SaaS Growth & Outbound Strategies

Hey everyone! I’m Ara, a PMM working in SaaS, focused on outbound and lead generation.

I’ve been diving deep into outbound automation and cold outreach—always looking for ways to make it more efficient and scalable. Also super interested in how different SaaS products approach user acquisition.

Would love to hear from others in the space—what’s been your biggest challenge or insight when scaling outbound efforts?