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Outfunnel — Marketing automation that drives revenue
Outfunnel is a marketing automation tool that helps you drive revenue. Make your sales and marketing work together through automated email campaigns, web tracking insights and ridiculously deep CRM integrations.
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Alex Bass
Echoing what most everyone is saying here. Have been a person user and reseller of Outfunnel for just about a year now.
The ?makers are incredibly receptive and run with feedback. Sometimes adding a feature request within a week of asking. The team is great.
So happy to build a partnership with them and continue with the product. The reporting it allows for within the CRM is unmatched.
Have tried a myriad of other products (more focused toward salespeople), but they try to build their own internal CRM, have tons of duplicate data issues/out-of-sync contacts, and require tons of authentication to get things working properly. Outfunnel allows for a quick set-up and immediately starts pushing over the important data you want (opens/replies/website visits/Lead Score/etc. to the CRM).
Have found a long-term partner with Outfunnel. Keep up the awesome work my friends :)
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@alexhbass seriously love working with you Alex and thank you for referring us clients! Here's to a long term partnership 🍾
@alexhbass Thank you Alex! This comment alone means that building deep CRM integrations is worth it :)
Hubspot has been pushing the sales + marketing angle for a while. How does Outfunnel compare to Hubspot Marketing?
@sotak Great question. Outfunnel is somewhat a lite version of Hubspot but without the bloat and oversized cost. In other words if you are a SMB that is looking for a no-hassle marketing tool that works together with your CRM but don't want the overhead then Outfunnel would be the ideal candidate.
And while sales+marketing angle will be key we are looking to push the envelope further by starting the next stage in the evolution with revenue marketing. Read more here ;) : https://outfunnel.com/revenue-ma...
Looks good! If the tool connects traffic sources to closed revenue, do you also have plans to show which landing pages or content pieces assist sales most?
@smalter Absolutely - this is the holy grail of bringing sales+marketing together and something we're looking to get to very soon :)
Great team behind a wonderful product! And as many have already stated here, an integration with Hubspot CRM would be amazing :)
@tigranhakobian we hear you Tigran and will let you know as soon as we have the Hubspot integration out :)
Despite being a very young company, Outfunnel seems to have already found its loud & loyal customer base. 🗣 The product is super slick from the inside: intuitive UI and powerful deep integrations. Very excited for what's to come!
@vlad_shvets Thank you Vlad! (Also thank you for helping to think through some of the product nuances)
Finally, some guys that listen to marketers and sales reps.
We need easy integrations, a clear understanding and a point system to manage our MQL.
Thanks, guys!
Why would anyone (sane) build yet another marketing automation tool?
There are dozens of really good marketing tools, but they are difficult to connect to your sales stack. There are also many monolithic tools that do “everything” but they’re increasingly hard to use, and come with a hefty price tag. As a result, SMBs struggle to get sales and marketing working together.
So we built Outfunnel, the marketing tool that drives revenue in at least three ways.
First, our secret sauce: ridiculously deep integrations with CRMs (Pipedrive and Copper, Hubspot CRM coming soon). Access all your CRM contacts, tags and custom fields. Sync email and web events back to the sales tool.
Second, our email automation features are designed to be used where sales and marketing need to work together. So you can:
* Get web and email engagement based lead scoring synced to your CRM
* Use contact owner from the CRM as sender of the email
* Track replies in addition to opens and clicks
* See revenue metrics in addition to usual campaign stats
Third, Outfunnel unifies web, email and CRM data to provide useful insights. For example, you can see which traffic sources convert best for your business.
Over to you, Producthunt community. Keen to hear your questions, feedback and suggestions!
Completely agree with everything Outfunnel believes in. Building practical tools for synergy between departments is not easy but a great mission to tackle. Thank you!
Looking forward to see breakdowns of conversions per page, I hope it's coming soon :)
@avery_schrader Thank you for the kind words, Avery! And conversions per (landing) page report is coming soom. We have the data, just need more time to figure out an elegant way to present the insights.
Respect + look up to Andrus a lot.
"Why would anyone (sane) build yet another marketing automation tool?" 🤣 (a question I asked myself as well. Especially when looking at Scott Brinker's MarTech landscape).
But Andrus knows this problem intimately (he spent 7 years at Pipedrive).
@smgrieser Indeed, being on that slide among 7600 other tools is quite intimidating. (And last year we didn't even make it to the slide). And we don't have all the answers yet, but this much I know that digging in the right place / pain point for long enough and with a great team is a good starting point. Onwards from here then.
And thank you for the kind words!
@peeplaja Good point. We're definitely be adding more data sources, but we've seen that for many small businesses / startups even having sales and web/email data in one place is a huge win.
I'm quite impressed with the amount of functionality the Outfunnel team has managed to ship in just a few short years. Excited to see what's yet to come 😉
It's worth signing up even just to be inspired by @andruspurde 's great copywriting skills that defined the personality of Pipedrive and now Outfunnel. Congrats on the launch on PH!
@sandersaar Thank you :) Haven't done enough copywriting lately but this encouraged me to get back into the game more.
I’ve been watching outfunnel since its early days when @andruspurde started the customer development process, great to see how the tool is developing!
@lucjankierczak Thank you for taking the time to be one of the 100+ people I interviewed before we even started product planning! Building a startup would be sooooo much harder if the community wouldn't be as supportive..
Looks great. Excited for the Hubspot integration. What are other integrations that you've on your upcoming roadmap to build?
@kote_gegeshidze We should have the first version of Hubspot CRM integration out end of July. Feel free to send me a note on markus@outfunnel.com and I can add you to the launch update list.
We're also looking to add Zendesk Sell this year, API support and a Zapier connection so lots of things coming up :)
I met @andruspurde a few years back when he was just starting to talk to people about this product. Absolutely the right person with the right experience to be building it, and such a great product he and the team have built over the last few years. Congratulations :)
@robinwarren Indeed, I had just kicked off customer development when we met! And thank you once again for recommending me "The Mom Test"! Who knows, had you not recommended it, perhaps there'd be nothing to launch here today :)
@tmdq Thank you Till! Designing a good product is easy(er) when you have good people to give you advice on product management ;)
Outfunnel is super promising. Having worked in Estonia for 8 years I can say @andruspurde is the real deal. A genuine no bs marketer and also hates spam. Here's to him & the team building a tool that'll help marketers with timing and messaging instead of filling our inboxes with irrelevancy.
@hyunlee Thank you, Hyun! Indeed, cutting back on unwanted irrelevant messages (ie. spam) is one of our not-so-secret missions.
Huge congrats Andrus and team, it's been incredible following the journey. I have loved watching the methodical approach to product development!
I'm excited to see where you and the team take Outfunnel!
@andrewmichaelsa Thank you Andrew! And we literally could not have gotten this far, if there were no people like you who are generous with feedback and ideas.
Found this through Pipedrive marketplace. Been a happy user ever since. Customer support is top notch!
Marketing and Sales should operate hand in hand but they rarely do! Outfunnel really creates the bridge and helps grow revenue smarter and faster!
Smooth onboarding and unified sales/marketing data is just the beginning!
Thanks!