Subscribe
Sign in
Mutiny 3.0 — Turn your website into your #1 revenue channel
Mutiny is a no-code AI platform that gives B2B marketers everything they need to personalize their website and convert the 99% of traffic that bounces — from identifying visitors to AI-powered recommendations and content writing.
75
Replies
Best
@adityavsc Thank you. We initially built Mutiny for companies with high volume self-serve funnels based on our own experience at Gusto, but we have gotten just as much interest from companies with an enterprise motion. PLG companies want to drive conversion at every step and the enterprise/ABM companies want to create better experiences for large, important accounts and executives.
Regarding pricing, we don't have a publicly available price since it depends on your website volume, data sources and use case (PLG vs ABM). If you're interested, you can sign up on the website, answer the usage questions in the signup flow and let our team get back to you with complete details.
Generally speaking, Mutiny is designed for companies with over 20,000 monthly website visitors and at least 1-2 people in marketing. That tends to coincide with companies that have either 30+ employees or have already raised a Series A. We are working on a free trial or completely free version for seed stage startups and hope to announce that next year.
Hi, I'm Jaleh, CEO and Co-Founder of Mutiny. I founded Mutiny in 2018 to empower marketers to convert website visitors into revenue without engineers.
As a part of our launch today, we’re very excited to announce that Mutiny’s AI will automatically write high-performing, personalized website copy.
🙄 Problem → Today companies spend over $1T to bring customers to the door through Adwords, Facebook, LinkedIn, SEO and other channels, but $19 of every $20 they spend does not convert to revenue. Companies have no choice other than to dedicate large engineering and data science teams to manually build more relevant, higher converting experiences for different customer segments.
💥 Solution → Mutiny’s no-code AI platform gives marketers everything they need to convert visitors into revenue without technical blockers.
What makes Mutiny special? Mutiny is the first platform that solves the art and science of conversion -- making it easy for every marketer to win. We do this by 1) analyzing website traffic and recommending segments to personalize for 2) surfacing winning playbooks from our community and 3) generating high-converting personalized copy.
🙌 Customers → The fastest growing companies such as Brex, Carta, Notion, Segment, and Qualtrics use Mutiny to convert their visitors into customers. On average, Mutiny identifies 73% of visitors through various data sources and drives 108% conversion lift across winning personalized experiences.
Get access to our AI-powered recommendations for your website by signing up at mutinyhq.com - see what copy our AI will generate for you!
Shout out to @mwseibel for hunting us! We are super excited to be on Product Hunt today and will be around all day to hear about your experiences, any ideas and feedback you might have. 🙏
@mwseibel @jaleh_rezaei could you share the pricing? I see very impressive names, not sure if we as startup have a similar budget 😬
@mwseibel @jaleh_rezaei @holyolie Me too i hate losing my time on a site where they dont show pricing!
That should be a request from PH to be able to show a product here!
This looks INCREDIBLE and something I've been longing for a decade. But (and this is a question more than a criticism), I've always bee leery of landing page optimization, multivariate testing apps, and similar startups or platforms that don't seem to even use their own thing...
Here's why I ask.... I'm a lead. I'm probably a target too (I work in VC, run a startup incubator, and have some respectable influence in Texas' economy) so I want it. Sign me up!
I hate demos. I hate talking to Sales. Just, let's go. I'm curious. Want to try it, see it costs, and go. So does Mutiny identify that and optimize your own conversion funnel to get me on board? If not, why not?
@seobrien_mediatech Thanks Paul for the feedback. Glad you like the product vision.
Mutiny serves 2 B2B use cases: ABM (if you sell to mid market or enterprise) and PLG (if you have a high volume self serve funnel). We have specific playbooks and personalization features for each use case. Mutiny has an ABM motion at this time because we serve large startups, midmarket and enterprise companies.
We use our own ABM product, which generates 21% of our revenue. Here is an example of what you'd see if you were one of our target accounts: https://www.mutinyhq.com/abm_cam...
If you are not a target account, our signup funnel automatically enriches your domain and qualifies you. If you get qualified automatically, you get a different experience. You didn't qualify unfortunately because we don't serve VCs. I do love your comment about you being an influencer and having access to startups that are in our ideal customer profile. I pinged my team to create a VC experience. Stay tuned! Thanks for the insight!
Found & love the new self-serve demo experience you can try to get a taste of what Mutiny can do! Also big fan of the playbooks & case studies they publish — even if you don't use their platform, there's a ton of valuable lessons to learn from them!
Congrats @jaleh_rezaei @ryannarod & the whole team on the launch!
@ryannarod @lethargarian Thank you Janet. We love using Clearbit data to make Mutiny better for our customers. For non Mutiny customers that can't access our playbooks in-app, you can still get the best personalization and conversion playbooks from companies like Retool, Slack and Notion every week by signing up here: https://www.mutinyhq.com/convers...
No-code, ai driven personalisation - amazing. As a former CRO manager this seems like an incredible idea 😍
@chrisashby Thank you Chris. I'm glad the product is resonating for you, especially given your experience as a CRO.
@ubervero Hi Veronica! We integrate via javascript with any website. You can add a line of code to the site (similar to what marketers do for analytics tools or ad tracking), and then use our visual editor to make changes or insert new pre-built modules.
We use AI in almost every part of the product. Here are a few examples:
(1) Data sources: we use NLP to automatically tag an entire website or blog for example by use case or persona.
(2) Optimization: We automatically route visitors to the best variation for them so you can upload multiple variations into any of your experiences and not worry about it.
(3) Modules: We have content modules that for example show the visitor the best blog post or whitepaper for them.
(4) Content: We automatically write content for the website.
There is no hard minimum, but overall we recommend that you have at least 20,000 website visitors and be post Series A.
I wish I had this years ago, would have saved me dozens of hours of work here. Well done Mutiny team!
We LOVE Mutiny at Notion! Has helped us realize jumps in conversion just through initial experiments alone. Can't wait to see what this team builds next 😻
@camillejricketts Thank you Camille! We love having Notion as a customer and seeing all the creative things your team has done with the product.
Mutiny user here! I am honestly super happy with Mutiny as a product and their team and if you're looking for an a/b testing product, try Mutiny.
I've been using Mutiny 2.0 since I took the role of CRO at ClickUp. I was setting up experiments in under an hour. Mutiny is easy to use for anyone on the marketing team with little to no experience.
Worth mentioning, Mutiny is just a tool. You're the one that needs to put it to work by flexing your creative muscle and launching smart A/B tests. But, even if you feel a bit inexperienced as a CRO, the Mutiny team has dozens (maybe hundreds) of "Playbooks". These Playbooks share experiment results and their setup so you can launch smart A/B tests, even with 0 experience.
Beyond all that, I love the team. Whenever we run into a more complex setup, Molly, Alec, Bryan, Jess, Jaleh, Jordan, Mason, Neel and Nikhil (to name a few) fly in and help troubleshoot.
If you're shopping around for an A/B testing product, Mutiny is a great tool with awesome people. I don't think we would get the level of help and service from any other competitor (and we did shop around).
Anyway, I 1000% encourage you to give Mutiny a shot. You won't regret it.
This seems really interesting ! But your pricing's hidden. Would you have a range to share?
@b_maurin Hi Brice Thank you Brice! It starts at around $2k per month and goes up by website volume and usage. We're best suited for companies that are post Series A and have at least 1-2 marketers on their team. Are you interested in checking it out?
Love Mutiny. I've implemented it in two $300M+ ARR companies and it was immediately my most effective conversion improvement tool. It's my #1 secret weapon for every growth project I do.
@pete_francis_40000 Thank you Pete! We love working with you and being a small part of your success.
I've been using Mutiny as part of my ABM stack for almost a year. Aside from the fact I can build incredibly scalable outbound campaigns, I love the fact I can build inbound experiences for organic traffic.
The team has also been fantastic to work with and have given me immeasurable hours of human support; something I value very highly in my tech stack after experiences with the likes of Hubspot where I was just a number.
@ashley_evans3 Thank you Ashley. We love helping you execute your marketing vision and grow.
@germa Thank you! We're a personalization platform that sits on top of an existing website and changes it via Javascript. We integrate with a lot of data sources to identify visitors and then have a no-code flow that enables website changes and shows you how those changes performed. On top of this, we have an AI engine that tells you what to do to drive the most conversion (segments to focus on, how to personalize, and now even content writing).
@isratjahan17 Thank you Israt. I responded to the pricing question in response to Jamie's question. Check it out and let me know if you still have any questions.
Great product! Very easy to integrate with various data platforms, there are lot of playbooks for ideas and above all the customer support team is awesome!
Amazing platform. Love that we can iterate on our site without bugging an engineer 😎
Congrats to the entire Mutiny team. This is a total game changer. Solid execution.
Product Hunt