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Blog Creator for Shopify — Create content that converts with the 1st CMS for ecommerce.
Level-up your Shopify blog with the first CMS purpose-built for ecommerce.
📝 Create blog posts that convert readers into subscribers and customers
🔗 Easily distribute content to social and email
📈 Measure your results with full-funnel content analytics
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Replies
Congrats to the Matcha team - what a perfect time to launch something like this!
@michaelbrooksjr Thank you, Michael! We agree. Creating engaging content is more important now than ever!
nicely done, Matcha team! i like how the analytics tie a direct ROI to content. in terms of attribution, is it only a converted sale if a reader buys the product in the same session? or maybe a 7, 14, 28 day window?
@genfurukawa Hi! Great question. Our analytics tracks the influence of a blog on an eventual sale across the full funnel. So, for each individual blog post, you'll see all the revenue that blog post has influenced during the time frame you select (whether it was a first-touch post or last-touch!)
This way you can see which content overall influences the most sales, compared to other blogs--because of course, customers may read multiple posts before buying! For each individual customer, any influenced revenue that appears on a blog will "reset" between purchase (so there will be not double attribution if they become a repeat purchaser!)
For the measurement of your total blog-influenced revenue, you'll see the hard sale numbers--i.e. exactly what portion of your total sales were at some point influenced by content.
Hi there, PH!
Gio here, Head of Product at Matcha.
We created Blog Creator for Shopify because great ecommerce stores generate sustainable traffic with excellent content but many merchants just don't have the time to create content that converts.
Shopify’s blogging editor lacks e-commerce first functionality--there’s no frictionless way to embed products, capture email addresses, optimize articles for search, social, and email, or intuitively/easily measure the impact of your blog on sales. The article creation experience itself is also lack-luster.
Use Blog Creator to build your audience and grow your business with Matcha, the first CMS and blog creator built for ecommerce.
• Rapidly create blog articles optimized for your ecommerce goals of driving traffic, sales, and email conversions. Publish instantly to your Shopify blog or schedule for future publication.
• Segment your email list based on reader interest and embed beautifully formatted content previews into your targeted Mailchimp or Klaviyo Campaigns.
• Schedule your content for distribution to your Facebook Business Page
• Save time while consistently engaging your audience with instant publication from Matcha’s library of 12,000+ licensed articles from premium publishers.
• Measure the impact of your blog content on traffic, revenue, and email generation to inform your content strategy across the full marketing funnel.
Thanks for taking a look, and please let us know if you have any questions or feedback. We can’t wait to hear from you!
@heydustinlee Hi Dustin! There will be no impact on your existing post's SEO-- in fact, the impact SEO impact will improve as you continue to create valuable new content in Matcha and practice internal linking.
I love what I’m seeing here. It’s such a pain to use the Shopify CMS. It’s surprising that no one has done this before!
@emilia_jane Thanks, Emilia! Please let us know if you have any feedback as you explore the product. :)
Hey! Guys great shopify app you got there to enhance blogging experience on Shopify. Would love to do a promotional blog post on blog.websitestoolz.com was wondering if you could do the same for us. drop me a line at sales at websitestoolz.com if interested.
@ralph_jerome_de_castro Hi! The Blog Creator will allow you to create content within it for any blog. The analytics and subscribers features with also work with any blog. Instant one-click publishing of that content is currently only available for Shopify and Wordpress blogs, but we have an easy copy+paste html feature that will work for other blogs. Licensed content can be published to any blog in the same way.
Currently, revenue tracking and embedded product listings are only available for those that sell on Shopify.
Hi everyone! I'll be live here all day to answer any questions you have about Matcha's Blog Creator for Shopify. Excited to hear from you all!
@ryan_gaines1 You're welcome, Ryan! Thank you for your interest in the Blog Creator!
An incredible add-on for Shopify! Clean, easy, blog creation can make article creation... dare I say... fun?! Nice drag and drop functions and super-easy publishing, this one looks like a winner.
@camila_arias_treble_ai Currently, the blog creator should allow you to create content in any language, but content in our library is exclusively in English. Our revenue features work best in USD, but you can access the app if you are outside of the U.S. by signing up on our website directly, instead of in the Shopify app store--- www.getmatcha.com .
This looks so slick! Definitely seems like it would make the lives of a lot of Shopify users *much* easier. Can't wait to try it for myself!
@zaki_noname Thank you! Please let us know if you have any feedback once you've tried the product. Hope you enjoy!
MightyScout