Web Guide is a new Google Search Labs experiment that uses AI to intelligently organize your search results. It groups web links into helpful categories, making it easier to discover information.
Google is testing a new Search Labs experiment called Web Guide. If AI Mode feels like a centralized, conversational chatbot, this is a familiar yet strange take on the traditional search experience.
The stream of links is still there, but it's reconstructed. The experience feels a bit... bizarre?
If Google Search continues to evolve in this direction, it could fundamentally change SEO and search advertising. Get ready for that.
I really love what Google Labs is doing—it feels like a creative playground where AI and imagination come together. Experiments like Flow, Doppl, and Stitch are not only fun but also inspiring. I’m curious—how do you decide which projects move beyond Labs, and will there be ways for creators to collaborate in the future?
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Hi everyone!
Google is testing a new Search Labs experiment called Web Guide. If AI Mode feels like a centralized, conversational chatbot, this is a familiar yet strange take on the traditional search experience.
The stream of links is still there, but it's reconstructed. The experience feels a bit... bizarre?
If Google Search continues to evolve in this direction, it could fundamentally change SEO and search advertising. Get ready for that.
@zaczuo Definitely checking it out. Search and consumption is going in this direction. Short, cumulative and informal
I was excited, but then I realised that this alert is a standard for my country when it comes to progressive tools. NWM. :D
Search is adapting to changing times
Revolutionary UX! But technically:
1. How does Web Guide coexist with Ads/Featured Snippets?
2. Does it prioritize diversity (e.g., prevent one category dominating)?
3. What metrics define ‘helpful’ categories? (Click-through diversity? Dwell time?)
SEO implications? 🤔
l think it shows the tech giant's ambition to shape the future.
I really love what Google Labs is doing—it feels like a creative playground where AI and imagination come together. Experiments like Flow, Doppl, and Stitch are not only fun but also inspiring. I’m curious—how do you decide which projects move beyond Labs, and will there be ways for creators to collaborate in the future?