Kurbo Health is a digital therapeutic that helps kids lose weight. Kurbo is based on the "traffic-light-system" which - based on 30 years of research at Stanford and SUNY Buffalo - classifies foods as "red" (bad), yellow (okay), or green (good). Joanna Strober is unbelievably passionate about the product and mission. She knows the market inside and out and has thought of every product nuance (ie. keeping users anonymous, and having tools such as a "burrito builder").