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Only way to run influencer marketing if you care about ROI

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ROI Measurement — Maximize influencer ROI for Shopify

Rohan Chaubey

Featured

•

1yr ago

Track every dollar spent on influencer marketing and identify which influencers are driving actual revenue for your Shopify store. Get data driven insights that help you refine your influencer marketing strategy and boost your Shopify store's ROI.

Replies

Dhruv

insightIQ

Maker

📌

🚀 Exciting News! Meet the New insightIQ ROI Measurement Feature! Thanks, @rohanrecommends for hunting us! We're thrilled to introduce you to insightIQ's game-changing ROI Measurement feature. Designed for brands serious about maximizing their influencer marketing ROI, we've revolutionized the way you track, analyze, and optimize your campaigns. 🔍 The Challenge: Blurred ROI Visibility: Existing platforms often provide superficial insights, relying on vanity metrics like likes and comments. Brands struggle to discern the actual financial impact of their influencer collaborations. The lack of precise ROI tracking leaves marketers in the dark, hindering strategic decision-making. Incomplete Financial Metrics: Many platforms fall short in delivering comprehensive financial metrics. Traditional measurement tools focus on engagement rates but overlook critical monetary indicators. Brands are left grappling with incomplete financial data, making it challenging to assess campaign profitability. Limited Attribution Models: Attribution models are often simplistic and fail to capture the nuanced customer journey. Marketers face difficulties in assigning value to specific touchpoints, leading to an incomplete picture of the influencer's role in the conversion funnel. Without a robust attribution model, brands struggle to understand which influencers truly contribute to the bottom line. 💡 insightIQ's Solution: Precision in ROI Measurement: Break free from vanity metrics. Gain granular insights into your influencer campaigns' real financial impact. Accurately calculate ROI, factoring in conversions, sales, and purchase intent. Holistic Financial Metrics: Go beyond engagement rates. Measure the complete financial landscape with comprehensive metrics like CPE, CPM, CPV, and TMV. Understand the tangible monetary outcomes of each influencer collaboration. Advanced Attribution Models: Embrace sophisticated attribution models. Track the customer journey comprehensively, attributing value to every touchpoint. Uncover the true contribution of each influencer to your campaign's success. Ready to revolutionize your ROI tracking? Share your thoughts with us! We want to hear about your challenges, experiences, and aspirations in influencer marketing. Connect with us and let's reshape the future of ROI for influencer marketing together. Join the Conversation: 👉 Drop your opinions, challenges, or just connect with our team for any questions (https://www.insightiq.ai/contact-us) 👉 Download our insightIQ shopify App and start transforming your influencer collaborations.

1yr ago

Saurabh Tiwari

congrats on the launch does this tool track organic conversation ?

1yr ago

Nithin N

insightIQ

Maker

@saurabht_seo hey, we are working on it as we speak and will be releasing it shortly

1yr ago

Germán Merlo

Congratulations Dhruv! You've done an amazing job launching this amazing ROI Measurement product that will help maximize influencer ROI for Shopify. Truly impressive!

1yr ago

Dhruv

insightIQ

Maker

@german_merlo1 Thank you for such kind words! :D

1yr ago

Rami - Browsingbuddies.com

Straight Fax

Don't referral tools already have these analytics?

1yr ago

Nithin N

insightIQ

Maker

Hey @kingromstar, referral tools do capture similar events and there is an overlap, but the scopes are slightly different. In a referral/affiliate marketing tool the conversions are tracked and a monetary reward can be paid out in either a fixed or variable capacity. Here all the referrals are linked to the last person who referred the user. What we at insightIQ are doing is capturing all the referrers who referred a particular user and allowing the marketer to choose how to distribute weights. Since the referrers here are a set of influencers who are already paid for posting the links - we find out the individualized return each influencers generated for a store.

1yr ago

Irfan Abbasi

This was much needed - something that talks about the bottom line rather than abstract numbers. Quick question - will I need a developer to integrate shopify?

1yr ago

Nithin N

insightIQ

Maker

Hey @brainfabias, Thanks for sharing your thoughts. No need for a developer to integrate with Shopify. You just need to install our App from the Shopify App Store and follow a 10-second tutorial to enable and test the connection.

1yr ago