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Mutiny 2.0 — Turn your website into your #1 growth channel
Mutiny helps B2Bs personalize their website for each visitor in order to convert the 99% of traffic that bounces.
Our platform makes it easy to deploy personalization and helps you do it well by telling you which segments to personalize for and how.
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@keyul we are working on building a self-service trial, but in the meantime, you can sign up on our website and we will invite you to a demo or weekly webinar.
Congrats! @jaleh_rezaei & @nikhilmathew
The playbooks definitely deliver a huge amount of added value to the core product 🤘
Looking forward to experimenting with this in the near future 🙂
❓Q - Does it support multi-variate testing at this time?
i.e. control + weighted variants for an experiment?
p.s. 🦝🍬😅
@nikhilmathew @aidy_love Thank you! We have a different methodology for testing since we do hold-outs vs. a/b; it's much simpler for the user and better suited to personalization. When you are ready to explore, sign up on the site and we'll walk you through the analytics.
My friend leads growth at Amplitude (cool to see them featured in your screenshots) and he was talking about how much he loves and has come to rely on Mutiny. I have it on the wishlist to use Mutiny once my product launches.
One question: Has anybody combined Mutiny content customization with feature flags (something like Launch Darkly) to create a fully customized end-to-end experience? Seems like a huge opportunity eventually.
Congrats on the launch!
Hey Everyone 👋
I'm Jaleh Rezaei, Co-Founder & CEO of Mutiny.
For the last year and a half we have been working behind the scenes, with a select group of customers, to build the personalization platform of the future. Today we are proud to lift the curtain and announce the public launch of Mutiny!
🙄Problem -> My co-founder (Nikhil) & I are early Gusto employees and helped scale the company from 500 to 50,000 customers. I led marketing & quickly learned that the same marketing message did not work for all the businesses we served, but personalizing the buyer experience required a lot of expertise and development work. We were not alone.
Virtually every B2B company serves multiple audiences with different needs, yet lacks sufficient technical resources to personalize their experience. We built Mutiny to allow anyone to easily tailor their website without any engineering work.
💥Solution -> Mutiny is a complete personalization platform that gives marketing and growth leaders everything they need to personalize their buying experience without dependencies on technical teams.
What’s unique about Mutiny is that it’s smart. It makes it easy to deploy personalization and helps you do it well by telling you which segments to personalize for and how. Our customers love Mutiny because it’s more than software -- it’s a partner that helps them get better results faster.
🙌 Customers -> Mutiny is already trusted by high growth B2B leaders such as Segment, Brex, Elastic, Amplitude, Carta, Mode and TripActions who are seeing up to 200% lift in conversion.
Shout out to @katmanalac for hunting us! We are super excited to be on Product Hunt today and will be around all day to hear about your experiences, any ideas and feedback you might have. 🙏
P.S. Along with our launch, we are releasing a startup package discounted at 75%+ off the list price. Take this 2 min survey to see if you qualify - https://jalehrezaei.typeform.com...
We've been using Mutiny for Livestorm for a few months now, and we're absolutely delighted with how the setup + first experiments went. The connection with Segment is seamless and customization is very easy too.
They have a promising future ahead of them. Every glimpse I got of the roadmap and upcoming features made me even more convinced it was the right choice for a website personalization SaaS for us.
@thibautdavoult Thanks Thibaut! We are super excited to be working with you as well.
I really really like the idea of this, but you guys have immediately lost me as a potential customer with your sales process requiring a chat and lack of transparent pricing - it's definitely not customer friendly. I am completely lost at startups that still justify the whole you need to call us to get pricing and test us out to offer some degree of "offering you the best experience etc etc", it's truly baffling.
@harrytucker Thanks Harry for the feedback. We are a startup and this is a journey. We have focused on building an amazing product first. We have self service trial on the roadmap. One thing at a time!
@harrytucker Glad I clicked off the demo 15 minutes in, I had a feeling bait and switch was coming. Its amazing how B2B products targetting B2B sellers, use badly implemented B2B tactics and clumsy funnels.
Thanks for pointing that out @allnick. We certainly are using our own product on the website to personalize it for our top segments and target accounts.
We have a ton of examples on how customers are using Mutiny. You can see them on these pages - https://www.mutinyhq.com/cases & https://www.mutinyhq.com/playbooks.
Product focused pages coming 🔜. Until then, feel free to sign up on the site and someone from the team will get in touch to set up a personalized demo.
Hi @jaleh_rezaei This sounds really interesting but as a b2b marketer. I would like to understand how much dev time it requires to implement. Also, is there a demo available.
We used this at Brex since our launch in June '18. It had a huge impact on our campaign conversions- the personalization we implemented at the top of funnel and mid funnel actually generated measurable value. Our growth, pm and front end teams always praise Mutiny!
Thank you @mike_tannenbaum for being a customer and a partner in our journey from day 1 ❤️
Super excited you built this. Loved working with this team at Gusto and can't wait to use Mutiny at Decent.
Such a simple concept but one that no one has gotten right. Based on the founders' backgrounds and the company's traction so far (esp with B2B customers who are already particularly good at marketing like Brex and Segment), this seems really promising. Congrats to the team! Excited to see where this goes.
Congrats on the launch, Jaleh! Sounds like it's been a good year since I heard your first pitch at YC last year. Looking forward to hearing back from your team. Very interested to see if we can make use of Mutiny and Names & Faces.
Awesome product and love the playbooks! super helpful to get that guidance, and +1 for the ask to see an example of your product on your site. But, know you guys will get that out there soon - awesome to see you launch and excited for what's ahead!
What makes this different than Optimizely? Hopefully it will cost less. Optimizely went up market and got feature bloated :(
I'm a big fan of Rightmessage.com for personalization at the moment
@adam_parish Mutiny handles both the delivery of personalization AND the analysis/insights required to do personalization well. In other words, Mutiny tells you who to personalize for and how by analyzing your website and pulling in aggregate insights across all experiences. All the playbooks are based on B2B and the visitor data is natively accessible inside the app.
Product is potentially fantastic and we'd love to try it out.
Gotta wait for it to get out of the early release and demo phase, webinars are often cited as awful and sadly so many founders rely on them, Clicked off after 15 minutes as it felt like a guru selling a course, the product might be exceptional but we'll have to wait until it goes to general release.
Omg I’ve been waiting for this (done right!) As a marketer, there’s nothing worse than needing to move fast but being stuck under the 1 million other priorities of the technical team. Also this could be a really cool new touch point in the sales funnel.
Hey Congrats on getting featured on product hunt. May I know the pricing plan?
Regards - Shubham, startuptalky.com
@startuptalky Seems to be all the rage to conceal price until you do a demo or talk to sales.
Hey @startuptalky @rdbrdd - Thank you for your comment.
We don't have a publicly available price since it depends on your website volume and usage. Each site is different and we saw that tailoring it for each company's need, traffic data & use case yields the best result for both parties.
Having said that, we also just launched special pricing that early-stage startups can qualify for.
It's best that you sign up on the website, answer the usage questions in the signup flow and let our team get back to you with complete details.
Thank you 🙏
@takeshiyoung if you have an existing account with Clearbit, you can just add your API key to Mutiny. If you do not, we will set one up for you.
Very cool!! I worked with Jaleh and Nikhil at Gusto where we were trying to solve this problem. Great to see a solution out in the market now!
Super impressed with the early traction from major customers. Congrats Jaleh and Nikhil!
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