Azvya Erstevan

My Struggles, when trying to market research

Hey everyone 👋 I'm Azvya. I used to built multiple SaaS for an entire year and the main thing i always have been struggling as a Product Owner is MARKET RESEARCH, then a framework comes up to my mind.

You start with lead capturing ➡️ then realize you need to test an idea ➡️ and suddenly you're juggling survey tools, prompts, spreadsheets, and even spinning up your own mini-app with a database... just to see if people care about your product.

Even with AI today, it's still a tic-tac-toe between different platforms, write a prompt here, paste data there, results come back inconsistent. Every time you ask, the answer changes.

That's the pain I'm trying to solve, still working on it. Think of it less like a "form builder" and more like Cursor, but for research. An end-to-end flow from capturing leads, running surveys, to actually knowing what to do next once the data's in, cuz in the end of the day you need human answers right? 😅

I'm here because I know many of you have felt this same friction. Excited to learn how you're approaching research and also share what I'm building along the way!

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