@rrhoover Thanks for your question and thanks for a great platform 😊! It's an interesting question, there does seem to be an influx of personalized products, especially in subcategories such as hair care. I would say that advancements in technology, consumer recognition of the benefits of tailored products and acceptance of the direct-to-consumer approach, along with advances in manufacturing/ supply chain consumer all contribute to the shift. The direct-to-consumer model, which cuts the middle dealer of retailers, allows brands to have direct interactions with consumers. And from there, a next logical step is to increase the level of direct interaction, from just tastes and decorative elements, to needs/ fundamentals/ underlying differentiators. So we have the grandfathers of D2C brands of Dollar Shave and Warby to thank for starting the fire. Another key shift is advancements in manufacturing and logistics. For us, as a small startup, with currently low order volumes yet ultra-high SKU numbers, we were nevertheless able to establish a partnership with a leading FDA-Accredited US laboratory to craft our formulations, something that just a few years ago, would have been unheard of for the industry, which thrives on volumes and uniformity. So I credit the entire eco-system advancing, and seeing the potential for personalization, for enabling the shift as well. I truly believe that personalization will be the future of all of consumer goods, not just in personal care but all things that touch our every day lives, because once you try personalized products and experience personalized service, there's no going back. So this is just the happy beginning ✨

@vincemagaline Thanks for your question! We personalize products based on who you are, your genetic background, lifestyle, the environment that you live in (level of pollution where you live, UV exposure, and the hardness of water, etc.), and compare that with our skin database of 4000 research papers and millions of pieces of empirical evidence to identify what ingredients out of the 20,000 in our database are right for you - your products are then custom formulated by our team of Stanford scientists and ships to your door.

@xepa777 Don't forget yourself - men's skin needs TLC too 😊

@iiiaxdellai Sorry for that experience! Let me try to add the fact that it's the US only for now so you won't feel like you've wasted time. The reason we're US only for now is that we take in local weather data, including UV exposure, pollution/ smog levels, hardness of municipality water, into account when formulating our products. And hence for those pieces of info, we don't yet have reliable sources all around the globe. But we are working on it! And I'd be happy to update you as soon as we have them - where are you based please?

@proven Thanks for your reply, no worries at all. I'm writing from the UK 👋🇬🇧 - your service looks grand

@iiiaxdellai Noted lllax, we've actually had quite a few folks inquire from the UK, so it is on our priority list!

@patrick_sbosny Sorry, we don't yet ship to Germany - but will shortly.

@proven anywhere we can signup to be alerted? I'm really curious about how you're going to deal with all the bureaucracy required for selling in Europe with so many combinations.

I can't find the promo code for $25 off. Did you use it?

@phoey1 Thanks Joseph! We're working on that and will update you as soon as we turn on that feature!

@_taurean Thanks for your question Taurean - and glad you like our name! We're called PROVEN because our products are made after having analyzed 4,000 scientific journal articles about skin, and more than 20Million consumer reviews about skin products - we then worked with the head of dermatology at Stanford university to select ingredients and formulate the products based on who you are, your skin, your skin goals and location. Much of the scientific underpinnings for our ingredient selection is heavily technical, and hence we've tried to use as much plain and layman's language as we can in describing the products and what they do. Thanks for your feedback on this language, we can make them a bit more easy to understand as well.

@johnnyy Thanks Che Yu! It all starts with our free personalized skin assessment. We factor in your skin, genetic background, lifestyle, and environmental factors to truly customize your skincare.

@inpooling Great question - all of our data is anonymized and aggregated to ensure privacy, and we do not sell or rent data to anyone.

@proven Thanks for the response! Not sure how you deal with anonymization and personalization at the same time. But it is worth the time to discuss with your development team and security expert early on your journey.