
Why 90% of great ideas never make their first dollar
Hey Product Hunt Community! 👋🏼
After talking to thousands of creators and first-time founders, I discovered something that keeps killing great products before they even launch:
Most ideas die in the gap between "This could work" and "Here's version 1."
I call it the Idea to Action Gap and it's where dreams go to die.
The same 6 questions kill momentum every time:
Should I build a landing page first?
What tool do I use?
Do I need a logo? A brand name?
What should I price it at?
What if no one signs up?
Is it even good enough to launch?
Sound familiar? I've been there too.
The Real Solution:
I sat on the idea for Nas Daily for months. Nothing happened… until I gave myself one brutal constraint:
Make 1-minute videos. Every day. No excuses.
That decision changed everything. I stopped overthinking and just built and shipped. Those 1,000 daily videos became 70 million followers, 20 billion views and a global media company.
Since then, I've watched the same pattern with others. When you kill the options and just start, momentum builds itself.
Let's talk:
👉 If you've shipped something: What's the ONE thing that finally got you to hit publish?
👉 If you're stuck: What's your biggest blocker right now?
👉 If you're just thinking about it: What's your biggest fear about launching?
Drop your answer below. This is something I think about a lot.
Replies
Nas.io
@nyassin14 That “Idea to Action Gap” is painfully real for many of the people we meet each day.
In meetings, I find people delaying their launch because they are still perfecting it—only to realize that success only comes from publishing and iterating, not overthinking.
That is why I always try to push for consistent action over a perfect launch.
Most ideas never earn their first dollar because they stall at execution or market validation. Turning an idea into revenue takes focus, persistence, and real customer traction.