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p/perfekto Reduce food waste by getting ugly produce home-delivered

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Perfekto - Reduce food waste by getting ugly produce home-delivered

Kat Manalac

YC Female Founders Holiday Gift Guide 2017

•

3yr ago

Perfekto offers a subscription box of ugly produce delivered right to your home, to help reduce food waste in Latin America - starting with Mexico City. The farm-to-table approach means products are fresher than in the supermarket and less CO2 is emitted. 💚

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Jan Heinvirta

Perfekto

Maker

Hey there hunters 🕵️‍♂️ I'm Jan and co-founded Perfekto together with @anahi_sosa with the goal to reduce food waste in Latin America. ✊ 🥱 TL;DR Perfekto offers a subscription box of imperfect produce, delivered right to your doorstep, so you can help reduce food waste while getting fresh products conveniently. You save time and money while having a positive impact. Producers increase sales, reduce 'waste' management, and get a new sales channel. 🤯 THE PROBLEM Today, 1/3 of all produced food is wasted. Food waste is responsible for 8-10% of global greenhouse gas emissions. Meanwhile, food demand is expected to increase anywhere between 59% to 98% from 2005 to 2050. Reducing food waste is crucial to decrease the burden on our planet. Unlike the U.S. or Europe, where most food waste happens at the consumption level, in Latin America, 72% of food waste occurs prior to it. Why? - Strict industry standards around aesthetics (too ugly, too small, too big, bruised, etc.) - Inefficient supply chains (supply and demand mismatch, several intermediaries, no cold chains etc.) In Latin America: - 54% of fruits and veggies end up being wasted - Producers do not offer their imperfect products as they assume there is no market for it - Consumers do not know these imperfect products exist and that they are being wasted 🍌 THE PERFEKT SOLUTION At Perfekto we offer a subscription box of fruits and veggies that otherwise end up wasted due to imperfections or oversupply - delivered right to your doorstep. We create a market for ‘overlooked products’ to reduce food waste. We source seasonal and local products only, directly from producers and thereby shorten the supply chain significantly while maintaining a controlled temperature. Thanks to the subscription model, we can match supply and demand to avoid over-buying stock that ends up wasted. How does it work? 1. Sign up and choose your box size, frequency and your preferences. Don’t like Papaya? We won’t include it. 2. According to your preferences, we will build your surprise box. Don’t like surprises? We’ve got you covered. Two days prior to delivery you can choose which seasonal products you want in your box. 3. We source our products directly from producers, build your box and deliver it to your doorstep. Thereby your products are always fresh. Enjoy! 🕵️‍♀️ Benefits for you: - Sustainable purchase - Save time (delivered to your home, no lengthy order process from a complex catalog) - Save money (cheaper than other grocery delivery services) 👨‍🌾 Benefits for producers: - New sales channel - Turn waste into profit - No waste management 🙋 WHY WE ARE BUILDING THIS Anahí worked at Unilever and Uber / Cornershop before and her father is a citrus producer in Mexico. Across her life, she experienced first-hand how food is being wasted for frankly stupid reasons. In my case, I grew up in a Swiss farming village (with more 🐮s than people) and worked as a waiter during my studies, witnessing the hard work needed to produce food and the amount we waste. Learning that in Latin America 72% of food is wasted prior to the consumption stage, we knew where to set our focus. Looking forward to growing the Perfekto community and continue to rescue imperfect food together. 💚