I discovered this product when they released the public debit card (spoke about it in the description here). Since then each of their drops have either dominated their respective stores (chair simulator on steam charting Top 10), or made headlines with their drops (Lil Nas X Satan Shoes (the nike's with human blood in them)). The founders are well experienced markets and have a genuine understanding for knowing what people will want before they do. This is a super fun company who executes.