What stops giants like OpenAI or HubSpot from building testimonial software?

For @Gridapps Testimonials Testimonials, the answer is specialization. Big players focus on broad ecosystems—CRM, AI, or marketing automation—but they don’t spend years perfecting testimonial workflows, video editing, multi-language support, brand kits, or curated “Wall of Love” experiences.

Testimonials need deep integrations, automated collection, and professional display across websites and campaigns. Giants prefer scale; we focus on depth. Proven history shows they acquire niche products instead of building them from scratch.

Gridapps already solved these complex problems, turning customer feedback into powerful marketing content. The real question isn’t what stops giants, it’s why would they spend years solving testimonial-specific problems when @Gridapps Testimonials does it better?

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