Back in 2015, I started wondering what people were doing to actually solve and reverse climate change. It seemed straightforward to me: if the problem is that there are too many greenhouse gases in the atmosphere, then the solution is to pull those gases back out. At the time, I founded what I am pretty sure was the world's first networking group around carbon removal. What I found was that we actually already had all of the early-stage technologies and processes we need in order to remove a trillion tons of CO2 from the atmosphere. The problem is that they haven't scaled up, and are in dire need of incentives to innovate and bring costs down. Carbon removal tech right now is sort of like solar panels were in the 1980s. It is indeed the future, but it needs to scale up. Enter Nori. We're a platform that is unlike any other carbon market that precedes us. We're not just building a better market for corporations to offset their emissions. That's not thinking big enough. What we're making is an API for reversing climate change. Carbon emissions are like garbage that we produce, but we can't see it or smell it. Society basically ignores this garbage. But what if we had the ability to pay a garbage collector to pick up our carbon emissions and store them responsibly? Imagine placing an order on Amazon, and then in real-time Amazon pays for removing the emissions required to deliver that product to your door. Or you take an Uber/Lyft ride, and at the end of the ride a sponsor plays an ad in the app and they automatically remove the emissions from that ride. Carbon removal should be invisible and happen automatically in the background of everyday life. This launch is our MVP. We're making it possible for anyone to pay our farmer—Trey Hill of Harborview Farms in Maryland—for sequestering carbon in his soils. Our future roadmap is to build out a truly commoditized market for carbon removal where the price is completely driven by supply and demand. But we can only get there by starting with all of you. Help us start a carbon removal movement and let's start reversing climate change today!

Hello, is there any third-part oganization reviewing & certifying the actual carbon offsets (such as Gold Standard) ? This info might already be on your website but I couldn't find it. Thanks :).

I joined Nori 18 months ago because I wanted to bring my skills around building products to work on solutions to climate change. I'm excited that we've launched and ready for the next phase as we work to grow, succeed, and make our dent.

Wow someone actually doing something to remove the C02, better yet giving us the tools to do it ourselves. Shit like this saves the world, good on you guys! Im sending this to my fav Senator in Hawaii Brian Schatz, he is a bad ass in the world of saving this world and I hope you bad assess will unite!

Reading through the Nori literature I'm left with a simple question...why hasn't this been done before? The Carbon capture market will be worth billions shortly and the Nori model is an exemplary first mover strategy. Using tech for Carbon capture obvious game changer, but things like "no till farming", all round perfect ecological practice used for years is an easy alternative, and one I'd never heard of until reading up on Nori! This is a massive deal, for all of us. Wish Nori a fast and wide scale up.

What first caught my eye when considering whether to work on Nori was that with carbon removal we can reverse climate change, and also help to create a future trillion dollar carbon removal industry.

This is much better than just reducing emissions. We have the technology and innovation to remove carbon dioxide. Great idea.

Congrats on launch! Excited to see you cruising forward. Keep it up!

NORI is an innovating company doing the hard yards to create a new pathway for voluntary carbon sequestration via regenerative farming systems. Adding more carbon to the soil is good for agriculture in many ways as well as providing agro-ecological services for society's interest in correcting the climate imbalances from our carbon habit. The NORI Carbon solution strengthens the technology shift from hard-steel tillage that accelerates both erosion and carbon release from the soil. The cropping system that replaces conventional tillage is based on the benefits from a healthy, well balanced no till cropping system. In the US there are approximately 300 million acres of harvested crop land of which 100 million have shifted to the no till system. When a farmer's no till is healthy (meaning full of life like worms and fungai) each acre can sequestrate from one to five or more metric tons of CO2e. At the current price of $16.50 a no till cropping system can generate upwards of $40 to $75 per acre per year. This is a VERY BIG deal for agriculture. NORI is smart, youthfully excited about this responsibility, and not waiting around. GO NORI GO!

Congrats on the launch! This is awesome!

Great idea, desperately needed by intelligent life on earth!

Woohoo! Nori is an amazing team. Go Nori, Go Nori!

Finally - a trustworthy way to pay for carbon removal!

Congrats, Nori team!

This is an intelligent contribution to face an important survival factor on our planet!