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Niice 3.0 — Netflix for your brand assets
Niice is where your brand lives. Bring all your guidelines, libraries and projects together in a collaborative hub that evolves with your brand.
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Chris Messina
Top Hunter
Not sure I understand comparing with Netflix... what is the "Netflix and Chill" experience that Niice offers?
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It’s 2020, but instead of flying cars we have a global pandemic and Trevor from marketing asking if you could re-send him that logo you sent him last week.
We don’t know anything about vaccines, so we figured we’d solve the logo thing instead.
To be fair, when your brand assets are spread across the four corners of the web, it’s hard to keep track. Guidelines are in Keynote or Slides (except for the PDFs in Dropbox). Photos are in Drive, icons are in Figma, and the logos are in a WeTransfer link that’s about to expire. As for project files... your best bet is to brew some strong coffee, open your inbox, and start scrolling.
Finding the right logo or photo, staying up to date with changes, or being inspired by your team’s work should be as easy as finding a great show on Netflix. So over lockdown we’ve been working with creatives at Disney, Uber and Nordstrom to develop a new approach to brand asset management.
With Niice 3.0 you can build a home for your brand, bringing all your guidelines, libraries and projects together in one place. So instead of sending Trevor 16 links, 7 PDFs, 3 Figma invites and a partridge in a pear tree... you can send him a single link, where your brand lives.
Does that sound like something your team needs?
@armstrong Hi Chris, since this is early access, is this something the community here can access right now?
@leandro8209 Hi Leandro! We’re starting to send out invites to folks on the early access list today :)
@leandro8209 pre-launch is probably a better label, thanks for updating that!
Congrats on the launch Chris. Really interested to see how Niice has evolved over the past few years. Are you mainly targetting this at bigger companies with dedicated brand teams or is it useful for smaller teams too?
@shylands definitely gets more valuable the more people you need to coordinate, but we’ve got lots of teams of 2-3 who are working with agencies, freelancers, partners etc
Looks like a neat, engaging idea! And yes, we've all been there with sending logos over email from time to time
This looks real nice (pardon the pun). I'd love access.
What's your support for custom (or even subdomains) like? We're currently using frontify to house our brand assets, but the pricing to get a custom domain is a big jump for us.
@itsdavidhughes we support both, e.g. you can have yourbrand.niice.co or creative.yourbrand.com
Hey chris, can it work to be something like a press kit for brand assets etc; so that I can set it up with a custom domain to add it to my website.
Something like how stripe has on there website :
https://stripe.com/en-in/newsroo...
It sounds interesting, but I am engaged in the development of games and software, my projects are on most sites. how this service can be useful to me?
@kirill_live we’ve actually been working with a lot of game studios (including Activision, PlayStation, Playground Games, etc). If you’re collaborating with others and sharing a lot of images, videos, animations, 3D models etc back and forth, Niice is a more visual way to do that :)
@kirill_live yep! It’s all private by default, but you can share publicly if you wish :)
It's wonderful to see Niice evolve. It looks so good, so well thought out. Congrats on the launch Chris, Emma, Paul and William 🎉
In 2016, I started using Niice to put together simple moodboards for my branding and website design clients. Niice 2.0 brought incredible features that I never knew I needed to boost my productivity: real-time collaboration with clients, prebuilt moodboard layouts, automated navigation menu for multiple on-page sections, etc. I can't wait to discover 3.0, I'm confident it'll be a game-changer!
Congrats on the launch Chris! Such a unique idea. Working with lots of graphics files myself, it's interesting to imagine putting them all into one real place :)
@armstrong I'm a freelancer - dealing mostly with photography, copywriting and content marketing. Do you find Niice valuable also for individuals or the use case is mostly small teams? 🤗
This is a great solution. As a marketer, I can see this being a huge improvement over Google drive :). Well done!
One of the most interesting products I've come across this month. Really want to try this out for our brand assets management. The pricing is a bit steep for us but regardless, I think it's an amazing product and will be waiting for the release.
@fahimalwasi thanks Fahim! Would love to show you what we’ve been working on and get your thoughts :)
It’s been amazing seeing this evolve from the initial chats to actual product. Excited to see it evolve even more as customers start to use it!
Sorry if I didn't got your product, but how's this different from using Google drive, or Dropbox, etc.
Good luck, lots of tools out there that do this, looking forward to see how you crack it