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Creator Calculator — Find out what your audience is worth
Find out what you should be making as a content creator
🤳🏿 Enter your handles
💸 Discover your value
📈 Start earning it
👉 Try it out: http://app.withjuly.com/creator-calculator
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@wellswithjuly, congratulations! 👏your product is a true value as a content creator with Creator Calculator.
That's awesome 🤩 - Useful for influencers and agencies that hire influencers (for sponsored or UGC content). With your solution, it's more fair and transparent for everyone.
Well done on the launch 🚀
@nickyborry Thanks so much Axel, that was our goal! Glad you think we got there.
When I enter my YouTube handle (which is different from Instagram) I get this message: Looks like your instagram isn't a Creator Account.
@ileane Thanks for the feedback! We have that message to let people know why their instagram isn't show up when they put in the right name, but for cases like yours we can work on making the message clearer.
@ileane Hello Ileane! Looks like we got this sorted for you :) Please let us know if there is anything else we can help you with!
Insanely cool! You guys always have the best anecdotes backing the products made :)
Keep crushing it!
Congratulations on the launch! Was curious about how the calculator works. What are the metrics considered to rank an account?
@srinidhi_athreyas_b_l Thanks Srinidhi! The main driving factor for rank is the amount of engaged followers you have and the dollar per engaged follower! The more engaged audience the stronger your rates and ranking!!
I can see how this can be a valuable tool for creators who need some help knowing their platform's value and what brands they should work with. Great idea!
@dennis_aronov Creators are the future! Where did your rankings show up 🤔
@wellswithjuly "Creator Calculator is a game-changer for everyone in social media space! A truly incredible tool🙌🏼
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@wellswithjuly @nikhilgautam95 Thanks so much Nikhil, couldn't agree more!
This is exactly what I was looking for! Planning on doing my first sponsored post soon but had no idea where to start 😮💨. What was the biggest thing you learned while building this? Anything you think you can apply going forward?
@renny_pauldenny Renny! Thank you for the support! The biggest thing I learned was to never give up. We went through several design iterations, but it was all worth it in the end – the improvements we made along the way have really added up into a cohesive product. I'll be applying that to my work moving forward. Hope your sponsored post goes well!
@danielmagill I love that! I think I'll need to apply that same line of thinking for this upcoming project. Also pushing through several revisions is so important, but so hard to do 😤 respect.
Mind if I reach out to ask some more questions about my post? Want to make sure I get _everything_ right!
@renny_pauldenny Excited to see your content Renny! When researching the data for our proprietary algorithm It was really interesting to see how similarly sized creators with similar engagements were pricing themselves so differently! I think that it's important to know that brands are willing to have a back and forth when it comes to your rates and you should always strive to get paid what your worth!
@renny_pauldenny Great question Renny! It's all about how engaged your audience is! You can command a higher rate based on the amount of engaged users you have — overall following doesn't matter nearly as much!
Just tried the July Creator Calculator and am blown away by the product quality. This is a super valuable tool for creators, because it helps them quickly see their worth and have that much more confidence in negotiations.
Amazing work, team!
Really cool tool, July! Curious how the earnings figures stack up next to deals that creators have done in the past? How's the accuracy of the tool?
@kyle_michel2 We've configured the proprietary algorithm based off of existing data we've collected. Using this data we've been able to get creators much larger deals than they've gotten in the past! How do you stack up?
@maxwellcdavis Not at the moment, only TikTok, YouTube, and Instagram. Some of the... instability around Twitter's APIs made us look elsewhere for this launch. But it may be time to revisit that soon!
@aeschylus We'll have to see! Budgets are tightening, but at the same time creator-based marketing is becoming more and more widely accepted. It'll be interesting to see the different approaches people take.
Proper compensation is essential for a healthy creative sector. Here's hoping this can let more people support themselves and continue their expression.
@evan_magill I'm excited to see how people use this tool to continue doing what they love!
Last week I was looking through a project from a couple years back where I helped musicians send out text blasts to influencers to schedule posts using their TikTok sounds. When I went back and saw how little musicians' management teams were paying big influencers per post, I was blown away.
So cool that your team is bringing these insights to an otherwise opaque marketplace. Love it!
@jack_briody Thanks Jack! I really loved building a product that brings more transparency to the industry.
Always great to see more transparency around pay! I saw it mentioned here that valuation is not only based on followers, but amount of engagement from those followers. I'm curious, how does the creator's audience and niche play into the valuation?
@alex__brown This calculator is solely based on audience size, engagement rate, and platform but you're totally right that in a more in depth discussion you have to consider things like niche and audience demos.
If you're in talks with a brand where that comes into play please reach out! We'd be happy to offer any guidance we can.
Loved getting to work on this, hope you all love using it! Let's get creators paid 💪
Definitely a highlight of my career working on this product! I love being able to build tech that helps others pursue their dreams at July. I think this will really open some creator's eyes on how much they could be making!
The Indicator podcast recently did a series of episodes on the influencer industry, and one topic discussed was pay disparity for brand deals. This tool seems like a great way for creators to check they’re being paid fairly compared to their peers!
@ian_zanger Thanks Ian, totally agree! Hopeful that this can help even the playing field.
While the Creator Calculator from July is a practical tool, it might be oversimplifying the varied income streams and dynamic nature of content creation. Offering more detailed analytics or personalized advice could increase its usefulness. Also, its accuracy and assumptions underlying calculations aren't clear, which could affect the reliability of the results.
@patpijanowski Totally agree! We want this to be a starting point for a discussion. In reality no calculator could capture all the nuances required to make a well informed decision.
That being said, we do have a calculator with some more knobs you can fine tune in our full app at https://www.withjuly.com
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