Start, grow, and scale your inbound marketing and SEO strategy with a toolset optimized for results — not vanity metrics. Positional connects the workflow from end to end, from keyword research to content optimization and analytics.
Hello Everyone 👋 I’m Nate and with my cofounder @matthew_c_lenhard, we are thrilled to launch Positional on Product Hunt!
About ten years ago, we fell in love with inbound marketing, particularly content marketing and SEO. Since then, we’ve built and scaled content channels in some of the world’s most competitive industries (e.g., consumer finance, and developer tools).
We’ve wanted to start Positional since at least 2019. As content marketers and SEOs, we found ourselves constantly jumping between 6-7 separate tools throughout the day. We had one toolset for keyword research, another for content optimization, yet another for internal linking, and then an entirely different set of tools for measuring the success of our channel and analytics.
With Positional, our goal is to bring the entire workflow together. Positional takes you from start to finish, from ideation to optimization and analytics.
We’re early in our journey, so we're really happy to show this to you all. Thank you for reading about it! Please let us know your thoughts and questions in the comments.
@matthew_c_lenhard@containiq congrats on the launch Nate. I've been looking for such an app for a long time now, I believe it'll go a long way in improving the SEO optimization process for so many of us. Thanks again
@matthew_c_lenhard@containiq Interesting product! The end-to-end workflow could be a real time-saver. I'm curious about your analytics - does Positional integrate with Google Search Console and Analytics, or does it rely on its own data sources for tracking performance?
Positional makes SEO approachable and actionable, even for non-SEO experts. The workflow from keyword research --> content optimization within Google Docs --> content analysis is smooth and delightful. Plus the team are experts in the space and super responsive to feedback. Thank you Positional team and congrats on the launch! 🥳
Thanks for stopping by, @rokasjk! Totally, our Optimize toolset competes directly against tools like SurferSEO and Frase.
There are some unique features (eg our Unanswered Questions feature). But the idea is that we wanted this core functionality/tool to exist alongside the other SEO tools we needed, and we didn't want to jump to a separate point solution to do a single task (eg Frase).
I would like to try Positional for sure. Looks like it has everything I need covered here. Thanks for this and good luck to the launch @containiq and @matthew_c_lenhard
Huge fans of positional at https://www.nango.dev !
We have been using their product almost from day one. Their SEO tools and advice are essential for our content marketing!
@containiq has been tremendously helpful for us with advice on SEO, and Positional has made it a breeze to implement. One of the fastest moving products I have used in the last 12 months, excited to see what they are cooking up next!
Congrats on the launch positional team! I've spent far more time than I'd like to admit working on SEO for the various companies I've worked at and personal projects I've worked on. we have been using positional at Craftwork to help grow our SEO presence locally and for more competitive terms in our in our industry. the amount of actionable feedback we get on our work is extremely useful and has been helping our team with growth efforts since we started using the product.
Obviously I'm a big fan. Nate and team are clear subject matter experts to boot, and I'm excited to see where the product goes. keep up the good work, good luck with the launch!
Love positional, it's helped us at every step of blog writing and SEO research. We use 4-5 of the dozen or so tools and I can't recommend it enough for the price.
Beta user & customer over here. Congrats on the great launch, and all of the progress from the beginning until now! Excited to see what you continue to build!
This tool is keeping my agency business alive despite Google and everything going belly up in 2024. To add to it, @containiq and @matthew_c_lenhard are awesome people to work with - they are keen to hear feedback and iterate quickly on Positional product improvements!
Positional