Ghost
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Publish online, build a business, work from home
John O'Nolan

Ghost 4.0 — Newsletters, memberships, subscriptions - all in one place

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No betas. Just dreams.
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John O'Nolan
Hey Product Hunters 👋 It's been 8 years since the first version of Ghost launched on Kickstarter and I'm really excited to share Ghost 4.0 with you today. We've shipped more than ever and doubled our team since our last major release back in October 2019. There's so much new stuff it doesn't all fit into a single post, but here's some of the highlights: 📈 We built the dashboard! Now you get real stats on how many posts are read, who's reading them, and who your most engaged members are. 💰 Native memberships and subscriptions are no longer in beta. Publishers who started Ghost sites with Ghost last year are already making more than $2Million per year in revenue. 135 currencies supported, with 0% payment fees. 📬 Email newsletters are built-in too — Whenever you publish a post, you can deliver it by email to all your members. A year ago we sent about 6,000 emails a month. Today: Several million. 👩‍💻 New member management features allow creators to easily import, keep track of and offer support to their members. 💅 We've released several popular themes, free and open source, alongside a brand new theme marketplace and experts directory. Sites are easier to customise too, with simple brand settings inside Ghost Admin. ⚡️ Plus, a host of new integrations, a brand new $9 starter plan and code refactors that have improved overall performance! We've come a long way in 8 years, and Ghost is now a team of 21, with $3.3M annual revenue, still structured as a nonprofit organisation, and still making everything we do open source. As always, thanks so much for all your support! Full changelog here: https://ghost.org/changelog/4/
Bobby Voicu
@johnonolan man, amazing news. Especially the $9 starter package. While I don't make a business of publishing and the other packages don't really make sense for me, a $9 package would be amazing. The thing is, I don't see it on the homepage, to see the limits. Any timeline for that? :)
John O'Nolan
@bobbyvoicu We're setting lots of things live throughout the day! Should show up shortly :) [edit: live now]
Arav Narula
@bobbyvoicu @johnonolan Is it paid one time or Monthly?
levelsio
@johnonolan congrats! Love it and love using Ghost ❤️
John O'Nolan
@levelsio Cheers Piet ❤️
Pete
Looks great! Can you link to the iveel themes that you acquired? I can't find them in the marketplace.
David Ramos
@petecodes Hi Pete. The iveel themes are in there, just by their individual names: Dawn, Alto, Edge, Ease, Ruby, Dope, and Wave. If you sort by "Official" you'll also see them easier. https://ghost.org/themes/
Shaan Puri
love ghost (tho it's a bit complicated to use) question - do you guys have automations? (eg. a user signs up for the newsletter, so they will get a 5 email drip sequence over the next 10 days?) Convertkit currently does this well, but it's pretty expensive
Naz
@shaanvp Ghost doesn't have this specific feature. By design, there's an abundance of integrations available instead (https://ghost.org/integrations/) and long list of Zapier automations (https://ghost.org/integrations/z...). In case none of these work and you need something unique, there are webhooks (https://ghost.org/docs/webhooks/), which allow to customize reactions to certain events in Ghost as you need.
Rob Hope ⚡️Yo!
Jeepers now that's a huge release with some big community earnings to back it - it must be so rewarding seeing creators quit their day jobs after monetizing (with real MRR) on the new platform. Respect and well done.
John O'Nolan
@robhope Thanks Rob! The last year has been an absolute goldrush for the creator economy. Slowly at first, then all at once. Will be really interesting to see how this ecosystem evolves over the next few years
Rich Peterson
@robhope I agree! Huge release and an epic way to sell a paid newsletter, member subscriptions etc. I've added to https://servicetoproduct.com/sel...
James Gill
I'm a sucker for a good looking dashboard – but this is SO much more than that! Congrats to everyone at Ghost on what looks like a fantastic release. This is HUGE!
John O'Nolan
@jamesjgill Thanks for being there from the start!
Rauno Metsa
Started writing on Ghost just a couple of days ago – so far I love everything! I wanted a tiny blog that is deeply integrated with my site and so I'm using Ghost as a headless blog – I'm using it's Content API to fetch my posts in JSON. This lets me show my blog posts however I want inside my site – looks like this: https://microangel.co/blog For me: ✏️ I love the editor, super nice to write, upload images, set excerpt, etc. 🛠 Content API is very sool and so easy to set up. 💾 I could host it on my own, but I didn't feel like I want to start thinking about how to install, should I take a new droplet on DigitalOcean, etc. So I went with cloud hosted Ghost. 💵 And it's great news that Ghost now has $9/mo starter package! And I just pushed a button and upgraded to 4.0 👏
Mark Sanders
@raunometsa Great way to go Raul. What is your stack? How custom is your site in terms of ghosts plans?
Rauno Metsa
@mjsand Hi Mark! Building it with PHP on Laravel. Not sure what you mean by "custom in terms of ghost plans", but I'm using a $9/mo Ghost and fetch posts data through API to show on my custom blog written in PHP. Because: 1) I want the blog to be inside my own site and 2) I don't want to learn how to build Ghost themes.
HiramFromTheChi
@johnonolan — this looks awesome. Been wanting to try Ghost, but I can't access the Ghost website at all because it blocks VPNs. Why is this, and is there any way to access it without a VPN? Can't image I'm the only one in the VPN boat unable to access Ghost. 🙁
John O'Nolan
@hiramfromthechi we regularly block IPs that we get abusive, automated/spam traffic from. Dont really care what else they get used for, more concerned about keeping our network online :)
Andrea Bosoni
Hey John congratulations, the new dashboard looks amazing! 🤩 I have a question about the Ghost Pro basic and standard plans. How many members do they include? It’s not very clear.
John O'Nolan
@andreboso I've updated the page to remove the confusing "+" symbols, sorry about that. Hopefully clear now
Andrea Bosoni
@johnonolan got it. If I can give you a suggestion, I think the current pricing tiers are perfectly calibrated in terms of website visitors but a bit short in terms of email subscribers, especially for folks like me with a list in the 2-3k range. Maybe keep the “+” 😝
John O'Nolan
@andreboso We'll be launching a 2nd pricing update very soon that takes care of exactly this :)
Marc Perel
That's it team! Love the native memberships and the zipless themes, I was just asked by a friend about options for a new site, and I think I know what I'll be recommending then... Great timing.
John O'Nolan
@marcperel Zipless themes is huge - solves the most common pain point we saw early users hitting where they were intimidated (understandably) by having to deal with theme files. We're hoping to expand this functionality out to more areas in future, too :)
Dan Rowden
Super exciting to see one of my favourite pieces of software getting more powerful and useful for creators. It's been a blast following the progress of v4 over the past ~year masquerading as smaller v3 features 😅 I've been betting on Ghost becoming a standard in online publishing since I started working on Cove about a year ago, and I'm glad more and more people are starting to find out about it. It's the future.
John O'Nolan
@dr Cheers Dan! Let's see what the next year brings
Danny Greer
Switched our blog from Hubspot to Ghost a year ago -- turned out to be a great decision. Looking forward to this update....the in-platform analytics look especially delicious. :)
John O'Nolan
@dannygreer Thanks so much Danny, we're stoked we get to help with the Close blog :)
Parker Ituk
?makers is there a way to curate my posts in one post? I'm thinking of using the cards within a post to import other post
JoyValeriee
I just set up my instance of ghost with the open sourced version and this is so easy to use! Is it possible to create multiple member tiers (free , paid yearly, lifetime?) I would loveto be pointed to some documentation if there is?
Süheyla Şeker
Newsletter curation and discovery is one of the biggest problems facing readers and writers, and Ghost is the best solution I’ve seen. Plus, it’s just beautiful. Congrats!
Peter Ramsey
Hey, will Ghost ever allow custom content blocks? i.e., say people wanted to create a content block for "a custom slider", or an element which has variable content (such as a stock ticker)?
John O'Nolan
@builtformars It's already possible right now, to some extent, by using HTML cards and saving them as content snippets - which are effectively custom content blocks. Assuming you're comfortable with a little code, there's no drawback to this approach. We'll definitely come up with something that's more friendly to non-developers in future, too.
Peter Ramsey
@johnonolan Thanks for the reply. I considered shifting builtformars.com to Ghost, but after looking at the custom blocks it just wasn't possible in the way I needed. - Admin (author) selects the content block of "BlockX" - Enters data for the fields pre-set for "BlockX" - Block appears just like any other content block The HTML card approach requires authors to be comfortable with code. So HTML cards are okay for individual-ran sites, but not for sites expanding into multiple journalists. Would love you to add this.
Anna Scherbak
Hey guys! Amazing update, I've been following Ghost for quite some time but decided to use another platform. But after this update I'm starting to consider switching back to Ghost. Really happy to see products growing and maturing, opening to more and more customers.
Sam Beckbessinger
Hooray! The membership features have been an absolute game-changer for me. Thank you (and your brilliant team) for the work you do <3
John O'Nolan
@greenhamsam Thank you for running one of our favourite sites 🤗
David Ryan
As ever @johnonolan this is another fantastic update, with another significant adjustment to what's been a fascinating product and community. Really happy you and the team are out there in the world.
Julio Medina
@johnonolan Is there a place to see a timeline for things to be rolled out. For example, I am looking to see if there is an image manager that I am missing somewhere, but I don't see it. I saw a blog post randomly that said it was coming but it wasn't from ghost itself.
Maksim Shcheglov
The ghost is a really cool product, and your business model is admired and respected. I wish you endless growth!