Chris Messina

The New Netflix TV Experience - New search powered by OpenAI and return of TikTok-style feed

Netflix’s new TV experience — a simpler, easier, and more intuitive design — to help our members easily find something great to watch.

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Chris Messina
Top Hunter
Hunter

This is Netflix entering the area of generative, conversational AI – and responding to TikTok-style personalization with its own vertical scrolling discovery feed. This is its first major redesign since 2013!

Charles Maddock
@chrismessina cool! Thanks for hunting :)
Marcelo Kunze
Launching soon!

Interested to try it out! I imagine the product meeting like "Hey what can we do that is very 2025? Maybe add AI and Tik-Tok style into the app", it's kind of funny.

Kyrylo Silin

I thought Netflix was already as simple as it gets. I hope it stays that way!