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Giang Thuỳ Trang

Hi, I'm Trang - Brand Communciation Specialist | AMA Session

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People often jump at the chance to ask CEOs questions, but today, let’s switch things up! 🚀 I’m opening the floor for an AMA with a Brand Communication Specialist—ask me anything about branding, messaging, or storytelling. I’d love to connect, share insights, and exchange perspectives with you all! Drop your questions below! 👇

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Brigid Stewart

What are some common mistakes brands make when trying to build a strong identity?

Giang Thuỳ Trang
Launching soon!

Hi @brigid_stewart! I think there are a few common mistakes brands make when trying to build a strong identity: overcomplicating the message, jumping on trends without thinking about long-term implications, or ignoring user feedback.

IMO, the most important one is not being clear about the 'why' behind the brand, like why it exists beyond just selling products or services. People want to connect with something deeper, like a purpose or mission they can relate to. Without that, it’s hard to stand out, build trust, or create an emotional bond with your audience. A clear 'why' gives people a reason to care about your brand.

Lisa Stanley

Storytelling plays a huge role in branding, but not every product has an obvious story,