin Kazarichuk

Market research isn't just nice-to-have — it's your product's survival guide 🎯

Before designing a single screen, we dove deep into competitor analysis. Here's why this matters:

Steve Jobs once said: "A lot of times, people don't know what they want until you show it to them." But showing them the RIGHT thing requires understanding what's already out there.

Why market research saves startups:

  • Airbnb studied Craigslist's pain points before building their platform

  • Spotify analyzed music piracy patterns to create their streaming model

  • Slack researched internal communication tools before revolutionizing team chat

What we learned from analyzing 25+ apps:

  1. Users abandon apps with complex onboarding (> 3 steps = 70% drop-off)

  2. Personalization beats generic experiences every time

  3. Visual feedback loops keep users engaged longer

  4. Progressive disclosure prevents overwhelm

The result? Our onboarding flow combines proven UX patterns with golf-specific innovations.

Takeaway for founders: Don't build in a vacuum. Your competitors' reviews are goldmines of user feedback. Their 1-star reviews = your feature opportunities.

What's the most valuable insight you've gained from competitor research? 👇

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