Udaya Sri

How important are subject lines in deciding whether to open a newsletter?

6
What kinds of subject lines grab your attention?

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Ishaq Oyiza
It's like judging a book by its cover. A boring subject line and you’ll probably skip the email, but a good one makes you curious.
Vaibhav
They are super important. That's the one thing that can double your open rate. Think about it when you open your email the next time. What captures your attention?
Enyi Bassey
Subject lines are like the trailer of a movie. If the trailer is boring, you won’t want to watch the movie, right?
murph
Can't be ignored, but reflecting on my own behavior, i think the subject line is more important for free newsletters than paid. If I'm a paid subscriber to your newsletter, I'm already (literally!) bought in to what you have to say. I'm more likely to treat free newsletters as a pool of options on my attention -- if I get grabbed I'm in.
Susan R. Pruitt
people often judge emails by their subject lines, so a great one can really boost your open rates
Celeste
I would say very important as with tons of newsletters to choose to read from, one that catches my attention matters :)