@mazzeo They're doing some really smart things by amplifying network effects and gamification (great video themes via hashtags, top 50 leaderboard, top videos for each song, ability to see all videos for a song and record a video with that song--all from the feed, extra features for Instagram engagement, great share sheet after posting a video, etc.). They took a great concept that dubsmash and mindie had and put a great network behind it, and it looks to be paying off big time.

@mazzeo @rrhoover did you see this one? It's like Mindie, but popular. The ftux is awesome too.

@shaanvp @mazzeo I haven't tried it yet. I'm a long-time Mindie fan though.

@brownkuns this was made in China, in Shanghai to be specific. To me, it's a great example of the new wave of "China to world" startups. It's a new form of communication unlike Vine, gifs, photos, and standard video clips (due to the licensed music) with fairly intuitive content creation UX. So it was the ideal way to make a piece of content like this: