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Positional
p/positionalAn all-in-one SEO toolset
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Michael Seibel

Positional - An all-in-one SEO toolset

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Start, grow, and scale your inbound marketing and SEO strategy with a toolset optimized for results — not vanity metrics. Positional connects the workflow from end to end, from keyword research to content optimization and analytics.

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Nate Matherson
Maker
📌
Hello Everyone 👋 I’m Nate and with my cofounder @matthew_c_lenhard, we are thrilled to launch Positional on Product Hunt! About ten years ago, we fell in love with inbound marketing, particularly content marketing and SEO. Since then, we’ve built and scaled content channels in some of the world’s most competitive industries (e.g., consumer finance, and developer tools). We’ve wanted to start Positional since at least 2019. As content marketers and SEOs, we found ourselves constantly jumping between 6-7 separate tools throughout the day. We had one toolset for keyword research, another for content optimization, yet another for internal linking, and then an entirely different set of tools for measuring the success of our channel and analytics. With Positional, our goal is to bring the entire workflow together. Positional takes you from start to finish, from ideation to optimization and analytics. We’re early in our journey, so we're really happy to show this to you all. Thank you for reading about it! Please let us know your thoughts and questions in the comments.
Sachin Jain
@matthew_c_lenhard @containiq We have been Positional customer since very early days. Easily beats Semrush and ahrefs today.
Kin Leon Zinzombe
@matthew_c_lenhard @containiq congrats on the launch Nate. I've been looking for such an app for a long time now, I believe it'll go a long way in improving the SEO optimization process for so many of us. Thanks again
Samuel Darwin
Launching soon!
@matthew_c_lenhard @containiq Interesting product! The end-to-end workflow could be a real time-saver. I'm curious about your analytics - does Positional integrate with Google Search Console and Analytics, or does it rely on its own data sources for tracking performance?
Rajiv Ayyangar
🔌 Plugged in
Nate neglected to mention that we use Positional at Product Hunt! 🙌 Congrats on the launch!
Nate Matherson
Maker
This is true, @rajiv_ayyangar! Hahah. It has been great working with you and the entire PH team!
Rohan Chaubey
Nate, do you have any guides or tutorials that I can read for using the product and deeply understanding and keeping up with the latest in SEO overall?
Ash Read
I've been a beta user of Positional from almost day one. I'm constantly impressed by the speed this team ships and how quickly they've been able to assemble an all-in-one SEO tool. It's become my go-to tool for keyword research, tracking growth, and content optimization.
Nate Matherson
Maker
It has been great working with you, @ashread_! Your feedback and suggestions have been so helpful for us.
Kyrylo Silin
How do you think Positional's approach to content optimization stands out compared to other SEO tools? Are there any particular integrations you’re working on next?
Nate Matherson
Maker
Thanks for taking a look, @kyrylosilin! Good question! (there are lots of content optimization tools) Our content optimization tool, Optimize, is designed to exist alongside your other core SEO tools (eg, keyword research), which helps streamline the workflow (instead of having to jump between a keyword research tool and a separate content optimization tool). There are some unique features, though. For example, our Unanswered Questions feature is one of my favorites. It surfaces questions that the top SERPs are answering and scores your content against those questions to show you which ones you might also want to address within your content.
Jonathan Monroe
Will there be integrations with other content management systems or marketing tools in the future?
Nate Matherson
Maker
Absoltely, @jonathan_monroe! I know that @matthew_c_lenhard is working on integrations to Webflow and WordPress now actually.
Zackary Mooney
I’m sold! If Positional can help me move from SEO oblivion to ranking #1, I’m all in.
Ryan Bednar
Congrats! Positional is a great product and Nate and Matthew are experts in the space.
Robin Guldener
Huge fans of positional at https://www.nango.dev ! We have been using their product almost from day one. Their SEO tools and advice are essential for our content marketing! @containiq has been tremendously helpful for us with advice on SEO, and Positional has made it a breeze to implement. One of the fastest moving products I have used in the last 12 months, excited to see what they are cooking up next!
Nate Matherson
Maker
We are always cooking, @rguldener! Its been great working with you.
Renga
This tool is keeping my agency business alive despite Google and everything going belly up in 2024. To add to it, @containiq and @matthew_c_lenhard are awesome people to work with - they are keen to hear feedback and iterate quickly on Positional product improvements!
Nate Matherson
Maker
@matthew_c_lenhard and I love your feedback and suggestions, @ringaringarenga! You've been a great user to us!
Jason G
great product and congrats on the launch! its my go-to to upgrade the consistency and general quality of our writing team.
Shrey Gupta
Our team at Requestly loves Positional!!
Ali Jan
Congrats on the launch of Positional! 🚀 Love the focus on real results over vanity metrics. An all-in-one toolset for keyword research, content optimization, and analytics is just what marketers need to scale effectively!
Parker
Love positional, it's helped us at every step of blog writing and SEO research. We use 4-5 of the dozen or so tools and I can't recommend it enough for the price.
Nate Matherson
Maker
heck yea, @parker_place! Love what you guys are building too.
Shaan Rupani
10/10! Have been using it for a few months -- makes optimizing and tracking large blogs super easy!
Tanmay Parekh
All the best for the launch @containiq & @matthew_c_lenhard
Chrisi
The pricing seems a bit high! All the best.
Shushant Lakhyani
This would surely help bloggers and businesses
Pradhumn Vijayvargiya
This is interesting! Will give it a try
Nate Matherson
Maker
heck yea @prad_vv, let us know what you think!
Christian Onochie
Loving the tool so far! Any chance of expanding the AutoDetect feature to include more specific content suggestions based on user behavior?
Nate Matherson
Maker
Our Content Analytics and Buyer Journeys toolsets are focused on user-behavior, @christian_onochie! For example, with Content Analytics you can track dropoff rates by paragraph and score your webpages based on user engagement. Would love for you to give those tools a try!