How to Product — How to break into product management

Hello 👋 everyone, I hope you are all staying healthy and safe during these uncertain times. I’m a first time maker on Product Hunt, and I'm super excited to be sharing what I've been working on over the past 16 months. Getting a job as a Product Manager is difficult, especially without any formal experience. When I started my initial search to become a Product Manager, I found it most helpful to reach out to other PMs who could tell me about their experience. It turns out other people find this valuable too. I kicked off research to learn more about the typical journey people took when choosing to pursue product management as a career. Candidates shared their challenges when it came to an easy way to meet PMs to have extensive discussions. They also shared how beneficial this step was since it contributed towards their decision to pursue the role and for interview preparations. So I decided to help solve a part of the problem in the funnel of becoming a PM. Through a variety of interviews I conducted with present-day Product Managers, the book highlights the variety of challenges they faced in securing their first product role. It draws out essential themes from the interviews and presents similar ideas to those looking to transition into a product role. The book dives into the effective ways of gaining knowledge about product development and shares tips to inspire candidates to form their strategies since there is no linear path to becoming a Product Manager. I'm incredibly thankful for all the Product Managers who were able to contribute to this book. They believed in the vision of this project of giving back to others. Especially since some of them also struggled to get into product. They were very generous with their time, knowledge, and I asked so much of them, and they continued to give repeatedly. All dedicated their time without asking for anything in return, and I'll be forever grateful. You can get a FREE digital version of How to Product for a limited time on howtoproduct.io If you don’t have time to read the entire book, you can also check out the summaries I made here: How to Product in 30 mins How to Product in 15 mins How to Product in 5 mins Please let me know what you think or if you have any questions. I’d love your feedback so I know how to improve. Thank you ❤️

The book looks great. I would like to recommend to my grad-level marketing class, just concluding. (Fortunately we were online to begin with.) How would you like to be cited, APA format? (Normally this includes publisher, for a book.)

Love it love it love it! Super insightful, and happy to have helped prove the concept at its beginning stages alongside ya!

I like the concept of using product as a verb. I already started reading, and i'm enjoying the read so far. Welldone for curating different view points into one book which will be helpful for those in product mgmt career path, as they can apply themselves to any of the stories. Congrats on your launch!

Love this so much! Recommended this to some PM hopefuls I'm mentoring. Thanks for the amazing resource! 🤗

This looks amazing, can’t wait to give it a read!! There’s definitely a need for books on how to break into product management.

Comprehensive take on the journey into Product Management from a diverse set of PMs across different industries, each with their own story. I wish I had this a few years ago!

There’s no shortage of articles to read about becoming a PM, but to have everything compiled into a single book is something I would have loved back when I started.

Incredible compilation from Product Managers worldwide from renowned companies to startups, highly recommend this read for anyone who wants to start their journey to become a great product manager. Kudos, Sefunmi!

Super excited, looks great. Just downloaded and starting to dig in! Definitely coming at the field from an unorthodox avenue, and incredibly grateful to have such an extensive resource. ✊🏾🔥🙏🏾

This looks awesome, have requested a download. As someone new to the space and interested in product I'm really intrigued by your stories. By the way, on a side note - can I just say what a beautiful website you have for the book too - did you build yourself and was it built on a no code builder?

This is really well done @sefunmioshy . I love the idea of the 30 minute, 15 minutes and 5 minute summaries.

Amazing work on this @sefunmioshy - you can see the care and passion that has gone into this. Looking forward to reading!

My bro did a thing! If you want to learn "How to Product", this is truly the book for you! He put lots of love into this so I'm sure you'll learn a thing or two along the way.

Definitely looking forward to reading this Sefunmi has been a great help so far in guiding me to transition into the PM role and I have no doubt he has done an amazing job on this project. Congratulations

Downloaded it and currently giving it a read. So far, it's been super insightful for those who are looking into various fields in tech, most especially students Congratulations @sefunmioshy for the launch, and thanks for the insightful nuggets you've shared through this

Thank you very much, I have just downloaded your book. I have questions. How can I reach you personally please?

When I pick up a book to read like movies I usually know in the first few pages or in the case of a movie few minutes into, and I can say I already have a feeling that is a going to be a great read kudos 👏🏼👏🏼👏🏼👏🏼

@sefumni Looks excellent and relevant to my career. I'm literally in the process of transferring to a Product Management career at my place of work. I've actually created a valid business case for a PM to be included into the operating model in my work and now a Managing Director is hiring me. It's good to have resources like this book helping folk make the transition. Well done

This book offers such practical approaches for people of ANY background to get into product management. LOVE IT!