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p/pavedAll-in-one Platform for Newsletter Sponsorships
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John McLaughlin

Paved Ad Network - Put your newsletter advertising on autopilot

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Newsletters are hotter than ever, but negotiating ads & sponsorships is stuck in the past. We’ve reimagined the sponsorship process— set up an ad unit in your newsletter once, & we’ll populate it with relevant, high-quality advertisements with every send.

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John McLaughlin
Maker
I’m excited to launch the Paved Ad Network and Native Ad Editor today on ProductHunt! I’m John, founder and CEO of Paved, a leading email newsletter marketing platform. . Paved connects publishers of all sizes with leading advertisers in a wide variety of industries, so they can successfully monetize and scale their newsletter efforts. My personal fascination with the newsletter space started a few years back. I was captivated by the sheer number of new and interesting newsletters being launched, but even more so by the fact that the tools and tech to support newsletter creators have struggled to keep pace. The biggest hurdle for many publishers is the ability to generate revenue from their newsletters without moving mountains. Many publishers spend as much time managing advertisers and sponsorships as they do on newsletter creation—but not by choice. While display and social advertising have been streamlined through platforms and ad networks, the process for generating and launching newsletter advertising has remained manual and time-intensive. With Paved, we set out to change that. The Paved Ad Network lets publishers put their newsletter revenue on autopilot: 🎉 Simple install + dynamic insertion: Place the ad unit in your newsletter template and sponsorships will auto-fill with every send. 🎩 Responsive, native design: Customize your ad unit with the Native Ad Editor to match the format, sizing, colors, and font of your newsletter. 🌎 World-class advertisers: Paved works with advertisers that run quality sponsorships—Uber, eBay, and Square to name a few. 🎯 Targeted and relevant ads: Sponsorships are aligned with your newsletter’s subject matter and your audience’s interests. 🖐 Auto bidding: Advertisers compete for your ad space. That means more revenue, more relevant ads, and more ad spaces filled. 💰 Automated payouts: Make money with every send. Paved handles all invoicing, IOs, contracts, and payments. And advertisers, we’re solving a real issue for you too. Learn more about how Paved enables you to reach potential customers directly in their inbox, easily and effectively. Let me know your thoughts and questions about Paved. Let’s build the future of newsletter sponsorships, together.
Porush Puri
@johnmcl Absolute Genius Idea. Loved the thought behind it, so good. Looking forward to using it. Congratulations on the launch!!
Oooh this looks like a fascinating product! How do the Newsletter owners manage those that advertise via platform?
Andrew Kamphey
Maker
@maxwellcdavis The Ad network is a line of HTML code that newsletter owners put in their email template. The same code can be sent every time a newsletter is sent.
@kampheyapproved So there isn't an option to curate the advertisers then
Andrew Kamphey
Maker
@maxwellcdavis Yes there is a way. So on Paved we have two distinct ways for Publishers to engage with Advertisers. On the Marketplace you can create your profile and engage with Advertisers. On the Ad Network side you don't have to engage with advertisers. One thing about the Ad Network you can do now, is curate the ad categories. Also you can disallow any specific advertiser you want. So there are those controls for the Ad Network on behalf of the newsletter publisher.
Andrew Kamphey
Maker
The last two months I've been part of the Paved Team and working on advocating for Publishers in this Ad Network. It's been a joy to see many of the issues that I've collected over the years w/ newsletter ads be addressed in this single platform. While trying to do sponsorships in my old newsletter Influence Weekly, I was inundated with back and forth emails. The marketplace helps cull down a lot of that back and forth. Also the initial outreach phase is completely eliminated with Paved. But nothing compares to this Ad Network. An absolute marvel with features that put Publishers in the driver seat. Allows more control than I've ever seen before. It makes me want to start up 5 daily newsletters now. It makes me want to fire up mailchimp again and churn out landing pages. Giving writers, creators, publishers, the power to literally focus on their content instead of dealing with ads, has been worth the work. I am excited to meet more publishers and get more creators onboarded. Happy to answer any questions you have here Product Hunt!
Phil McParlane
Congrats all, looking forward to using this!
Andrew Kamphey
Maker
@philostar Glad you to help you out, Phil!
Janet Giesen
Maker
@philostar Thank you for all the support, Phil!
Žiga Fajfar
Congrats for the launch, amazing product!
Eva Estetika
Maker
@ziga_fajfar Thank you for the support, Žiga 😊
Andrew Kamphey
Maker
@ziga_fajfar Thanks for the support, love the work you do in webflow.
Ryan Gilbert
Excited to see this launch! As a newsletter publisher myself with sponsors this space is very interesting to me. Which side has been tougher to grow for this initial release - the publishers or the advertisers?
John McLaughlin
Maker
@ryangilbert Great question! For this particular release we promoted it with advertisers first to ensure there would be bids on the platform for publishers. So newsletter publishers that come onto the platform now can get access to that demand.
Andrew Kamphey
Maker
@ryangilbert we're excited too!
Ana Bibikova
This is awesome! thank you for building it — I'm pretty sure hundreds of thousands of newsletter creators are waiting for it. Instant upvote
Andrew Kamphey
Maker
@anab we hope so too. OMG that would be awesome Ana! What a world would that be!
Jessica L Williams
Congratulations on the launch Paved team. I think I've been a member of Paved for a couple of months and already had a few sponsors grab slots in my newsletter. They make the experience so easy for a newsletter creator. Excited to check out this new ad network!
Andrew Kamphey
Maker
@techbizgurl Thanks so much for the support. I hope we get you more sponsors. Our sponsors have had great success with you so far.
Shai
Such a lovely idea! Can't wait to see where this heads!
Andrew Kamphey
Maker
@shaikrish Thanks for the support Shai.
Paul Metcalfe
Sounds like a great product. Is there a minimum threshold on newsletter subscribers?
Andrew Kamphey
Maker
@paul_metcalfe There is no minimum subscribers to sign up for our platform Paul. Any will do.
Paul Metcalfe
@kampheyapproved Awesome. Sounds good 😄
Tibo
Perfect timing, tons of creators will jump on this
Andrew Kamphey
Maker
@thibaultll We sure hope so Tibo. It's a great time to be a creator!
Ernie Smith
I’ve been using the Paved Ad Network for a couple of years; I was able to integrate it into my custom template setup easily, and even before they got the recent ad-designer tool, it was awesome to have a template that matched my custom design. The team is really doing something great. (And now they have @kampheyapproved on board, who is also pretty great as well.)
Andrew Kamphey
Maker
@shortformernie Thanks for the kind words! I'm glad we could 'democratize' the ad editing experience for all publishers. How many more can setup their publications.
Lee Launches
Looks amazing! Congrats on the Launch! I signed up! Will Paved Ad work with a newsletter made in https://www.getrevue.co/ ?
John McLaughlin
Maker
@leelaunches Not at the moment but we’re continuously adding support for new features and platforms. However, you can always join our marketplace: https://www.paved.com/newsletter...
Lee Launches
@johnmcl Great thanks will check it out!
Kevin Alexander
Is this something that will work with Substack?
Andrew Kamphey
Maker
@kevin_alexander1 sorry Kevin, the Paved Ad Network doesn't work with Substack newsletters at this time, but the Paved Marketplace does! To join the Marketplace, please visit: https://www.paved.com/publishers
Kevin Alexander
@kampheyapproved Ok, thanks!
Ben Cohen
@kampheyapproved Hi Andrew, do you have plans for Substack? We'd certainly be interested in running programatic ads. Would save us a ton of time.
Jeff Shenk
This looks very cool! Congrats on the launch. If I'm not mistaken, this seems similar to InboxAds, which I've been using for a while now. How is this different/better?
John McLaughlin
Maker
@jashenk Thank you, Jeff! Paved offers both the Ad Network, and a Marketplace to secure 1:1 sponsorships from advertisers. There is a review and approval process before an advertiser can join Paved, so you can rest assured that these are premium brands that will resonate with your audience. In addition, with this new release we have the Native Ad Editor, which allows you to directly edit your ad templates to match the style of your newsletter and boost performance.
Andrew Kamphey
Maker
@jashenk Thanks for the support Jeff!
Andrew Kamphey
Maker
@karimsaif Thanks for the support Karim.
Keenen Charles
Great product! This will make monetising a lot easier for newsletter creators.
Janet Giesen
Maker
@keenencharles Thank you for the kind words, Keenan!
Andrew Kamphey
Maker
@keenencharles agreed, so much simpler! Thanks for the support Keenen
Andrei Petrik
This should make things much easier. I'll check it out.
Andrew Kamphey
Maker
@andrei_petrik2 Thanks for checking it out Andrei!
Ilya Novohatskyi
Am I too old that prefer to manually handle sponsorship? By reviewing and learning about my sponsor more.
Janet Giesen
Maker
@sweatc Not at all! We have different options depending on how you would like to run newsletter sponsorships. The Paved Marketplace lets you run 1:1 sponsorships with advertisers so you can get to know them, and the Ad Network lets you run in a more automated way by selecting your ad categories or other filters.
Andrew Kamphey
Maker
@sweatc You're not old Ilya! 🤣
nickson durai
@johnmcl great product! Congrats for the launch 🔥⚡
Andrew Kamphey
Maker
@johnmcl @nickson_durai Thanks for the support.