Vireel - AI Reels from Proven Viral Formulas
We're building Vireel, an AI platform that streamlines creating short-form videos for TikTok and Instagram, automating everything from product details to a polished video to enhance your brand's reach and save time.
Replies
Vireel
👋 Hey Product Hunt community!
Moritz here and I'm excited to introduce Vireel — the first AI video platform that creates publish-ready reels using dozens of viral formulas to help you grow your business.
🛣 Why I built Vireel?
Tiktok and IG reels are currently the best marketing hack to grow your business. But creating short-form videos was super hard for me. I tried a bunch of other tools like ArcAds and Icon but it was both super expensive and also time consuming because they still required me to do hours of video editing before I could publish. So I decided to put together a superteam and build my own!
🚀 Enter Vireel:
We've analyzed 1000's of viral videos to extract the formulas that work — then reverse engineered them directly into our creation tools. Think of it as having a viral video expert built into your editor.
✨ What makes Vireel different:
Proven viral formulas built-in — From attention grabbing avatar/veo3 hooks to faceless slideshows
Publish-ready Reels — Generate videos in seconds and just hit publish, no video editing needed
Infinite customization — Add unlimited scenes, product demos, veo3 hooks and more
Smart builder interface — No more timeline editing, just simple buttons even a 10-year old can use
📱 Perfect for:
Founders who need video content but can't spare 10+ hours a week
Agencies creating content at scale for multiple clients
Small business owners working with limited marketing budgets
Content creators that need to create many sponsor ads
We built Vireel because we believe every founder should have access to video marketing that works — without needing a film degree or a Fortune 500 budget. Your product deserves to be seen, and now it can be.
Would love to hear your thoughts! What's been your biggest video creation challenge as a founder?
-Moritz
The time has finally come to launch Vireel!
A product born out of an internal need. One that makes the process of creating viral videos super easy. Now, you no longer need a huge team or deep platform knowledge to create viral content.
Let every founder see for themselves. Or if you're a creator or agency owner. Give it a try too.
Vireel
@byalexai Let's goo 🔥🔥
WotNot
Congratulations on the launch, Having tried this product it super simple to use and produce a solid results. Rooting for you guys!
Vireel
@makadiaharsh Thanks harsh, appreciate the support!
Vireel
@makadiaharsh Thanks for your support Harsh!
Agnes AI
Automating TikTok vids from just product details? That’s genius, fr—making content so much easier for busy teams. Loving the vibe here, team!
Vireel
@cruise_chen Thank you! Our goal was to make the process as easy as possible for busy teams. Thanks for the support
CourseCorrect
This looks like a game-changer for small businesses and creators who want to stay consistent on socials without burning out. Curious to see how customizable the output is. Congrats on the launch!
Vireel
@dipti_nair Yeah tbh, its wayyy easier to create content with vireel. I always hated doing it but now it's pretty fun.
Vireel
@dipti_nair Thanks! The videos are very customizable, that's one of the things we focused on. It's like a video editor for newbies
Sembly AI
Vidsell - AI Personalized Video
This project looks like exactly that companies need to succeed with virality campaigns! congrats team
Vireel
@alexdigitalmkt Thanks for the support Alexandre!
@alexdigitalmkt Thank you Alexandre!
Always appreciate your support!
PulpMiner
You guys rock. I dropped in my product URL, saw the “Praying to Viral Gods!” loading message 😂 — and I was sold right there. Then it went ahead and made serious and sarcastic (but super insightful) viral-style reels about my product — exactly what I needed for my Instagram and YouTube channels. Just good AI + good vibes doing its thing. Insane idea, insane product.
Vireel
@melvingeorge Lol, thanks, tried to put the TLC in. :) We made it for ourselves to make life easier for content marketing-- glad you dig it! Let us know if you run into any bugs or feature requests. :)
PulpMiner
@dansutera Yes 🙌🏾
FuseBase
Is it a sign to start doing reels? 😅🙌🏻
Vireel
@kate_ramakaieva They work. Just a pain in the ass, that's why we made the product though. :)
Vireel
@kate_ramakaieva yes, but the game is volume and finding the formats that work!
Trufflow
As a founder, creating content to post on LinkedIn is always such a time consuming tasks and may not always be worth the effort if engagement flops. Curious to see how Vireel works for B2B focused content.
Vireel
@lienchueh Yup for me it went from a pain in the butt, to a fun thing to do. Let me know how it goes!
Slashit App
I really appreciate Muse. It makes creating sites and eCommerce super simple, even for beginners. Great product!
Vireel
@rakibulism Hey Rakibul, thanks for the love! We hope that vireel helps drive our Muse users some REAL traffic. Give it a try and let me know what you think... :)
Agnes AI
Ngl, automating TikTok vids from just product details is genius—no more endless editing sessions! You guys nailed a huge time-saver for busy brands, fr.
Vireel
Been working with Moritz on building Vireel for the last few months and we're super proud of the product we've built!
When launching Muse we tried a bunch of competitor ad products and none of them did what we want so we just decided to make our own.
Hope you guys agree that it's the easiest and fastest way for busy founders to take advantage of the last growth hack of organic (and paid) reels.
We'd love any product feedback or questions...
Cheers,
Dan
Hey Moritz! Great naming and even more impressive the way you can create viral videos with vireel. I'm more than sure many influencers gonna be crazy with this. Wish you all the best here!
@german_merlo1 Happy to have your support German!
Give it a try and give us feedback. Creating viral videos has never been this easy.
Vireel
@german_merlo1 Thank you so much Germán!
Really cool product and something that I think is definitely needed for businesses looking to scale through social media. Great job!
Vireel
@matt_horton Thank you Matt! There's a huge opportunity right now for businesses with short-form content, that's why we think this product will be helpful.
Agents Base
Nice congrats on the launch! Looks super similar to http://agentsbase.ai lol except Agents Base also automates posting content across a network of thousands of real phones globally for a/b testing at $.1 per video. Happy to collaborate
Vireel
@rohan_arun1 Oh looks cool! I just signed up. Doesn't have much/anything in the way of viral reel creation from what i can see but love the agent idea. Might be a good partner for us. Or something we can build on roadmap next.
Agents Base
@dansutera Thanks we automate generating 1200 videos/ agent/ month and it will start after you upload brand assets.
We automate creating accounts and posting to Tiktok videos, Youtube shorts, Instagram Reels, Twitter Videos, Medium Blogs, and Reddit replies. Since we post across a network of real phones we get higher engagement than APIs or schedulers. We have a network of 90 white label agencies now settings up phones in Germany, Australia, Canada, UK, and most phones are in the US. Every single customer who runs for 1 month sees 10 average semrush organic keyword growth since we automate a/b testing.
Our largest customer runs 300 phones currently for ~27k/month and we have an API you can integrate.
Does your product automate posting the reels?
Vireel
@rohan_arun1 Yes, we have automated posting, just on TT & IG for now, but it's on the users account.
Our focus was much more on easy UI & viral vid creation so far.
Would love to chat about a collab on the agent/farming side of things. Will shoot you a DM on linkedin. :)
CourseCorrect
Love the idea behind this! Great for people who want to skip the hassle and keep making videos on a daily basis!
Vireel
@dj4414 Absolutely. It's saving me at least 1h every day. Thank you!
Tidyread
Wow, that’s cool— I can even use my own avatar. I’m really curious: for Proven Formulas, what features did you extract, or did you train a small model?
Vireel
@jaredl Thank you! No, we actually just study the structure of the viral videos and allow you to recreate it for your own product :)
Kanba
hey, its great! congratulations on the launch!
Vireel
@uaghazade Thank you so much!
Kandid
Vireel makes TikTok and Instagram content a one-click thing viral-ready videos without the sweat. Can’t believe how quick it is!
Vireel
@bhavyaaurora thanks, yeah we optimized for speed and easiness.
Let me count the clicks:
1) Login with google
2) Type URL & get back infinite feed of videos
3) Pick a video & generate
4) Download or schedule for posting
Yah, pretty quick. :)