Medium 2.0 — A new look, app, and features to move thinking forward

I don;t like the logo. Where is the original dark, bold, prominent M . Too bad. Hope it will not go down like blogger

@dontpanic_cg @pieroborgo George, are you saying that because you personally don't like the logo they now have a chance to become as unpopular as Blogger? Can't say that is a smart statement...

@briansventures @pieroborgo as a designer I inevitably tend to watch at logos and typography. I don't agree about some choices they made but I still love to write and read on Medium.

@fbara Same impression here... I like the new logo, but I don't think it represents Medium so well as the old one used to...

@rrhoover Definitely the biggest part of the announcement, even if the most conversation will be around the new logo. Should be a lot more great content on Medium soon! Hopefully the new content doesn't get caught in the drafts folder, I know mine is becoming a dangerous place for any draft…

@rrhoover I've never seen anyone reveal an API as well as Medium. Not only did they announce the API but also announced 5 integrations will kick-ass services and 3 SDKs for the most popular languages.

@rrhoover So excited for the API! Really well played.

@torbahax Nice! Also nice story on the design journey. Logo reminds me of a project I'm working on ;) https://twitter.com/awayin_to

@nicholassheriff Interesting to see these, any particular point you're trying to raise? Main thing I see is simplicity winning out. I don't think the Medium logo refresh does a good job of that.

@_shaunrussell @nicholassheriff Shaun I was simply pointing out that some of the world best brands period have started off with incredible marks and then went through a crazy transition to screw up their brand identity and it only took a few decades to go back to the original simplistic law of good design. Rams’ design motto, “Weniger, aber besser” which translates to “Less, but better” has not only influenced his own professional works but also the work of some of the most well-recognized designers today, including Apple’s SVP of Design, Jony Ive. In Apple’s line of iPods, iPhones, iPads, and Macs, Ive’s minimalist style closely mirrors the work and principles of Dieter Rams, sharing a similar, simplistic design methodology. “No part appeared to be either hidden or celebrated, just perfectly considered and completely appropriate in the hierarchy of the products details and features. At a glance, you knew exactly what it was and exactly how to use it.” – Ive on Dieter Rams Our job is simply not to overthink things or screw up our implemetation of a law by pushing our own ideologies higher than what it truly should be representing...it's a lesson to us all really. None of us are born knowing any of this so if we have to learn all of this it is we either do not know it yet and make these mistakes or we are unaware we are truly not abiding by the right principles. I love that they are still influx and trying something new and figuring things out but they need to not over think anything really and simply express it in the way it always should be expressed.

@felixoginni @tristancelebi Well there are a few key elements to it for me. One is the black tab bar at the bottom, which changes color and style when you switch to a article. Why is the logo grey inside the App and the App icon logo is green. Homepage is where it gets really cluttered and noisy inside the App. What should I focus on: Who recommended it, the picture, the title, the first sentence or wait there is a section with more info about where it comes from and date? I prefer a Medium App that is all about reading!

@ivarelas I'm also trying to figure out how to put an image on titles =(