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guillaume cabane

Hull for Zapier - Hull stitches the data, Zapier triggers the workflows

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Hull for Zapier allows you to create 2 types of workflows:
- A Hull event on a User or Account triggers an action in your tool connected to Zapier
- A Zap triggers a creation/update or research on a User or Account inside Hull

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Romain Dardour
Hey Producthunt friends! 👋 We built Hull's Zapier integration to be much more than just a set of triggers and actions. We created a deep connection that unites Zapier’s best of breed workflow engine combined with Hull’s system of intelligence to create ultimate combo for personalization, allowing to go beyond everything you have ever used before. Happy to answer all your questions!
guillaume cabane
Hunter
Long time user of both @hull and @zapier, I'm thrilled to see an official integration to enable me to create the most crazy and value add hacks!
David Gross
Congrats @romain_dardour. Hull looks super interesting. How is it similiar/different from something like Segment or MParticle?
Romain Dardour
Hey @leadoneer - Hull's core focus is on building a unified, enriched and cleaned source of truth, that is then Synchronized back to all your tools in realtime. Whereas most CDPs focus on Web traffic and Backend traffic data ingestion, and AdTech & Analytics as destinations, Hull is different because in addition to raw traffic and product data, it embraces SaaS software such as Marketo, Salesforce, Hubspot and more as native sources that are ingested and unified automatically, It then lets you filter per-entity, per-field and per-segment to update each tool in a very precise manner as data changes in Hull. No more `First_name` being different in each tool, you can unify them all in Hull and then sync the result everywhere.
Jon Hawkins
@leadoneer @rdardour Having been in media for many years, I find Hull is the closest solution to achieving the elusive "360 view of the user" I've seen to date. You might find this page helpful to see the hierarchy or order or priority for Hull's approach to automatic identify resolution, https://www.hull.io/docs/concept.... They're also just an amazingly accessible and knowledgeable group of folks, great business through and through.
Romain Dardour
Thanks @hawkinsjon ! Really appreciate this coming from an industry expert like you! We love Customer.io and recommend it anytime a discussion revolves around Email as we believe you guys have the best solution solution on the market!
Francis Brero
As a big fan of Zapier and Hull, I'm excited to see the possibilities unlocked through this
Matthieu Vaxelaire
Awesome! Good job!
Thibault Demeocq
Hull is now connected to the world ! congrats
Jules Boiteux
Maker
@thibault_demeocq1 thanks, can't wait to see how you use our Zapier connector to update Users in Front!
fred @Mimbi
Happy (long time) user of both services => delighted to enjoy a deeper integration between @zapier and @hull to automate even more stuffs at scale with advanced workflows!
Jules Boiteux
Maker
Hey! Thanks, @guillaumecabane for hunting us :) I'm super excited to have our new integration with Zapier rolled out. The number of SaaS software has not stopped increasing in the past 10 years as more and more companies are switching to cloud-based software and are becoming more vertical-specific. As a result, it has become compulsory for BtoB SaaS companies to subscribe to products that allow tools "to speak with each other". That is the main purpose of Hull, to unify customer data across your various tools in one single place and sync them back. This also prompted Zapier to become such a successful company with its workflow product that allows orchestrating actions in a tool based on a trigger occurring in another. Our new Zapier connector will allow you to combine the power of Hull's data unification with Zapier workflow capabilities. Want to help your sales and customer support better speak with leads and customers? Trigger a Zap whenever an Appcues event or a Stripe event is fired so that it updates the profile of the user in Hull. Thanks to our Intercom and Salesforce connector, this data will be made accessible to your sales and CS quickly. Want to reach out to anonymous users as fast as possible with a personalized Intercom message? Connect Clearbit Reveal to Hull and create your own scoring rules in Hull. Then, use our Zapier connector to shoot a message in Intercom whenever a user enters in a segment defined by that score. And there are thousands of other use cases you are going to be able to achieve with that new Hull and Zapier connection. I would be happy to discuss your use cases with you so do not hesitate to reach out!
Gautier Husson Fif'
This makes so much sense. The integration I have been waiting for without even knowing it. I already can see so many potential uses, will get back to your team asap for more feedbacks ! Thank you 🙏
Jules Boiteux
Maker
@gautier_husson thanks for the shootout, you have my contact ;)
Valentin Huang
Hull and Zapier, what a combo!
Jules Boiteux
Maker
@vhuang thanks bro, appreciate it!
Tom Benattar
Definitely amazing! 🚀
Romain Lapeyre
Long-time user of Hull, they do a much better job than Segment persona at giving you a consolidated view of the customer. We wouldn't be able to automate half of our processes without Hull.
Axelle Heems
Nice new integration @hull team! Surely this will ease up some things for user not so familiar with ElasticSearch to still use Hull in Zapier 👏 Already thinking of ways to improve our workflows in place to make them even faster, without having to wait for syncs with the HubSpot connector - also a nice new way to replace some Customer.io campaigns that trigger Zaps 🤔 Anywho, trying it out today!
Yannick Mathey
😍
Josh Dzielak
This is big! Nice to seae the workflows going in both directions and eager to give it a try. @hull and @zapier are a great fit. Congrats!
Queta G. Lizardi
Great news! So happy about this one!