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Image Display Control — The next generation of responsive images
Image Display Control is the next generation of responsive images. It connects different sides of web ecosystems and photography workflows, making it easy to ensure that image assets are shown correctly everywhere and always.
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Seems like a great product. @marinae what are your thoughts on fully AI generated images and how that might impact your business? Assuming that these images can be generated to fit specific crops/placements etc. from the start.
@kallefreese super interesting question, and something I think about on a daily basis.
So far, cropping and composition have not been given serious consideration in these models. Much of the current training data is based on center-cropped images, resulting in monotonous results.
But even if ML models would be capable of taking the limitations and restrictions of the “frame” better into account, that still only solves part of the problem. The image will still need to be shown in different sizes and aspect ratios on different devices and platforms. Without Image Display Control, it cannot adapt correctly to all those containers.
So Frameright and IDC complement also AI-generated imagery. And to make the process smoother, our own Frameright AI can be used to provide crop composition suggestions. This is not the same thing as generative models creating multiple versions of the same image as hard-crops. Instead, we aim to enable one image asset to adapt to multiple shapes and sizes.
My motivation for building IDC is to ensure that there are the right tools for rich visual storytelling in the future for both machine-generated and human-generated content. As I am writing this, my mind is filled with new possibilities for how images could work. There are many developments that impact and support our business. We are excited to be at the forefront of these advancements.
A big fan of what you're building, with so many use cases for creators and publishers alike. How do you see AI helping your users in the future?
@bencostantini thank you for you support! AI is a challenging topic for all creators and publishers. We’ve built our Frameright AI in-house with help from media companies and news agencies because it’s really important for us to understand what kind of impact it can have on visual culture.
I think AI can be really helpful, but it shouldn’t be the only approach. Instead we’ve taken an “augmented intelligence” approach, where the AI gives suggestions and guidance, but those can be improved by human users. Context, content and intention is important in news, sales and communications, so it’s important for us that the final decision is always in the hands of the user.
This goes really well with Image Display Control’s metadata approach, because the correct display options can be updated by anyone in the workflow at any time.
But with that said, we have some interesting new AI things coming out soon, so keep your eyes open 👀
I'm one of the investors who backed Frameright from the start. The team continues to deliver great stuff. Check it out!
💡 Bright idea
This product solves a lot of problems for creatives, particularly automating tedious design tweaks, saving an amazing amount of time. I can't imaging any designer not getting a huge boost in productivity. To me this is another Figma – enabling designers to radically improve workflow and focus on what the do best, create.
Innovations like your product are an important part to build the next chapter of the internet! Big fan of the product and the team, never stop innovating!
Obsessed with this. Framing images has been a thorn in our side for years. As an ecomm business this is HUGE HELP.
This looks great! The metadata based approach is interesting and should make it possible to connect multiple services and systems without a complicated network of APIs. Nice work!
💎 Pixel perfection
As a journalist, handling pictures in the CMS can be a big frustration. This product has a very elegant approach to the problem - using image metadata to add the different cuts directly to the image. This way the cut can be edited by the fotografer, picture editor or even at the picture agency. I think that could potentially really improve workflows as well as the look of websites. Really cool!
@elena_e Thank you for your amazing words. It means a lot for us to hear this from a journalist 💎
💡 Bright idea
Innovation at it's finest. Brand experience is becoming more important than ever, and images are a key part of this. At the same time, every platform uses their own dimensions which are ever so slightly different, changing the outcome completely. Frustrating process, with now finally a promising solution!
Congrats on the launch 👏🏻 This is a solution that immediately gives you the feeling that why this hasn’t existed for a long time! That’s usually a very positive signal 🚀
@kare Great to hear that what we are doing immediately connected with you. We hope to see others will pick up the signals as quickly too 🚀
Love the feature, I will definitely try it out!Thats an amazing app you guys have. Keep the good work!
@ingio Thank you! Let us know how Image Display Control fits your needs, we are always super happy to learn more about all kinds of use cases and new ideas 💡
I have known the team since the early days, and they have consistently demonstrated determination to build and push through this innovation that will revolutionize how images are handled in the digital environment. I'm looking forward to seeing Frameright IDC adopted by professionals around the world!
@toniperamaki Thank you for your kind words. It has been a pleasure getting to know you ✨
Congratulations on the launch! The struggle with image ambiguity and the time wasted on figuring out image requirements is something I can relate to all too well.
@sara_smith12 Thank you! We are happy to hear that we can make your life much easier now. Please reach out to us, and we will ensure a smooth onboarding process for you. You will no longer have to waste time trying to make images fit ✨
This is pretty nice, now let’s make all websites display images correctly. Love it!
Looks great! I really hope more major platforms would introduce support for the format.
@shlema Thank you so much for your comment, and yes, I agree. I hope to see more media houses adopting IDC, as it has proven to save a lot of time (and nerves).
Congratulations on launching Frameright and IDC! can we add the metadata instructions on images?
Thank you @sarvpriy_arya ! Yes, you can use our browser-based editor at https://frameright.app to add IDC metadata inside image files. You can find our tutorials here https://www.youtube.com/playlist... and I'm also happy to onboard you over a video call if you want to :)
Image Display Control by Frameright