How do you push social media channels these days?

One thing that often works well is shifting from purely promotional posts to more behind-the-scenes, story-driven content. People tend to connect more when they feel they’re part of your journey rather than just your audience. You might also test short educational or “how-to” videos tied to your niche — TikTok and Instagram Reels often give better reach to content that’s both quick to watch and easy to share. And of course, experimenting with collaborations (even small ones) can help you tap into new audiences fast. What’s been your most engaged post so far? That could give clues for what to double down on.