Instagram Engagement Report 2019 - Data, insights & trends collected from 48M+ Instagram posts

Thank you @liamboogar for sharing our brand new report! We had a really fun time creating it with our data scientist + the team at Hubspot - we're stoked to see this finally go live :) Instagram engagement is a golden KPI for many marketers, but so much of the platform is changing all the time that it's hard to know what works. To make things easy - we've compiled all of our research and best practices into a neat little report. We're here to answer your questions, listen to your feedback so we can make our reports even better :)

Always love the detailed insights in these reports! It's also good to see some numbers behind the idea that every brand needs to be doing more video marketing. You hear this all the time, but not always with a whole lot of substance. Clearly video works on Insta!

Hate when people require my email for a piece of content. Love the way @drift is doing conversational marketing and businesses should start to discuss with people first before asking them something in exchange.

This is gold for everybody that is using Instagram as a marketing platform but also as an egagement network. Great job guys!

Awesome insights! Incredible (and reassuring) to see that relevance and quality are well rewarded on Instagram 🚀

Just downloaded the report. Loads and loads of actionable data. Love it and love its warm design. Superb piece of content, guys <3

Crazy cool stuff!!

The HubSpot and Mention combination is a winner.

Pros:

Extremely useful!

Cons:

I wish it was available for the last 2 years!

Nice job, a lot of information. Thanks a lot! I've even shared link with my colleagues, who works with social networks. But my only concern is about some metrics: there is a lot of vanity metrics (like the average number of likes; number of followers) which i prepare not to use to make some serious decisions. You can make report shorter and easier, but the main thing: don't allow so marketers use that as a point to push some decisions 😆 But the good thing is that you have recommendations "how to read it" - my upvote for that 😉

This section can't be blank, but I covered the comments in the above

Pros:

Covers most of the bases

Cons:

There are no benchmarks for engagement on pictures, video or for verticals like B2B or beauty etc

I don't like their marketing tactic of @'ing folks on twitter (like myself) who aren't even following them to check out this page on PH... it feels gross.

Solid info, slick design but did I miss the actual engagement rate number?

Thank you guys for providing so much gold in this report! Some big golden nuggets to take away and we will be sharing this with our community!

No "wow" or "aha" stuff in this report.

Pros:

Found some funny insights like #9gag is the most used hashtag

Cons:

Basically it has no value if you aren't a complete newbie in digital marketing

niiiice, great insights