John O'Nolan

Ghost 6.0 - The open source product that generates $100M+ for creators

Networked publishing with ActivityPub, deeply integrated native analytics, a huge number of improvements, and $100M+ earned by indie publishers. Our biggest-ever release. The most exciting thing on PH today that has nothing to do with AI. Probably.

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John O'Nolan
What’s up hunters! It’s been a while ✌️ I’m excited to share our latest major version release, Ghost 6.0, which the whole team has been working incredibly hard on. The TLDR: We’re shipping two of our most-requested features ever Deeply integrated networked publishing on top of an open web protocol called ActivityPub, meaning Ghost publishers can now follow and interact with one another — as well as people across Bluesky, Mastodon, Threads, WordPress, Flipboard, and more. And we’ve built a native analytics suite into the core of Ghost, to give creators and publishers more data than ever before about their audience and their business. I’m also excited to share a recent milestone: Creators and publishers have now earned more than $100,000,000 from premium subscriptions, powered by Ghost. For those of you who can remember back that far, our first ever launch on PH was in 2014. Back then, it was just me and my co-founder Hannah, shipping our first ‘real’ version of a prototype new blogging platform off the back of a Kickstarter campaign. Our MRR was ~$3k, and we had little more than hopes and dreams about what our open source publishing platform might someday turn into. Here’s how the website looked back then: https://web.archive.org/web/2014... A decade later, Ghost has evolved from a basic blogging tool into a powerful publishing platform that’s brought the business model that worked so well for SaaS startups to publishers and creators. While the media industry as a whole is in turmoil, there’s a rising tide of independent creators who are doing better than ever — earning recurring revenue directly from their audience, with a tech stack they own and control. While a lot has changed, the most important things are still the same as ever: We’re still a proud, bootstrapped non-profit organization. We still release all our software as free and open source, under an MIT license. We’re still a fully remote team, spread all over the world. And we still care deeply about using technology as a force for good. If you remember Ghost from the early days, thanks for being part of the journey! If you’re just hearing about us today for the first time, hopefully this got you curious. Either way, I hope you’ll consider checking out what we’ve been working on. Full changelog here: https://ghost.org/changelog/6/ If you want to chat or you have any questions, I’ll be hanging out today in the comments 💬
Doug Warren

@johnonolan Now I can use Ghost for both long-form content and short-form notes from web browsers, email newsletters, RSS feed readers, and now social web platforms via ActivityPub. Also, I really appreciate the integrated analytics support that has been added to the platform. Thank you.

Curiositry

@johnonolan Been self-hosting Ghost for over a decade, since the first public release (v0.3). Ghost 5 → Ghost 6 was the smoothest update yet. Congrats!

ActivityPub integration is probably the feature I've been most excited about in Ghost's whole history. It's fantastic to have a big player like Ghost throwing their weight behind POSSE and the open web!

Keep up the good work 👍

Aaron O'Leary

I tried Substack and Beehiiv for my own house hunting related newsletter a while back but ultimately ditched both for Ghost. The writing experience is top notch, the themes are great and it's not packed with a ton of "hype" features that feel more gimmick than useful.

Really excited to try out this new update!

John O'Nolan

@aaronoleary Legend 🙌 we do our best to focus on quality rather than quantity of features; which turns out to be.... the less trodden path in publishing tools. 😅

Aaron O'Leary

@johnonolan quality > quantity always!

Jonatan Svennberg

Super exciting to see Ghost 6 live! Long live the open web! 🎉

John O'Nolan

@mr_lundis Thanks so much 🤗 and very much agreed

Tim Chen

I have been tried Wordpress, Substack, but finally I choose Ghost. I really like it! Especially the UI.

John O'Nolan

@timchengb Same 👊

Cameron Archer

Congrats on the launch, @Ghost, @johnonolan, @peterrschulz and team!

Pumped that @Tinybird gets to play a role in this and provide deeply integrated real-time analytics for both Ghost(Pro) and self-hosting users.

LFG!!

John O'Nolan

@peterrschulz  @cameron_archer and we've got sooo many ideas for what to do with it next!

Pete

Been a Ghost user for 6 years now - really nice and clean UI for blogging

John O'Nolan

@petecodes Cheers Pete, thanks for sticking with us ✌️

Scott Burton

Ghost is awesome - it's nice to see it continue to be developed! I'm excited to try out ActivityPub and the native analytics suite.

Do you plan to add more integrations to Ghost in the future? A few I can think of that would be useful: n8n, Outline Wiki, and Baserow. Having some of these integrations would help streamline my SEO to content workflow, specifically with the content planning phase and publishing automation.

John O'Nolan

@smjburton Yes! Ghost already works great with n8n - they've had an integration for a while - but we've got a few more things cooking, too 😏

David Ramos

Just beautiful. And having that network inside where you can read + interact is an absolute game-changer. Congrats on making the internet better with every launch!

John O'Nolan

@ramosauthor Got so many ideas for how the reader piece might evolve next :)

David Ramos

@johnonolan 🤩 always 2 steps ahead!

Doug Warren

Congratulations! This is a major achievement. I enjoyed the social web beta and upgraded to Ghost 6.0 today.

John O'Nolan

@dpw67 Thanks so much for being part of the beta 🙌 couldn't have done it without all that early testing

Christopher Jorgensen

I tried installing 5.8.3 into a shared hosting environment at pair.com and failed. It doesn't write a log as to what failed. It just stops. Would I have any better luck with 6.0 and is there any tricks I'm overlooking to get it installed (like installing locally and then uploading the files). I'd like to play with this, but I'm a hobbyist, not someone who needs a full blown paid account. I'd like to use it in the environment I'm already comfortable with.

John O'Nolan

@cjorgensen 5.8.3 was released in 2022, so, definitely not the expected version to be installing. I'm not familiar with pair, but generally Ghost doesn't run in shared environments. We have detailed guides in our docs: https://docs.ghost.org

Atmos

I saw this update in my dashboard today. I currently use Ghost for my main German website and Substack for my English content. The reason is, because it's still impossible to make a multi-language site with Ghost (will this change in the future?). Also the social aspect was missing - which now should be there but I'm still not sure how exactly this works and how to gain followers inside of Ghost. I will have to look into this over the next days.

Joey Judd

Dang, open source AND fiercely independent? That’s such a breath of fresh air for publishing—so tired of being locked into platforms. Does Ghost make migrations easy if I’m coming from WordPress?

That is very cool

vivek sharma

No more juggling platforms or losing revenue to fees. This all-in-one solution lets creators publish, build community, and monetize, from newsletters to memberships with full control. Decentralized, open source, and 0% payment fees? That’s creator-first infrastructure done right

Junwei Huang

Built-in distribution is awsome!

Native analytics suite is great for bloggers. Really helpful to understand traffic better.

Atharva Bhange

Impressive update! The ActivityPub integration meaningfully expands distribution and engagement across platforms, and the built-in analytics adds a much-needed layer of insight for creators. Ghost 6.0 is a solid step forward for independent publishing infrastructure.

Chintan Shah

Seems interesting. Do you folks also support users in Asian sub continent? Curious because substack and others have limited payment method for Asian sub-continent... hence curious

Samanvaya Pant

With ActivityPub integration, can Ghost 6.0 now federate comment threads across different platforms?

Bhavya Arora
Launching soon!

Ghost is a minimalist powerhouse for professionals and publishers clean writing, fast publishing, and real ownership of your content.