I don't think there's an organisation in the world that's put as much effort into raising the credibility of a discipline as much as ConversionXL has done for conversion optimization.
@andmitsch@andrewallsop the difference is that we're now conducting original research, working with the Academia and producing new video courses on a weekly basis. Employing research scientists, building a biometric research lab and conducting research is all expensive. Thats why it's a subscription.
@andmitsch@andrewallsop Seconding what @peeplaja said, actual research and expanding knowledge takes funding and resources.
In the same way a University department seeks funding to break new ground, that's what's been done here. What's interesting is it's on a subscription model - that means 1. if it ain't good, the research funding will die off and 2. if it really is good, there will be *even* more funding (which should lead to even more cool things).
I'd also hazard to guess it'll be a loss maker early (especially with the setup costs of building a biometric research lab, and per-experiment costs), so hats off for subsidising this with consulting revenue and otherwise.
Also, ConversionXL's blog editorial policy holds a fine tradition of posting quality content that's grounded in data. I don't see that threatened, but rather put on steroids by an in-house research team and proprietary data and insights.
Power to them is power to us for a low monthly subscription.
ConversionXL Institute is an online research and training product for optimizers and data-driven marketers.
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