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Paved Smart Campaigns for Newsletters — The smart way to scale your newsletter sponsorships.
We help you run newsletter sponsorships at scale. Paved Smart Campaigns expertly matches your target audience with data-driven newsletter recommendations aligned to your ideal customer, budget, and timing. Book multiple campaigns and reach new customers!
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Really impatient to discover how it delivers! It could be really time saving for us!
I’m excited to launch Paved Smart Campaigns.
We've found many brands are diving head-first into newsletter sponsorships… but they struggle to do it at scale. Enter, Paved Smart Campaigns. Our proprietary AI engine—combined with 10 years of newsletter advertising data—instantly matches your ideal audience with high-performing publishers that align with your criteria.
We now provide deep insights into relevant newsletters including past campaign performance data—as well as audience attributes like job titles, income, interests, and industries—so brands can make campaign decisions with confidence.
What’s more, the entire sponsorship booking process with publishers is handled for you. From sending campaign requests, to locking in dates and handling insertion orders, we’ve got it covered.
Get a leg up on your competition and set your email newsletter campaigns in motion:
🚀 Sponsorships at scale: Request and book multiple campaigns at once that match your target audience, budget, and timing. Save interesting newsletters into a Media Plan to action on.
🤓 Smart recommendations: We instantly match you to the most relevant and performant publishers for your audience via our exclusive Newsletter Affinity Match algorithm, coupled with a treasure trove of historical advertising data.
🔎 Premium audience insights: Get valuable information about a newsletter’s subscribers in our Audience Insights feature, including detailed demographic and firmographic data. We dynamically remove bots from historical performance metrics, so you can be sure that the stats you see are verified and accurate.
We’re excited to launch Paved Smart Campaigns today to give marketers the power to launch sponsorships at scale. We’d love to hear your questions and feedback!
@johnmcl I'll give this a try. I already have ~5000 subscribers. Might be a good idea to think about sponsorships. Best of luck!
@johnmcl @denic Hi Marko - I'm in business development at Paved. Great to hear you already have 5k subs! If you'd like to check out ways to monetize your newsletter with Paved you can visit www.paved.com/publishers. Or feel free to reach out to us directly!
Congrats on launch! We have been running campaigns with you guys for the last few weeks
@basharath Thank you for the kind words! We're super excited about how this can help both marketers and publishers.
I am thrilled to launch Paved Smart Campaigns for Newsletters and happy to be part of a product that makes it easier for marketers to find, book and run newsletter sponsorships - the smarter way.
We're happy to answer any questions that you may have here on Product Hunt
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