Did they really secure the trademark for Magenta? I remember many years ago, they tried and got denied because Magenta was “too broad.” They might have some protection in combination with their logo or wordmark, but not flat out on just the color.

Brilliant. No one have the rights to own a certain color. Not even T-Mobile The extension idea is a brilliant idea that can actually show the world how absurd this situation is

Hey there Hunters! A few months ago I heard a pretty outrageous story at the company I work at (Lemonade!): Deutsche Telekom (aka, T-Mobile’s parent) was using bully tactics (read: lawyers from DT obtained a preliminary injunction) to remove the shade of pink we’ve used in our brand and product from day one (and all over our Instagram feed!) proclaiming their dominion over the color pink (they have a trademark on one shade they call magenta) extended to insurance. Sounds like something a Disney villain would do, so you can imagine how c-r-a-z-y it was to discover this is real life. Unbelievable. Turns out, they have a history of taking all kinds of companies (even a small Indiegogo startup!) to court- for years DT has tried to take a wide range of pinks away from businesses across multiple industries and countries. So, I decided to make sure the web stays T-Mobile/DT compliant and developed this handy Google Chrome extension so that you can protect yourself from what TechCrunch coined the “trademark trolls.” LMK what you think about the Deutsche Telekom Pink-Free Browser, and have fun surfing the colorful web without being bullied with legal action for using the color pink. In the meantime, help us #FreeThePink. ✌️ Itamar

Can we give corporations less power? I find the fact that a company can own the rights to a color, highly disturbing.

I love this initiative, one that takes (abusive) powers out of the hands of a few brand trolls to put them in the hands of Internet users and consumers. I wonder, had you considered doing it the other way around, i.e. creating an extension that removes magenta from all DT/T Mobile pages and properties, and applies it on many others?

Can you please also make this extension remove any 'Deutsche' or 'Telekom' word appearance when they aren't combined? They probably own those single words as well.

Amazing work, Itamar! The discussion couldn't be more relevant these days. What are the boundaries of TM? How much complexity an artwork has to have in order to claim that kind of protection. The color alone itself, in my opinion, shouldn't be restricted at all.

I wonder if there is any action vs Susan B Komen Foundation? Given that Pink is the signature for breast cancer awareness.

Haha this is so good! Love it when people actually take their time to play the game!

I was certain they trademarked Magenta after my pink balls. They can take me to court but they can't take my sack.

In case you are wondering, this is great marketing. I'm totally giving Lemonade a look.

Haha I love this!! Amazing way to make an important point. Good job Itamar and Lemonade!

Well played! #FreeThePink

Does it remove corporate harassment too?

PHEW! Finally you can browse the web and be pink-compliant!!

The web is just a sad place now. 😭 #FreeThePink

Unbelievable! Thanks Lemonade for trying to make the world a little better!

Creative and well-executed! Congrats!

Genius!

Hell yes.