Pocket Explore — A human curated version of the web

More backstory on everything we're launching here: https://www.fastcompany.com/3064...

@nateweiner Been a Pocket user for years, lovely to see the changes you guys are making. Pretty good UX so far as well. Keep up the great work!

@nateweiner I LOVE LOVE LOVE Pocket. Thank you for being SO disciplined and committed to keeping the app so simple & so effective on what it is really meant to do. Your team has *always* optimized for what really matters for the mindset a user is in when he or she uses the product. Congrats on the launch of new features.

@nateweiner I use pocket on a daily basis, now don't know what I would do without it. Love this new concept of making a curated search corpus - this could be the future direction of search engines.

@nateweiner @benln Would it be possible for you to tell me how to find Pocket on Chrome (in mobile)? Have been struggling with this for quite some time now. I'm not able to find the Pocket icon anywhere on my mobile chrome window.

@andrewett I too am skeptical if this doesn't have an AI & deep machine learning chat bot then HOW does it work? 😱

@firasalmanna Excited that you like it! Biggest issues I see with content these days are: 1) Noise -- Way too much stuff and the experiences we have today require the user to do a lot of browsing, flipping, scanning, scrolling to try to find good stuff. 2) Silo'd personalization -- Most services only see a fraction of a user's activity across the web (or other apps) so they never really have a true view of what a user is interested in. 3) Fixed personalization -- Picking topics sucks because it's either too broad or too niche and for it to work well you have to constantly manage/prune it. Using social isn't great as content is inherently a very personal thing, and while your friends can help bring serendipity to your experience (ie content you wouldn't have seen otherwise), what your friends are interested in doesn't = what you are interested in. 4) Low quality data - Most are built on top of bad data, for example just pulling the most liked or tweeted content, which isn't a good signal or indicator of quality or worthiness (See: http://www.theverge.com/2014/2/1...). If you are aggregating bad, noisy content, you will get bad, noisy content on the other end. Find a way to be unique and tackle 1 or more of those problems. :)

@davegerhardt Deep insight alert! What were your old go-to's, Dave?

@jventi Thanks Jesse! Explore's target audience initially is actually less about our existing users and more about helping bring the content our community has curated to the masses. That said, completely agree with you regarding it being more personalized for those of us who are constantly saving to Pocket -- stay tuned :)

@mrcalexandre Thanks! We have a lot coming to help you solve that problem too. Stay tuned!

@nateweiner You're welcome, I am a happy user and I don't know what I would do without Pocket. Thank you so much for taking the time to answer me ! 😊 It means a lot 👏 I look forward to hear more 😃

@jpshells - Just on web to start (though mobile web works). Big updates to our iOS and Android apps are coming soon as well. We're always testing new stuff on our Betas which you should get on if you aren't already! iOS: http://getpocket.com/beta/ios Android: http://getpocket.com/beta/android

@camillebesse Certainly not the plan. But those examples highlight a big problem we see with content today: Everyone calls it news, completely ignoring the massive amount of incredible content that is buried by news. I'm super interested in Space, but trying to satisfy my curiosity in the Space subreddit, I generally don't find something, just a few pictures and news stories. It's really hard today in all of these experiences to get past the front-page/last few days. We're trying to create a channel where the really high quality stuff that deserves your time attention, even a few weeks or months later, can thrive.