Experience the BFCM extravaganza as brands prepare for the holidays! Visualize e-commerce experts sipping cocoa, watching their sales soar like twirling sugarplum fairies! Thanks to mason's all new Flash app.
👋 Hola PH fam,
Feeling the holiday buzz yet?
🙋🏻♀️ Lasya and Nidhin from Mason here - My team and I are buzzing with excitement, gearing up to boost sales and spread some holiday cheer!
How, you ask?
First, do get this —During the holiday rush, capturing your audience's attention & increasing conversions is no small feat!
👉 And the real eye-opener: Cart abandonment rate can skyrocket upto a staggering 70%.
It doesn't stop there. In fact, poor user experience(UX) often makes things worse. Just a one-second delay in page loading can cost you a 7% drop in conversions. That's a challenge which needs a solution.
I’m thrilled to introduce you to Flash - AI Powered Live Deals ~ a revolutionary app for D2C & e-commerce brands this holiday season 💝
Behind the Scenes: Our predictive AI models deep dive into various factors to pinpoint the perfect products for discounting. Which means you're not just offering deals; you're offering the right deals, to the right audience, at the right time!
🗳️ What’s under the hood?
🥁Customer Cohort Targeting: Focus on specific customer cohorts based on purchase history, demographic data, location, and more.
🥁No-code Integration: Setting up a Lightning Deal is as simple as a few clicks. No coding or technical skills required!
🥁Real-Time Analytics: Gain valuable insights into how your lightning deals impact conversion rates.
🥁Customizable Templates: Tailor your deal announcements to match your brand's look and feel.
🥁Prominent Deal Visibility: Lightning Deals are highlighted prominently in your store, ensuring maximum visibility and engagement.
🤩🤠Exciting?
Hop on board! We're flipping seasonal hurdles into an automated showcase of innovation and captivating sales tactics. It's going to be a wild ride! 🌟
Really intrigued by the product. But I could not find any explanation on the effect of the AI implementation here. Can you elaborate on how AI supports the triggering/display of flash deals specifically?
@wintoniak Thanks for asking this - Flash deals are powered by predictive AI engine that runs personalized offers based on consumer behaviour and pricing intelligence. The platform uses AI for customer segmentation, LTV prediction etc and accordingly tailor offers and products for different cohorts as a part of the sale.
@darya_antonyuk Thanks for asking this - Flash deals are powered by predictive AI engine that runs personalized offers based on consumer behaviour and pricing intelligence. The platform uses AI for customer segmentation, LTV prediction etc and accordingly tailor offers and products for different cohorts as a part of the sale.
First congrats on the launch! Just visited Flash and Flash's features are really impressive, especially the targeted customer cohorts and real-time analytics. Flash seems like the e-commerce Santa we've been waiting for. Best of luck, and if you need an extra elf, I'm in! :D
Delightful Execution on such an important customer touchpoint! I think this will ensure you are at the right place at the right time. Congrats on the launch!
This is an incredible solution for e-commerce brands, especially during the holiday season! People, if you want to increase your sales and improve the shopping experience for your customers, don't miss the chance to join Flash.ai
:)
Congrats on the launch @lasya_ganapathi1 !!!
The AI-powered live deals seem like a solid way to combat cart abandonment and boost conversions.
Have you considered integrating a feature that allows retargeting users who abandoned their carts with special lightning deals maybe via email?
Q: How does Flash ensure that the predictive AI doesn’t inadvertently discount products that have a high margin but low conversion rate?
@dzaitzow thats a great question! The data around low CVR is also tracked along with margins - and propensity of a shopper to buy a product at a certain price at a point in time
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